Search Engine Optimization, commonly called as simply SEO, is the process of influencing the visibility of a web page or a website by getting traffic from organic, natural, earned, unpaid or editorial search results on search engines like Google, Bing and Yahoo.
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What Is SEO ?
On-page optimization refers to all measures that can be taken directly within the website in order its to improve position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags.
Off-Page SEO refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.
Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.