SEARCH ENGINES and the power they have over the information we access - PowerPoint PPT Presentation

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SEARCH ENGINES and the power they have over the information we access. Dan Firger. Google Options. Controlling the internet: different strategies. AOL sought to control internet connections.

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SEARCH ENGINES and the power they have over the information we access

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SEARCH ENGINES

and the power they have over the information we access


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Dan Firger

Google Options


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Controlling the internet:

different strategies


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AOL sought to control

internet connections.

If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content


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Microsoft tried to control

internet browsers

(Windows 95/release of Internet Explorer)

If everyone uses Microsoft’s browser,

The company can steer people towards

Microsoft’s content/banner advertising


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Google arrived at search as the “killer application” for making $$ online.


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History of search engines?


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syndication

Yahoo

Google

Teoma


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SEOs

Search Engine Optimizers

EX: Pepperjamsearch

EX: iClimber

EX: Websearch Specialists


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Google: Adwords (sponsored links)

+ Adsense (contextual links)

“Gain Adwords Knowledge. Get Google

Recognition. Make more money.”


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Yahoo/Yahoo SearchMarketing

“Connecting with customers searching for what you sell.”


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MSN LiveSearch/AdCenter

“Your ideal audience is among the millions.

We find them for you.”


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Google’s market value

$157 billion


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Google Options


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Unity cable

WiMax


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Google server farm


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What exactly is so dangerous about a marketing conglomerate dominating our access to information?

Let’s think….


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Epic 2014


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