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For more classes visitwww.snaptutorial.comMKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New)MKT 498 Week 1 DQ 1MKT 498 Week 1 DQ 2MKT 498 Week 1 DQ 3MKT 498 Week 2 Individual Assignment Marketing Analysis Tools TableMKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis (New)

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Mkt 498 course begins education snaptutorial com

MKT 498 Course Begins Education /snaptutorial.com

For More Course Tutorials

www.snaptutorial.com


Mkt 498 course begins education snaptutorial com1

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Entire Course

MKT 498 Final Exam Guide

  • MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper

  • MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New)

  • MKT 498 Week 1 DQ 1

  • MKT 498 Week 1 DQ 2

  • Xerox offers a color printer that sells for $1,200, which they want to market to businesses. As the marketing manager for Xerox printers, you want to select an advertising medium that has a long exposure time and that can attract and retain a prospective customer’s attention, and you have a budget of $20 million.


Mkt 498 course begins education snaptutorial com2

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 1 DQ 1

MKT 498 Week 1 DQ 2

  • What is integrated marketing?

  • What is the value of integrated marketing in today’s business environment?

  • How is integrated marketing different from traditional marketing?

  • What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?


Mkt 498 course begins education snaptutorial com3

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 1 DQ 3

MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New)

  • What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example.

  • MKT 498 Week 1 Individual Assignment Purpose and Value


Mkt 498 course begins education snaptutorial com4

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper

MKT 498 Week 2 DQ 1

  • Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing.

  • In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell.

  • Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real?


Mkt 498 course begins education snaptutorial com5

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 2 DQ 2

MKT 498 Week 2 DQ 3

  • What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?

  • How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples.


Mkt 498 course begins education snaptutorial com6

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 2 DQ 4

MKT 498 Week 2 DQ 5

  • What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples.

  • What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples.


Mkt 498 course begins education snaptutorial com7

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 2 DQ 6

MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

  • Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples.

  • Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis.


Mkt 498 course begins education snaptutorial com8

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis(New)

MKT 498 Week 3 DQ 1

  • MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis

  • What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected?


Mkt 498 course begins education snaptutorial com9

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 3 DQ 2

MKT 498 Week 3 DQ 3

  • Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative?

  • What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”?


Mkt 498 course begins education snaptutorial com10

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 3 DQ 4

MKT 498 Week 3 DQ 5

  • Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category?

  • What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy?


Mkt 498 course begins education snaptutorial com11

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 week 3 Integrated Marketing Communication Target Market Paper (New)

MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper

  • MKT 498 week 3 Integrated Marketing Communication Target Market Paper

  • Identify the ideal target market for your Learning Team’s selected product or service, based on your research. In your paper, include the following:

  • Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable. (2 points)


Mkt 498 course begins education snaptutorial com12

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 4 DQ 1

MKT 498 Week 4 DQ 2

  • What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example.

  • What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.


Mkt 498 course begins education snaptutorial com13

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 4 DQ 3

MKT 498 Week 4 DQ 4

  • What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business?

  • What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the distribution change with the different stages of the product life cycle?


Mkt 498 course begins education snaptutorial com14

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper

MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper (New)

  • Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions.

  • MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper


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MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 4 Team Assignment Marketing Communication Paper (New)

MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation

  • MKT 498 Week 4 Team Assignment Marketing Communication Paper

  • Create a 12-slide Microsoft® PowerPoint® presentation in which you develop and justify a Marketing Position Statement for the selected product or service.

  • Your cover slide will be Slide #1, your Marketing Position Statement will be Slide #2, and your references slide will be Slide #12,


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MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 5 Assignment Communication Channels Paper (New)

MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan (New)

  • MKT 498 Week 5 Assignment Communication Channels Paper

  • MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan


Mkt 498 course begins education snaptutorial com17

MKT 498 Course Begins Education /snaptutorial.com

MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper

  • 1. Executive Summary and Introduction

  •  2. Opportunity Analysis Alicia

  •  3. Market Assessment and Strategy / Integrated Marketing Communications Objective

  •  4. Advertising / Sales / PR

  •  5. Evaluation and Conclusion / Post Final


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MKT 498 Course Begins Education /snaptutorial.com

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