GOFOUNDERS | New Product Launching Strategy

1. GOFOUNDERS | How to get Strategy to Launch NewProduct? • Today, everyone is trying a get a hold on the market while earning maximum profitability. Everyday millions of organisations are launching new products which can change the future of world but not every one of them achieves success. It is very difficult to gain success with a new product launch in the market unless your product is revolutionary or you have the right strategy to launch and advertise the product. GoFounders launched its product Artificial Intelligence-powered product, Onpassive, which is really revolutionary and has the capability to improve the productivity and performance of theorganisation. • The most crucial period for an organisation is its product launch. If you have theright • product marketing tips and product launching tips than your product will be absolutely a success. The most important strategy for a business should be how to improve the marketing of its product. GoFounders has some of the best product marketing tips and strategy in the market which has provided ONPASSIVE the perfect product launchever. • Have you ever noticed how few big brands are experimenting with their logo designs by changing the shape and color and sometimes renaming the entire name of the brand? Do you even know why they doso? • These are part of product launch strategy, and the process is called Product Launch. Every company adopts re-launching their business in every 7 to 10years. • But how a Product Launchhelps? • Below are the following advantages about Why You Need a Productlaunch: • It helps to create a new and improved impression on theaudience • It also draws the attention of their potentialcustomers • Competitive advantage is another plus point of launching yourproducts • It helps in expanding your business to othermarketplaces • Your brands align with all the products and servicesoffered • Now, lets look into the factors that could help you identify the need of a Productlaunch: • Expansion to InternationalMarket: • International data suggests nearly 58% of small timer businesses have potential customers in the international market, and only 72% of the companies plan to grow their foreign customer every year. • In such cases, when you expand your business to potential marketplaces outside your country, at that time your brand needs a transformation to make it acceptable for the customer’s existing in those marketplaces. • It includes changing the brand name itself. For example, Raider was changed to Twix to match the international brand namein1991. • BrandRepositioning: • Whenever a company feels its brand name needs a distinctive place in the market, it applies for brand repositioning strategies by changing its values and offerings. Usually in niche market, identification is the first step in developing repositioning strategies. When a brand valueiscreated,itismostlydonetosucceedinthatmarketplace.Forexample,Walmart

2. earned the highest revenue-generating corporation's position in the world in 2010 when it changed its oficial slogan from “Always Low Prices” to “SaveMoney.” • The arrival of NewLeaders: • Launching is often done by the companies after the appointment of new CEOs. New heads always bring change in the company values and its culture. Hence, they think the changes should reflect in the way they are perceived by their customers. In 1997, Steve Jobs changed the rainbow-colored logo to the metallic version when he re-joined Apple Inc. while keeping the future in mind. • Outdated Image of theBrand: • Outdated image mean no connection between the image with the new products or offerings on the brand name. It also means that the new audience is not relating to the brand anymore. That’s made Pepsi change its logo from what it used to beearlier. • BadReputation: • Every company has seen its bad day. Whenever any action or plan goes wrong, it receives a adverse reaction from the customers. To get out of such a bad reputation hamper, companies rebrand their businesses, which also helps its customers to recreate a fresh impression of thecompany. • Multiple Mergers, Acquisitions, andDemergers: • Big companies keep merging or acquiring new companies. This result in need of immediate rebranding. When a companies demerges, the companies want to capture their previous customers with the same image and values, which they hadearlier. • Frequently ChangingMarket: • Companies must keep evolving with the needs, look and feel of the recent market. Most company will go extinct unless they rebrand their business with the change in themarket. • Similar BrandPerception: • You might have seen few companies whose logos are not only same but very similar to each other. And it could lead to worst scenario case if such companies are in the same industry. In such cases, companies sue one another for copying their identity. Hence, the company that has established late than the business with the similar brand logo, must have to go for rebranding. • Above mentioned reasons are the most observed scenarios that forces a company to implement rebranding for their business. However, it always require a well-planned strategy that must have a futuristic vision in terms of company goals and culture. Fore more details visit this site :https://www.gofounders.net/ • In case you need to launch your business, ONPASSIVE could help you in doing that. It will redesign the company's logo, website themes, and can promote your brand infront of a new audience that will absolutely suit your businessrequirements.