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www.SaveLowFares.com. A Public Education Campaign Led by The Greater Richmond Chamber. The Challenge. Low fares are AT RISK in Richmond. AirTran and JetBlue reducing # of flights. AirTran and JetBlue not a part of the “consideration set” when consumers are making purchasing decisions.

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www.SaveLowFares.com

A Public Education Campaign

Led by The Greater Richmond Chamber


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The Challenge

Low fares are AT RISK in Richmond.

  • AirTran and JetBlue reducing # of flights.

  • AirTran and JetBlue not a part of the “consideration set” when consumers are making purchasing decisions.

  • Southwest is coming; will Richmond be a long-term winner of lower cost air service?


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The Economics

  • The arrival of AirTran (2005) and JetBlue (2006) marked a new era in air travel for Central Virginia. Low cost carriers SAVE our region’s businesses money.

  • Businesses and business travelers often purchase last minute or walk-up fares.

  • Low-fare airlines also change the booking rules in a community.

  • The presence of low-fare airlines increases the appeal of a region for business and ultimately passenger traffic.

  • Lastly, low fares also induce more people to travel TO the Richmond region for both leisure and business.


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Goals

  • Fill 10 more seats on each AirTran flights to Atlanta per day to maintain AirTran’s current service levels.

  • Create a market environment that helps maximize Southwest’s frequency & schedule.

  • Develop attitudes that identify low cost carriers and affordable air travel as a part of the region’s quality of life.


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Airfares at RICUSDOT Domestic Airline Fares Consumer Report Timeline


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Fares 5% BELOW the National Avg.

  • In 2001, Richmond had the 3rd most expensive airfares in the country with fares 40% above the national average before the arrival of AirTran and JetBlue.

  • Now, it has fares nearly 5% below the national average.

    Don’t let Richmond become one of the country’s most expensive airports again. Keep it that way by flying on AirTran and JetBlue.


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Key Research Findings

  • Airlines have strong brand loyalty.

  • Most travelers recognize the benefit from low cost carriers on RIC ticket pricing.

  • There is little awareness about AirTran & Southwest issue; more dialogue is critical.

  • Travelers need to understand that they have a personal opportunity to be part of the solution.


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If AirTran & JetBlue Leave…Walk-Up Fares Increase 100%+


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Bottom Line

  • One of the most important issues facing the economic well-being of Richmond today is keeping competition between airlines that serve our area.

  • We MUST fly AirTran and JetBlue now to ensure that competition remains in the market and you will continue to benefit from lower airfares.

  • Southwest’s plans for serving Richmond will be impacted by the support that AirTran receives now.


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It’s SIMPLE…

Fly AirTran and JetBlue

and

YOU

can help ensure lower, competitive airfares for you and your family

while enhancing the economic well-being of the region.


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Save Low Fares in the News

  • Channel 6

  • Channel 8

  • Channel 12

  • WRVA

  • RTD: Love is Blue

  • RTD: Airport Tapping Grant

  • RTD: Richmond Must Win Southwest

  • RTD: Use Low Cost Carriers or Lose Them

  • RTD: Fly Smart


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Fly AirTran and JetBlue NOW




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What You Can Do

Fly AirTran and JetBlue!

  • Visit www.SaveLowFares.com for more information.

  • Show Your Support:

    • Like Save Low Fares Richmond

    • Follow @SaveLowFares

    • Email [email protected] your thoughts

    • Email Southwest and tell them you are excited they are coming to Richmond


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www.SaveLowFares.com

A Public Education Campaign

Led by The Greater Richmond Chamber


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