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The Micro-Blog: Saying it all in 140 Characters. Vince Buscemi VP Operations Mindgrub Technologies LLC [email protected] @vincebuscemi. Todd Marks President & CEO Mindgrub Technologies LLC [email protected] @mindgrub. The Micro-Blog: Saying it all in 140 Characters.

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The Micro-Blog: Saying it all in 140 Characters

Vince Buscemi

VP Operations

Mindgrub Technologies LLC

[email protected]

@vincebuscemi

Todd Marks

President & CEO

Mindgrub Technologies LLC

[email protected]

@mindgrub


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The Micro-Blog: Saying it all in 140 Characters

  • Evolution of Social Media

  • What is Twitter

  • Twitter Applications

  • Twitter Adoption

  • Case Studies

  • Demonstration

  • Out-There Twitter




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Definition of Social Media

Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1

1http://en.wikipedia.org/wiki/Social_media


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Web 1.0 Roots :: Social Text

Chat, Discussion Boards are HOT!


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Web 2.0 Progression :: Social Networking

Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter


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Evolution of Social Networking

  • Information is

    • Getting easier to send and digest

    • Delivered in small multiple bursts

    • On the move via mobile devices



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What is Twitter

  • Twitters fundamental question is “what are you doing?”

  • Users have 140 characters to describe “what they are doing”

  • Users can text to 40404 and it shows on their “account”

  • Twitter messages are made available via RSS

  • There are several third party applications that can display the RSS and make meaningful relationships between data and users.


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Twitter Terminology (top 10)

  • @user: Referencing another user in a post

  • Direct Message (D user): to send a message that only you and the receipiant can see.

  • Hash Tag (#): Referring to a searchable keyword / phrase in a post.

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Twitter Terminology (top 10)

  • tweet(ing): the act of posting to Twitter.

  • retweet: bringing a previous tweet conversation or reference back into the current conversation.

  • tweeter/twitterer: a user of Twitter.

  • twittering: to send a Twitter message.

  • tweeple: Twitter people, Twitter members, Twitter users.

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Twitter Terminology (Continued)

  • tweeps: Twitter people that follow each other from one social media/network to another.

  • tweetup: when twitterers meet in person - a Twitter meet up.

  • twalking: walking while twittering via text.

  • tweetaholic: someone addicted to Twitter, so much so that it may be an actual problem.

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Twitter Shorthand (SMS Shorthand)

2 = to, too, two

4 = for, four

abt = about

B4 = before

b/c = because

B4N = bye bye for now

BTW = by the way

chk = check

cld = could

da = the

deets = details

DM = direct message, as in "DM me so I can send you more info"

fwd = forward

GR8 = great

IMHO = in my honest/humble opinion

j/k = just kidding


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Twitter Shorthand

ur = you are

w or w/ = with

w/e = weekend

w00t! = excitement

wld = would

wtf = what the f***

y/w = you're welcome

l8r = later

njoy = enjoy

ppl = people

plz = please

RT = retweet

ru = are you

thx = thanks





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Celebrity Adoption

  • Brittney Spears

  • Lance Armstrong

  • Oprah

  • Steven Colbert

  • Barak Obama

  • John Cleese

  • Ashton Kutcher

  • Todd Marks

  • Vincent Buscemi

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@cookbook (Recipes)

  • New Eggplant Parmesan: cvr3tom/s+p/3T [email protected]; puree. Slice/oil2eggplant; [email protected]/205C. Dip w egg/crumb&s+p. Broil+cparm. Srv on puree.

  • Chocolate Cupcakes: cream4T buttr/8T sug; +egg. Sift1/8t soda&salt/6T flour/4T cocoa/.25t bkgpdr. Mix all+4T milk; fill6cups. [email protected]/190C.

  • Darjeeling Soup: fry leek&onion/T butter. Simmer15m+2c cauliflr/1tater&celery/4c Darj tea/s+p/bay. Rmv bay; puree+6T milk. Srv w nutmeg&pep.

  • Garlic Chicken: mix 2lb/kg chickn/20whlclvgarlic/t oregano&rosemry/4T vermouth&olvoil&celery&wine/chop lemon/s+p. Cvr [email protected]/177C; uncvr9m+.

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@600Block (Restaurant Specials)

  • Miss Shirleys' downtown location now serving weekend brunch 8am to 4pm w/ outdoor seating. Gotta be a shorter wait than Blue Moon, right?

  • RT @thefrontrowe Amish Outlaws @Luckie's 4/24. No cover before 9:30. $2.50 drinks...9-11 when you mention my name. http://twtvite.com/xpd7lq

  • I scream, you scream, we all scream for...FREE CONE DAY at Ben & Jerry's. Today 12pm to 8pm. http://budurl.com/icecream

  • Regi's, Duclaws, Tapas Teatro, Alexander's Tavern, Green Turtle, Todd Conner's, Bonaparte, Nanami, Kali'sMezze #outdoorseating

  • Is it 5 yet? Little Havana, Ra Sushi, Wharf Rat, Mama's, Woody's, Shuckers, Ale Marys, Wine Market, Joe^2...others??? #outdoorseating

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@tgob (2 Guys On Beer)

  • Episode 065 - Wells Banana Bread Beer, Innis and Gunn Original Oak Aged Scottish Beer - The Innis and Gunn was aaawesome!

  • 120 minute IPA. Wow. That's something insane.

  • @harvrock just stumbled across it! $11 a bottle in Philly - totally worth it.

  • MGD for the Phillies home opener. Don't judge us.

  • Sam Adams Boston Lager while watching the Villanova / UNC game. Sometimes you just gotta get back to basics.

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Demonstration

  • In the middle of @mindgrub’s pres w/ @vincebuscemi on the micro-blogging & Twitter @nabshow. #nab09



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Thought Tweeting

http://nitrolab.engr.wisc.edu/media/P3Twitter.mov



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The Micro-Blog: Saying it all in 140 Characters

  • Evolution of Social Media

  • What is Twitter

  • Twitter Applications

  • Twitter Adoption

  • Case Studies

  • Demonstration

  • Out-There Twitter


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Questions?

(www.mindgrub.com/NAB)

Vince Buscemi

VP Operations

Mindgrub Technologies LLC

[email protected]

@vincebuscemi

Todd Marks

President & CEO

Mindgrub Technologies LLC

[email protected]

@mindgrub


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