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PAVE/MLOCR Advertising Policy. VIOLATION CONSEQUENCES for NON-Certified Products ... Website. PAVE/MLOCR Advertising Policy. PAVE/MLOCR Advertising Policy ...

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Slide 1:PAVE/MLOCR Advertising Policy

NATIONAL CUSTOMER SUPPORT CENTER

Slide 2:ONLY PAVE-certified developers may use the PAVE phrase “PAVE certified” on marketing materials, packaging, advertisements, and other user documentation. NOTE: “PAVE” is a trademark and should not be used in the naming of software products or website addresses. ONLY If it corresponds to and identifies a specific presort category for which the product is certified. In other words, if you advertise that your product is “PAVE certified”, you MUST list all the presort categories that your product is certified for.

PAVE/MLOCR Advertising Policy

Slide 3:IF there are space constraints to the advertisement, you must state “Certified for ## presort categories see our (website, users manual, certificate etc.) for details”. The place that you direct the consumer MUST plainly state each category certified. IF you choose to pre-produce mass quantities of promotional materials, user’s guides, cd w/graphics, etc. using the phrase “PAVE certified” - BE PREPARED to suspend use of these items if your certification is not current.

PAVE/MLOCR Advertising Policy

Slide 4: VIOLATION CONSEQUENCES

PAVE/MLOCR Advertising Policy

Slide 5:VIOLATION CONSEQUENCES for Certified Products

1st offense warrants a “cease and desist” letter from the National Customer Support Center. Postal Inspection Service and Legal Department will be notified. 2nd offense warrants a temporary suspension of certification (removal from PAVE certified list on the USPS website) until correction can be made. 3rd offense warrants a suspension of certification privileges for a period of time to be determined depending on the severity of the infraction (decided upon by NCSC Management). PAVE/MLOCR Advertising Policy

Slide 6:VIOLATION CONSEQUENCES for NON-Certified Products

1st offense warrants a “cease and desist” letter from the National Customer Support Center. Postal Inspection Service and Legal Department notified. 2nd offense warrants a temporary suspension of testing until corrections can be made. 3rd offense warrants a suspension of testing privileges for a period of time to be determined depending on the severity of the infraction (decided upon by NCSC Management) PAVE/MLOCR Advertising Policy

Slide 7:Examples of Corrective Actions

Retraction Withholding advertising or marketing literature Postponement of product catalog mailings Removal of PAVE certified from exhibitor displays Removal of PAVE reference from Website PAVE/MLOCR Advertising Policy

Slide 8: PAVE/MLOCR Advertising Policy

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