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Social Media in the Workplace. Melanie Moran Vanderbilt Webspiders May 23, 2008. What is social media / Web 2.0?. Digital tools and services that allow content creation with little to no technical knowledge Consumer-created content Personal profiles Shared interests / online communities

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social media in the workplace
Social Media in the Workplace
  • Melanie Moran
  • Vanderbilt Webspiders
  • May 23, 2008
what is social media web 2 0
What is social media / Web 2.0?
  • Digital tools and services that allow content creation with little to no technical knowledge
  • Consumer-created content
  • Personal profiles
  • Shared interests / online communities
  • Mashing together peoples’ work
  • Driven by RSS
social networks
Facebook

MySpace

YouTube

Flickr

Blogs

LinkedIn

Del.icio.us

Twitter

Friendster

Wikis

Second Life

And on and on…

Social networks
join the conversation
“Join the conversation”
  • Dozens / hundreds / thousands of conversations taking place every day online about your organization
  • Who is talking? Who is listening?
  • What are they saying?
  • What are you saying in response?
  • Examples: Dell, Comcast, American Red Cross
twitter
Twitter
  • Immediate, brief, global
  • Social messaging
  • Mobile
  • Mini, constant blog
  • Increasing news use
  • Learn more from Common Craft
  • Let’s look...
how is social media being used at vanderbilt
How is social media being used at Vanderbilt?
  • Facebook
  • Flickr
  • RSS feeds
  • Blogs
  • YouTube
  • What are you doing?
group discussion
Group Discussion
  • We need:
      • Secure online collaboration options and infrastructure
        • Protect proprietary info.
        • Comply with HIPPA
        • Easily offer version control
        • Reduce e-mail attachments
        • Possibilities: SharePoint (ITS offers, Microsoft only), Subversion, BaseCamp, Groove
group discussion cont d
Group Discussion (cont’d)
  • Success with blogs on campus - students telling their stories: credible and authentic
    • http://peabloggy.wordpress.com
    • http://www.owenbloggers.com
  • Don’t be afraid of negative comments - use these to improve
  • Explore analytics to justify use of these tools
group discussion cont d9
Group Discussion (cont’d)
  • Changing public relations / communications paradigm: many-to-many rather than one-to-many
  • Third party apps okay? Some using tools such as Feedburner with success; satisfied privacy issues are covered (for now!).
  • Need for university privacy policy?
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