boosting pr visibility with seo and content syndication
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Boosting PR Visibility with SEO and Content Syndication. Matt Cutts – Google Search. “There\'s no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."

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Presentation Transcript
matt cutts google search
Matt Cutts – Google Search

“There\'s no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."

Interview with Mike Grehan: The future of search and outdated SEO methods.

traditional pr premise
Traditional PR Premise
  • You build reputation by third party endorsement
  • An article in the media has more perceived value than content that comes directly from the company
slide5

Wire servicesPress Release

Company

News Engines

Target Audience

Company Website

Online News

Using Wire Services

slide6

Media website that is already a trusted news source

Company

News Engines

Target Audience

Online Media relations using trusted media sites that are already used by your audience

getting visible in yahoo news
Getting visible in Yahoo News
  • Do keyword research to find which words you should be found on
  • See which websites routinely get indexed for this keyword or phrase in Yahoo News
  • Is this a site your audience would find credible?
target social media sites
Target Social Media Sites
  • Del.icio.us
  • Newsvine
  • Reddit
  • Digg
  • Moreover
case study
Case Study

Keywords: dry skin, dry skin careUsing news search to create a new search term: shielding lotion

we found websites that get picked up in yahoo news for these keywords
We found websites that get picked up in Yahoo! News for these keywords

SENIOR JOURNAL.COM

SENIOR JOURNAL.COM

Senior Journal

news search and rss
News Search and RSS
  • Created an RSS feed of articles about shielding lotion
  • Informed journalists/editors at the selected online magazines know about the feed
keyword searches for shielding lotion
Keyword SearchesFor Shielding Lotion

Jan 2006 5

Feb 12

March 25

April 32

May 50

June 71

July 114

search rankings
Search Rankings

Keyword MSN Yahoo Google

Shielding Lotion 3 2 6

Dry skin 12 20 12

Dry skin care 5 12 15

Dry skin care treatment 3 1 3

traffic increases
Traffic Increases
  • Press releases is the number one driver of traffic
  • RSS Feed of articles next highest traffic source
  • Many new referrers – means new audiences
  • Unique visitors to the site up by 600%
useful urls
Useful URLs
  • http://www.expansionplus.com
  • http://press-feed.com/conference
  • http://falkow.blogsite.com
contact details
Contact Details

Sally Falkow

323 882 8125

626 676 6419 cell

[email protected]

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