Bike Week 2009 A great way to bring people to cycling Vicky Argles, Forster 19 January 2009. Today . How to use effective communications during Bike Week 2009 to get more people cycling in your area. 2008 – cycling went mainstream.
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A great way to bring people to cycling
Vicky Argles, Forster
19 January 2009
How to use effective communications during Bike Week 2009 to get more people cycling in your area
Get more out of life –
live local, get cycling
Taps into current interest in localism
Demonstrate how to get more out of life by taking up cycling regularly
‘Cycling means I can get to school without mum. Its much quicker than walking and cheaper than the bus so I’ve more money for music.’
‘Cycling fits in with my lifestyle. I don’t have a car and find bus timetables too restrictive. I can drop the kids at school and get to work on time – and get fit too!’