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Presented by Benno Marbach Charleston Sin Emily Chang William Cheng. Agenda. About Google Business Model Challenges Future Strategy. About. Founded by Sergey Brin and Lawrence Page in 1998

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presented by benno marbach charleston sin emily chang william cheng
Presented by

Benno Marbach

Charleston Sin

Emily Chang

William Cheng

agenda
Agenda

About Google

Business Model

Challenges

Future Strategy

about
About
  • Founded by Sergey Brin and Lawrence Page in 1998
  • “Google\'s mission is to organize the world\'s information and make it universally accessible and useful.”
  • Public listed at NASDAQ in 2004
  • Reported USD $2 Billion Revenue and USD $200 Million profits in 2004

Source: Google web site

online and offline information
Online and Offline Information
  • Web pages, Image, Usenet, News, Group, Phonebooks, Maps, Mail order catalogues, Numbers (parcel tracking, patent), Blog, Keyhole
  • Print, Video program, Academic research papers
search how they do it
Search … How they do it?
  • Crawling
  • Index using PageRankTM
    • Similar to citation index, i.e., high citation imply high impact
    • Performs an objective measurement of the importance of web pages
    • No human involvement or manipulation of results -- untainted information by paid placement
  • Hypertext-Matching Analysis
    • Analyzes page content
slide7

4160 results in 0.11 second

2245 results in 0.1 second

1300 results in 0.38 second

Same as Google

paidlisting adwords and adsense

Premium Sponsorship

AdWords

AdSense

Paidlisting -- AdWords and AdSense

AdWords – add Ad sites to Google

AdSense -- add Google Ad to sites

two sided market
Two Sided Market

On the one side – End Users

On the other side – Advertisers

end user side

Network Affiliates

End User Side

Click on the ads in Google’s or affiliates’ websites

Advertisers

End Users

end user side11

NetworkAffiliates

End User Side

Customers get redirected to the advertiser’s websites

Advertisers

End Users

advertiser side

NetworkAffiliates

Advertiser Side

Advertisers pay Google based on CPC and ad’s position

Advertisers

End Users

advertiser side13

NetworkAffiliates

Advertiser Side

Revenue split between Affiliates & Google

Advertisers

End Users

competition
Competition

U.S. Search Traffic Market Share, August 2003

Global Market Share of Paidlisting in 2003

Source: Bartley & Weinstein, P.5

choices for
Choices for
  • Become an internet portal, self built or merge with AOL

Advantage: Securing higher number of end users

Disadvantage: Outside of core competence

2. Focus on developing superior search solutions

Advantage: Keep alliance with AOL and be focus

Disadvantage: Niche player

how to compete in the future
How to Compete in the future?
  • Provide more relevant features, much faster
  • Provide more accurate information, much faster
no one is perfect
No one is perfect!
  • I\'m taking part in a new web project...
the end

The End

Any Questions?

questions
Questions?
  • Which are the two markets Google is serving?
  • What are the three key differences between Google and Yahoo, as mentioned in the presentation?
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