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Presentation Transcript
silvio napoli
Silvio Napoli
  • 33 year old Italian
  • Former rugby player
  • MBA from Harvard Business School
  • Chosen to start branch in New Delhi
  • Schindler produces elevators
  • After 8 months had not installed an elevator
the indian entry project
The Indian Entry Project
  • No ideal partner
  • 100% Whooly owned company in India
  • Napoli developed detail analysis
  • Moved to India to lay the ground floor
omen of things to come
Omen of things to come
  • Broken elevator
  • Stitches- first morning
  • Infectious food poisoning- two weeks later
  • Broken front tooth- two weeks
forming schindler india
Forming Schindler India
  • Recruiting the team
  • Developing the relationships
  • Strong- headed and single-minded manager
the india elevator market
The India Elevator Market
  • Economic Liberalization
  • Revived the construction industry
  • Ban on collapsible gate elevators
  • Increased tourism
  • High-rise office facilities
  • Competiton
the indian business plan
The Indian Business Plan
  • The Standard Product Strategy
  • Simple, standardized elevator
  • Outsourcing Strategy
implementing the plan
Implementing the Plan
  • Business Challenges
    • Glass Wall
    • More than cost estimated
    • Increased import duties
    • Not one single elevator in eight months
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