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Presented by Benno Marbach Charleston Sin Emily Chang William Cheng. Agenda. About Google Business Model Challenges Future Strategy. About. Founded by Sergey Brin and Lawrence Page in 1998

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Presented by Benno Marbach Charleston Sin Emily Chang William Cheng

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Presented by benno marbach charleston sin emily chang william cheng l.jpg

Presented by

Benno Marbach

Charleston Sin

Emily Chang

William Cheng


Agenda l.jpg

Agenda

About Google

Business Model

Challenges

Future Strategy


About l.jpg

About

  • Founded by Sergey Brin and Lawrence Page in 1998

  • “Google's mission is to organize the world's information and make it universally accessible and useful.”

  • Public listed at NASDAQ in 2004

  • Reported USD $2 Billion Revenue and USD $200 Million profits in 2004

Source: Google web site


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Software vs Content


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Online and Offline Information

  • Web pages, Image, Usenet, News, Group, Phonebooks, Maps, Mail order catalogues, Numbers (parcel tracking, patent), Blog, Keyhole

  • Print, Video program, Academic research papers


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Search … How they do it?

  • Crawling

  • Index using PageRankTM

    • Similar to citation index, i.e., high citation imply high impact

    • Performs an objective measurement of the importance of web pages

    • No human involvement or manipulation of results -- untainted information by paid placement

  • Hypertext-Matching Analysis

    • Analyzes page content


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4160 results in 0.11 second

2245 results in 0.1 second

1300 results in 0.38 second

Same as Google


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Premium Sponsorship

AdWords

AdSense

Paidlisting -- AdWords and AdSense

AdWords – add Ad sites to Google

AdSense -- add Google Ad to sites


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Two Sided Market

On the one side – End Users

On the other side – Advertisers


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Network Affiliates

End User Side

Click on the ads in Google’s or affiliates’ websites

Advertisers

End Users


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NetworkAffiliates

End User Side

Customers get redirected to the advertiser’s websites

Advertisers

End Users


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NetworkAffiliates

Advertiser Side

Advertisers pay Google based on CPC and ad’s position

Advertisers

End Users


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NetworkAffiliates

Advertiser Side

Revenue split between Affiliates & Google

Advertisers

End Users


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Competition

U.S. Search Traffic Market Share, August 2003

Global Market Share of Paidlisting in 2003

Source: Bartley & Weinstein, P.5


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Competitive Environment to Google

Work in Progress

Threat


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Choices for

  • Become an internet portal, self built or merge with AOL

    Advantage: Securing higher number of end users

    Disadvantage: Outside of core competence

    2.Focus on developing superior search solutions

    Advantage: Keep alliance with AOL and be focus

    Disadvantage: Niche player


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How to Compete in the future?

  • Provide more relevant features, much faster

  • Provide more accurate information, much faster


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No one is perfect!

  • I'm taking part in a new web project...


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The End

Any Questions?


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Questions?

  • Which are the two markets Google is serving?

  • What are the three key differences between Google and Yahoo, as mentioned in the presentation?


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