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SAM Cakes. Presented by: Lauren Block, Sean Darrah, Lauren Davies, Missy Hintz, Paige Rudolph, Brandon Schneider. Problem/Opportunity. Students and faculty have little awareness of Sam Cakes S.A.M. not capitalizing on potential sales Promotional Opportunities. Objectives.

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Presentation Transcript
sam cakes

SAM Cakes

Presented by:

Lauren Block, Sean Darrah,

Lauren Davies, Missy Hintz,

Paige Rudolph, Brandon Schneider

problem opportunity
Problem/Opportunity
  • Students and faculty have little awareness of Sam Cakes
  • S.A.M. not capitalizing on potential sales
  • Promotional Opportunities
objectives
Objectives
  • Increase customer awareness
  • Maximize reach
  • Increase sales and customer retention
  • Utilize most effective advertising at lowest cost
  • Increase profits for S.A.M.
target markets
Target Markets
  • The parents of Ohio University freshman students
  • Ohio University Students
  • Ohio University Faculty
messages
Messages
  • Easy Ordering
  • Convenient Delivery
  • Superior Taste
  • Healthy, all natural ingredients
  • Support student run organization
media
Newspaper

Direct mailing

Radio

C.O.B. listserv

Cake raffle

Window painting uptown

Taste testing

Premiums (lollipops)

Flyers

Paint wall

Megaphone promo

New bulletin board design

Media
evaluation
Evaluation
  • Follow-up surveys (online & attached)
  • Quick interviews (taste testing stations)
  • Campus wide awareness survey
ad