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Boosting PR Visibility with SEO and Content Syndication. Matt Cutts – Google Search. “There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."

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Boosting PR Visibility with SEO and Content Syndication

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Boosting pr visibility with seo and content syndication l.jpg

Boosting PR Visibility with SEOand Content Syndication


Matt cutts google search l.jpg

Matt Cutts – Google Search

“There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."

Interview with Mike Grehan: The future of search and outdated SEO methods.


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Online AD Revenue Growth


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Traditional PR Premise

  • You build reputation by third party endorsement

  • An article in the media has more perceived value than content that comes directly from the company


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Wire servicesPress Release

Company

News Engines

Target Audience

Company Website

Online News

Using Wire Services


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Media website that is already a trusted news source

Company

News Engines

Target Audience

Online Media relations using trusted media sites that are already used by your audience


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Getting visible in Yahoo News

  • Do keyword research to find which words you should be found on

  • See which websites routinely get indexed for this keyword or phrase in Yahoo News

  • Is this a site your audience would find credible?


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Site Traffic


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On Hot News Keywords Media Websites Get Better Ranking than Press Releases


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Target Social Media Sites

  • Del.icio.us

  • Newsvine

  • Reddit

  • Digg

  • Moreover


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Use the New Media Release FormatFor Journalists


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Syndicate Your News Content


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Case Study

Keywords: dry skin, dry skin careUsing news search to create a new search term: shielding lotion


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We found websites that get picked up in Yahoo! News for these keywords

SENIOR JOURNAL.COM

SENIOR JOURNAL.COM

Senior Journal


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News Search and RSS

  • Created an RSS feed of articles about shielding lotion

  • Informed journalists/editors at the selected online magazines know about the feed


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PRESSfeed on your news articles


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Google Blogsearch


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Picked up 1785 times in other blogs and feeds


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Showing up in forums


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Keyword SearchesFor Shielding Lotion

Jan 20065

Feb12

March25

April32

May50

June71

July114


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Search Rankings

KeywordMSNYahooGoogle

Shielding Lotion326

Dry skin122012

Dry skin care51215

Dry skin care treatment313


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Google Web Search for Shielding Lotion


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Traffic Increases

  • Press releases is the number one driver of traffic

  • RSS Feed of articles next highest traffic source

  • Many new referrers – means new audiences

  • Unique visitors to the site up by 600%


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Useful URLs

  • http://www.expansionplus.com

  • http://press-feed.com/conference

  • http://falkow.blogsite.com


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Contact Details

Sally Falkow

323 882 8125

626 676 6419 cell

sallyf@expansionplus.com


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