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Social Media in the Workplace. Melanie Moran Vanderbilt Webspiders May 23, 2008. What is social media / Web 2.0?. Digital tools and services that allow content creation with little to no technical knowledge Consumer-created content Personal profiles Shared interests / online communities

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Social media in the workplace l.jpg
Social Media in the Workplace

  • Melanie Moran

  • Vanderbilt Webspiders

  • May 23, 2008


What is social media web 2 0 l.jpg
What is social media / Web 2.0?

  • Digital tools and services that allow content creation with little to no technical knowledge

  • Consumer-created content

  • Personal profiles

  • Shared interests / online communities

  • Mashing together peoples’ work

  • Driven by RSS


Social networks l.jpg

Facebook

MySpace

YouTube

Flickr

Blogs

LinkedIn

Del.icio.us

Twitter

Friendster

Wikis

Second Life

And on and on…

Social networks


Join the conversation l.jpg
“Join the conversation”

  • Dozens / hundreds / thousands of conversations taking place every day online about your organization

  • Who is talking? Who is listening?

  • What are they saying?

  • What are you saying in response?

  • Examples: Dell, Comcast, American Red Cross


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Twitter

  • Immediate, brief, global

  • Social messaging

  • Mobile

  • Mini, constant blog

  • Increasing news use

  • Learn more from Common Craft

  • Let’s look...


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How is social media being used at Vanderbilt?

  • Facebook

  • Flickr

  • RSS feeds

  • Blogs

  • YouTube

  • What are you doing?


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Group Discussion

  • We need:

    • Secure online collaboration options and infrastructure

      • Protect proprietary info.

      • Comply with HIPPA

      • Easily offer version control

      • Reduce e-mail attachments

      • Possibilities: SharePoint (ITS offers, Microsoft only), Subversion, BaseCamp, Groove


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Group Discussion (cont’d)

  • Success with blogs on campus - students telling their stories: credible and authentic

    • http://peabloggy.wordpress.com

    • http://www.owenbloggers.com

  • Don’t be afraid of negative comments - use these to improve

  • Explore analytics to justify use of these tools


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Group Discussion (cont’d)

  • Changing public relations / communications paradigm: many-to-many rather than one-to-many

  • Third party apps okay? Some using tools such as Feedburner with success; satisfied privacy issues are covered (for now!).

  • Need for university privacy policy?


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