SEARCH ENGINES and the power they have over the information we access. Dan Firger. Google Options. Controlling the internet: different strategies. AOL sought to control internet connections.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
and the power they have over the information we access
Controlling the internet:
AOL sought to control
If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content
Microsoft tried to control
(Windows 95/release of Internet Explorer)
If everyone uses Microsoft’s browser,
The company can steer people towards
Microsoft’s content/banner advertising
Google arrived at search as the “killer application” for making $$ online.
History of search engines?
Search Engine Optimizers
EX: Websearch Specialists
Google: Adwords (sponsored links)
+ Adsense (contextual links)
“Gain Adwords Knowledge. Get Google
Recognition. Make more money.”
“Connecting with customers searching for what you sell.”
“Your ideal audience is among the millions.
We find them for you.”
Google’s market value
Google server farm
What exactly is so dangerous about a marketing conglomerate dominating our access to information?