Introduction historyikea
Download
1 / 21

Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA France, China, US - PowerPoint PPT Presentation


Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA France, China, US Environmental Awareness Recommendations. Swedish private company, 194 3 Parent company INGKA Holding B.V. Company culture

Related searches for Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA France, China, US

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA France, China, US

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


  • Introduction & History

  • IKEA’s Layout

  • Company Analysis

    • SWOT

  • Industry Analysis

  • IKEA’s Competitors

  • Cultural Perspectives on IKEA

    • France, China, US

  • Environmental Awareness

  • Recommendations


  • Swedish private company, 1943

  • Parent company

    • INGKA Holding B.V.

  • Company culture

    • Togetherness, Cost-consciousness,

    • Respect, Simplicity

  • Products

    • more than 10,000 in its range

  • Social responsibilities:

    • FSC, WWF, UNICEF

Ingvar Kamprad


  • 1943 IKEA was founded by Ingvar Kamprad

  • 1951 The first catalog was published

  • 1958 The first IKEA store opens in Sweden

  • 1963 IKEA arrived in Europe

  • 1985 IKEA arrived in USA

  • 1990 The first environmental policy

  • 1997 IKEA website & Children’s IKEA

  • 1998 IKEA arrived in China

  • 2001 IKEA rail


IKEA’s Layout

  • Entrance upon the store

  • Unique Design

  • Display set up

  • Upper level “showroom”

  • Lower level “Marketplace and Warehouse”

    MOVIE TIME!!


  • Scandinavian furniture

  • Compact, stylish furniture

  • The IKEA vision

  • Unique business concept


Strengths

  • Strong brand recognition

  • Various operations

  • Established

  • Vertical integration

  • Product differentiation


Weaknesses

  • Recalls on IKEA products

  • Dependency on Europe


Opportunities

  • Online retail shopping

  • Expansion

  • Electrical market

  • Swedish food market


Threats

  • Competition

  • Increases in steel prices


Industry Analysis: “Home Furnishing”

  • Small urban dwellings

  • Future trends:

    - Internet vs. Stores

  • Global issues:

    - Furniture Stores take too much space

    - Products’ Names


IKEA’s Competitors

  • U.S. Competitor: Euromarket Design, Crate and Barrel

  • France Competitor: Conforama

  • China Competitor: Qingdao BOFA Furniture Company Limited


France

China

TheUnitedStates


IKEA in France

Begin With IKEA Commercial

  • IKEA: a fashion brand

  • A unique experience

  • Convenient services


IKEA in China

  • 4 stores

  • Consumers

  • Price

  • Services

  • Materials

  • Competitors

  • B&Q

  • HomeDepot

  • Illinois


IKEA in United States

  • 34 current IKEA locations

  • Adding additional 3 locations soon

  • Original IKEA in Philadelphia in 1985

  • On Fortune 100 Best Companies to Work For

    VIDEO TIME!!


Environmental Awareness

  • Charging for plastic bags

  • IKEA Soft Toy Campaign

  • IKEA and WWF

Analysis of IKEA


  • Introduce digital scanners

  • Global expansion

    • Central and South America

    • North Africa

    • South Asia

  • Internet shopping


QUIZ Time!

Analysis of IKEA


ad
  • Login