Boosting pr visibility with seo and content syndication
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Boosting PR Visibility with SEO and Content Syndication. Matt Cutts – Google Search. “There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."

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Boosting pr visibility with seo and content syndication l.jpg
Boosting PR Visibility with SEOand Content Syndication


Matt cutts google search l.jpg
Matt Cutts – Google Search

“There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."

Interview with Mike Grehan: The future of search and outdated SEO methods.



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Traditional PR Premise

  • You build reputation by third party endorsement

  • An article in the media has more perceived value than content that comes directly from the company


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Wire servicesPress Release

Company

News Engines

Target Audience

Company Website

Online News

Using Wire Services


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Media website that is already a trusted news source

Company

News Engines

Target Audience

Online Media relations using trusted media sites that are already used by your audience


Getting visible in yahoo news l.jpg
Getting visible in Yahoo News

  • Do keyword research to find which words you should be found on

  • See which websites routinely get indexed for this keyword or phrase in Yahoo News

  • Is this a site your audience would find credible?




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Target Social Media Sites Press Releases

  • Del.icio.us

  • Newsvine

  • Reddit

  • Digg

  • Moreover


Use the new media release format for journalists l.jpg
Use the Press ReleasesNew Media Release FormatFor Journalists


Syndicate your news content l.jpg
Syndicate Your Press ReleasesNews Content


Case study l.jpg
Case Study Press Releases

Keywords: dry skin, dry skin careUsing news search to create a new search term: shielding lotion


We found websites that get picked up in yahoo news for these keywords l.jpg
We found websites that get picked up in Yahoo! News for these keywords

SENIOR JOURNAL.COM

SENIOR JOURNAL.COM

Senior Journal


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News Search and RSS these keywords

  • Created an RSS feed of articles about shielding lotion

  • Informed journalists/editors at the selected online magazines know about the feed



Google blogsearch l.jpg
Google Blogsearch these keywords



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Showing up in forums these keywords


Keyword searches for shielding lotion l.jpg
Keyword Searches these keywordsFor Shielding Lotion

Jan 2006 5

Feb 12

March 25

April 32

May 50

June 71

July 114


Search rankings l.jpg
Search Rankings these keywords

Keyword MSN Yahoo Google

Shielding Lotion 3 2 6

Dry skin 12 20 12

Dry skin care 5 12 15

Dry skin care treatment 3 1 3



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Traffic Increases these keywords

  • Press releases is the number one driver of traffic

  • RSS Feed of articles next highest traffic source

  • Many new referrers – means new audiences

  • Unique visitors to the site up by 600%


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Useful URLs these keywords

  • http://www.expansionplus.com

  • http://press-feed.com/conference

  • http://falkow.blogsite.com


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Contact Details these keywords

Sally Falkow

323 882 8125

626 676 6419 cell

[email protected]


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