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SAM Cakes. Presented by: Lauren Block, Sean Darrah, Lauren Davies, Missy Hintz, Paige Rudolph, Brandon Schneider. Problem/Opportunity. Students and faculty have little awareness of Sam Cakes S.A.M. not capitalizing on potential sales Promotional Opportunities. Objectives.

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SAM Cakes

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Sam cakes l.jpg

SAM Cakes

Presented by:

Lauren Block, Sean Darrah,

Lauren Davies, Missy Hintz,

Paige Rudolph, Brandon Schneider


Problem opportunity l.jpg

Problem/Opportunity

  • Students and faculty have little awareness of Sam Cakes

  • S.A.M. not capitalizing on potential sales

  • Promotional Opportunities


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Objectives

  • Increase customer awareness

  • Maximize reach

  • Increase sales and customer retention

  • Utilize most effective advertising at lowest cost

  • Increase profits for S.A.M.


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Target Markets

  • The parents of Ohio University freshman students

  • Ohio University Students

  • Ohio University Faculty


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Budget


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Messages

  • Easy Ordering

  • Convenient Delivery

  • Superior Taste

  • Healthy, all natural ingredients

  • Support student run organization


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Newspaper

Direct mailing

Radio

C.O.B. listserv

Cake raffle

Window painting uptown

Taste testing

Premiums (lollipops)

Flyers

Paint wall

Megaphone promo

New bulletin board design

Media


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Implementation


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Evaluation

  • Follow-up surveys (online & attached)

  • Quick interviews (taste testing stations)

  • Campus wide awareness survey


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Questions???


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