Introduction to social software and web 2 0 platforms to leverage and share knowledge
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Introduction to Social software and Web 2.0 – platforms to leverage and share knowledge. Roxanne Hiltz Cathy Dwyer NJIT Pace University Newark, NJ New York, NY. Today’s planned schedule. Session 1: 9 am - 10:15 am

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Introduction to social software and web 2 0 platforms to leverage and share knowledge l.jpg

Introduction to Social software and Web 2.0 – platforms to leverage and share knowledge

Roxanne Hiltz Cathy Dwyer

NJIT Pace University Newark, NJ New York, NY


Today s planned schedule l.jpg
Today’s planned schedule leverage and share knowledge

  • Session 1: 9 am - 10:15 am

    • Welcome and Brief tutorial and demo of major socialware applications(Roxanne Hiltz & Cathy Dwyer) 45 mins

    • Introduction to "back channel" technologies –use during rest of tutorial.(Todd Richmond)   10 mins

    • 30- 45 second introductions- (name, organization, 1 sentence on main research interests related to social software- to facilitate networking).

  • Coffee Break 10:15 am – 10:45 am


Session 2 10 45 noon l.jpg
Session 2: 10:45- noon leverage and share knowledge

  • Tools: Folksonomies, syndication, etc. (Chris Lott, 20 mins)

  • Web based social networking systems for the general public (e.g., MySpace, Facebook, etc)  (Cathy Dwyer)  (30 mins)  

  • Interactive activity

  • Lunch break, noon- 1 pm ("on your own" but let's make plans for those who want to eat together?)


  • Session 3 1 pm 2 15 pm l.jpg
    Session 3: 1 pm- 2:15 pm leverage and share knowledge

    • SocialWare in Education: "Enhancing the Claremont Conversation in the 21st Century"   (Lorne Olfman) (30 minutes) 

    • Geotemporal aware, mobile networking systems: The example of SmartCampus (Roxanne Hiltz) (30 mins)    

    • Case study or interactive activity- 15 mins

  • Coffee break 2:15- 2:45


  • Session 4 2 45 pm 4 pm l.jpg
    Session 4: 2:45 pm - 4 pm leverage and share knowledge

    • Commmunity building around information and documents with wikis, blogs, social annotation tools like Diigo, etc. (Chris Lott, 25 mins)

    • Backchannel systems:   A debriefing, Todd Richmond ( 20 mins)

    • General discussion of future scenarios and implications of SocialWare (Lorne, moderator) (20 mins)

  • END at 4 pm


  • This introduction will l.jpg
    This Introduction will leverage and share knowledge

    • Define social software

    • Overview some of the main examples/ systems now in use, and the kinds of social issues they raise

    • Review today’s planned agenda


    What is social software socialware l.jpg
    What is Social Software? (SocialWare) leverage and share knowledge

    • “Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.”

      • (From Wikipedia, December 2006)


    Social software definition cont l.jpg
    Social software definition, cont. leverage and share knowledge

    • Broadly conceived, this term could encompass older media such as mailing lists, computer conferencing, Group Support Systems, and Usenet, but some would restrict its meaning to more recent software genres such as blogs and wikis and social networking sites.

    • We will focus today on the “newer” applications, sometimes referred to as “Web 2.0 and “Web 3.0”


    Social software definition l.jpg
    Social Software definition leverage and share knowledge

    • Common to most definitions is the observation that some types of software seem to facilitate "bottom-up" community development, in which membership is voluntary, reputations are earned by winning the trust of other members, and the community's mission and governance are defined by the communities' members themselves


    Social software definition10 l.jpg
    Social Software definition leverage and share knowledge

    • Also social software systems create persistent links between users, and through these persistent links, a community is formed. The control of these links - who is linked, and who isn't - is in the hands of the user.

    • Thus, these links are asymmetrical - you might link to me, but I might not link to you. Also, these links are functional, not decorative - you can choose not to receive any content from people you are not connected to, for example.


    Some key components l.jpg
    Some key components leverage and share knowledge

    • Support for conversational interaction between individuals or groups

    Discussion forum from LiveJournal community for the Big Island


    Content sharing l.jpg
    Content sharing leverage and share knowledge

    • Sharing: information, artifacts (e.g., pictures or videos)

    • Media content triggers connections

      • Tagging of videos, posting of comments

      • Connecting with other fans


    Slide13 l.jpg

    Caption of the week contest from Squizzle leverage and share knowledge


    Social networks l.jpg
    Social Networks leverage and share knowledge

    • Support for social networks — to explicitly create and manage a digital expression of people's personal relationships, and to help them build new relationships.


    Key components l.jpg
    (key components) leverage and share knowledge

    • Support for social feedback — which allows a group to rate the contributions of others, perhaps implicitly, leading to the creation of digital reputation.


    Social software examples l.jpg
    Social Software Examples leverage and share knowledge

    • Social networking: MySpace, Facebook, CyWorld


    Other examples l.jpg
    Other Examples leverage and share knowledge

    • Self expression and blogging: LiveJournal

    • Content sharing

      • Music: Pandora, Yahoo Radio, iTunes

      • Video: YouTube, Squizzle, Break

      • Recommendations and ratings: eBay, Amazon, Netflix, Tribe

    • Mobile social software: Dodgeball


    Youtube is a hit l.jpg
    Youtube is a hit leverage and share knowledge

    From www.alexa.com


    Slide19 l.jpg

    iTunes shares playlists of celebrities leverage and share knowledge



    Slide21 l.jpg

    Diana M. used Dodgeball to introduce herself to someone she saw on the subway, but was too shy to speak to. "I checked in to dodgeball," she said, and "I got an alert that 'so-and-so has a crush on you, and he is at X bar, go and say hi.'" she said. "I now had a valid and less-frightening excuse to meet him," McGunigle said.

    "I can't tell you how many people I've met through this," said McGunigle. "It has not only simplified my socializing habits, but has allowed me to meet people I would not have met otherwise."


    Social data mining l.jpg
    Social Data mining saw on the subway, but was too shy to speak to. "I checked in to dodgeball," she said, and "I got an alert that 'so-and-so has a crush on you, and he is at X bar, go and say hi.'" she said. "I now had a valid and less-frightening excuse to meet him," McGunigle said.

    • What value can be extracted from social information? What social patterns exist in information?

    • Google

      • Google ranking system based on popularity of links

      • Google scholar ranks based on references

      • Google news ranks news stories on analysis of news sites



    Social data mining24 l.jpg
    Social data mining – no human editors

    • Recommender systems

    • Collaborative systems – wiki

      • Enables coordination of public debate

    • Knowledge sharing

      • del.icio.us and CiteULike


    Advantages of social software l.jpg
    Advantages of Social Software – no human editors

    • Leverage social knowledge

    • Use tools to analyze knowledge on line

    • Use tools to aggregate social knowledge within your team


    Social software issues include l.jpg
    Social software issues include: – no human editors

    • Privacy- control over who has access to information about you

      • Facebook privacy policy “Facebook may collect information about you from other sources, such as newspapers, blogs, instant messaging services in order to provide you with more useful information and a more personalized experience.”

    • Reliability- how do we know we can trust what others post online?

      • WikiPedia

    • Social relationships- how do the relationships formed affect the nature and quality of social interactions?


    Today s planned schedule28 l.jpg
    Today’s planned schedule – no human editors

    • Session 1: 9 am - 10:15 am

      • Welcome and Brief tutorial and demo of major socialware applications(Roxanne Hiltz & Cathy Dwyer) 45 mins

      • Introduction to "back channel" technologies –use during rest of tutorial.(Todd Richmond)   10 mins

      • 30- 45 second introductions- (name, organization, 1 sentence on main research interests related to social software- to facilitate networking).

    • Coffee Break 10:15 am – 10:45 am


    Session 2 10 45 noon29 l.jpg
    Session 2, 10:45- noon – no human editors

    Web based social networking systems for the general public (e.g., MySpace, Facebook, etc)  (Cathy Dwyer)  (30 mins)

    Tools: Folksonomies, syndication, etc. (Chris Lott, 20 mins)  

    • Interactive activity

      D. Lunch break, noon- 1 pm ("on your own" but let's make plans for those who want to eat together?)


    Session 3 1 2 15 l.jpg
    Session 3 1- 2:15 – no human editors

    • SocialWare in Education: "Enhancing the Claremont Conversation in the 21st Century"   (Lorne Olfman) (30 minutes) 

    • Geotemporal aware, mobile networking systems: The example of SmartCampus (Roxanne Hiltz) (30 mins)    

    • Case study or interactive activity- 15 mins

    • coffee break 2:15- 2:45


    Session 4 2 45 4 pm l.jpg
    Session 4 2:45- 4 pm – no human editors

    Community building around information and documents with wikis, blogs, social annotation tools like Diigo, etc. (Chris Lott, 20 mins)

    Backchannel systems:   A debriefing; and concerns about social software- Todd Richmond ( 25 mins)

    General discussion of future scenarios and implications of SocialWare (Lorne, moderator) (20 mins)

    • END at 4 pm


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