Looking To Get A Site Done For Your Business? Keep These Website Development Factors In Mind

1. June 16, 2017 Looking To Get A Site Done For Your Business? Keep These Website Development Factors In Mind Here's one important thing that every business should realize: Americans today like to spend lots of time online, and it would simply be a shame if your business cannot capitalize on this growing trend. According to a recent report released by the Nielsen Company, adults throughout the United States are now spending around 10 hours and 39 minutes of their day to go online. They are constantly connected with the internet whether they are on their personal computer, smartphone, tablets and other multimedia devices. What this inherently presents is the opportunity for any business to reach their market far easier than any advertising method has ever done before. You can market your brand and your product or service constantly through your own website. Page | 1

2. A website is more than just a digital calling card or brochure. In fact, it can function both as a marketing and sales tool, which is why you need to pay extra attention to everything that you upload on it. With that in mind, here are some of the most important factors to keep in mind for website development. Navigation Imagine if you were in a store where everything is just too difficult to find. Would you still want to keep on shopping? Would you not just turn around and move on to the shop next door? That's pretty much what would happen if you make navigation on your website too difficult for your potential customers. When they access your website, you want them to be able to clearly see how to access your product page, contact page and other sub pages. In other words, you want to be able to readily see what they need so that they don't get frustrated and just exit your website. Content If all that is on your website is a two-sentence description of your product or service, forget about it. Your potential market would leave your website immediately since you are not offering enough information. Today's customers prefer to know everything they can about products and services before deciding if it’s the right one for them. If, say, you're selling a pair of sneakers, you should be able to offer information on the material it's made from as well as all available sizes and colors. Mobile Responsiveness Because today's market likes to browse even when they're on the go, you want to make sure that your website can be viewed just as well on smaller screens for potential customers on mobile devices. At the same time, it should to load fast on a gadget so that the visitor doesn't get turned off. Don't forget these things when you are making your business' own website. If you think you don’t have the time or the skills develop one on your own, ask digital marketing experts to build the website you have in mind. Once it's up and running, you'll realize how effective it can be for engaging with your market. Page | 2

3. About Grow Smart Marketing: At Grow Smart Marketing, we know how a great website can make all the difference in a business' online success. We will ensure your site has impressive content, great navigation, and is mobile friendly. We always provide our clients professionally crafted websites that meets their online marketing needs and are worthy of their customer's attention. Sources: 24 Things to Consider When Designing and Developing a Website, socialmediatoday.com Top Factors to Consider for the Perfect Design for Your Website, b2bmarketing.net 8 Important Factors of Website Development and Designing, lifehack.org Page | 3