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For more classes visitwww.snaptutorial.comMKT 578 Week 1 DQsMKT 578 Week 2 Public Relations Learning Team Project Problem Framing PaperMKT 578 Week 2 DQsMKT 578 Week 3 Learning Team ReflectionMKT 578 Week 3 Individual Assignment Public Relations Stakeholders PaperMKT 578 Week 3 DQs

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Mkt 578 course begins education snaptutorial com

MKT 578 Course Begins Education /snaptutorial.com

For More Course Tutorials

www.snaptutorial.com


Mkt 578 course begins education snaptutorial com1

MKT 578 Course Begins Education /snaptutorial.com

MKT 578 Entire Course

MKT 578 Week 1 DQs

  • MKT 578 Week 1 DQs

  •  MKT 578 Week 2 Public Relations Learning Team Project Problem Framing Paper

  •  MKT 578 Week 2 DQs

  •  MKT 578 Week 3 Learning Team Reflection

  •  MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper

  • Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained. Similarly, marketing often serves to enhance an organization's reputation, products and services. In what ways can we distinguish public relations from marketing?


Mkt 578 course begins education snaptutorial com2

MKT 578 Course Begins Education /snaptutorial.com

MKT 578 Week 2 DQs

MKT 578 Week 2 Learning Team Project Problem Framing Paper

  • Describe the role of marketing research as it pertains to public relations. Compare and contrast primary and secondary research. Is one more important than the other to public relations professionals and their efforts? Why do you think so...or why not?

  • Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following:

  • Provide a brief background of the selected organization, including its products, services, and customers.


Mkt 578 course begins education snaptutorial com3

MKT 578 Course Begins Education /snaptutorial.com

MKT 578 Week 3 DQs

MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper

  • What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not?

  • Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders affected by the campaign.

  • Identify the perceived needs of each of the stakeholder categories and critique how well your selected organization addressed the needs of each of those internal and external publics to date.


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MKT 578 Course Begins Education /snaptutorial.com

MKT 578 Week 3 Learning Team Reflection

MKT 578 Week 4 DQs

  • Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field.

  • Prepare a 350- to 700-word paper detailing the findings of your discussion.

  • Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding?


Mkt 578 course begins education snaptutorial com5

MKT 578 Course Begins Education /snaptutorial.com

MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper

MKT 578 Week 4 Learning Team Reflection

  • Identify two public relations messages and two public relations practices that were used to address the crisis.

  • Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem

  • Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field.

  • Prepare a 350- to 700-word paper detailing the findings of your discussion


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MKT 578 Course Begins Education /snaptutorial.com

MKT 578 Week 5 DQs

MKT 578 Week 5 Learning Team Project Public Relations Planning Paper

  • Social media 2.0 is all about interactivity and developing relationships. In what ways have social media sites increased the ability of companies to create relationships with their publics? What specific social media sites are you familiar with and/or do you use regularly

  • Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following: The objectives that the public relations campaign is expected to achieve


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MKT 578 Course Begins Education /snaptutorial.com

MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER

MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint

  • Prepare a plan of words based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments

  • Additionally, create and submit a 15- to 20-slide Microsoft® PowerPoint® presentation that includes detailed speaker notes that illustrate how the material would be delivered to an audience based on the organizational scenario described in the Learning Team’s Weeks Two.


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MKT 578 Course Begins Education /snaptutorial.com

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