Israel automotive market
Download
1 / 26

Israel Automotive Market - PowerPoint PPT Presentation


  • 636 Views
  • Updated On :
  • Presentation posted in: Travel / Places

Israel Automotive Market. Commercial Specialist Alan Wielunski. Israel In the Geopolitical Landscape. Turkey. Syria. Lebanon. Tunisia. Iraq. Iran. Morocco. Israel. Jordan. Kuwait. Algeria. Libya. Egypt. Bahrain. Saudi Arabia. Qatar. U.A.E. Oman. Yemen.

Related searches for Israel Automotive Market

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

Israel Automotive Market

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Israel Automotive Market

Commercial Specialist Alan Wielunski


Israel In the Geopolitical Landscape

Turkey

Syria

Lebanon

Tunisia

Iraq

Iran

Morocco

Israel

Jordan

Kuwait

Algeria

Libya

Egypt

Bahrain

Saudi Arabia

Qatar

U.A.E

Oman

Yemen

Copyright US Commercial Services 2009


Israel In the Geopolitical Landscape

Turkey

Syria

Lebanon

Tunisia

Iraq

Iran

Morocco

Israel

Jordan

Kuwait

Algeria

Libya

Egypt

Bahrain

Saudi Arabia

Qatar

U.A.E

Oman

Yemen

Copyright US Commercial Services 2009


Israel In the Geopolitical Landscape

Turkey

Syria

Lebanon

Tunisia

Iraq

Iran

Morocco

Israel

Jordan

Kuwait

Algeria

Libya

Egypt

Bahrain

Saudi Arabia

Qatar

U.A.E

Oman

Yemen

Copyright US Commercial Services 2009


Israel In the Geopolitical Landscape

Turkey

Syria

Tunisia

Lebanon

Iran

Morocco

Israel

Jordan

Iraq

Kuwait

Algeria

Libya

Egypt

Bahrain

Saudi Arabia

Qatar

U.A.E

Oman

Yemen

Copyright US Commercial Services 2009


Israel In the Geopolitical Landscape

Turkey

Syria

Lebanon

Tunisia

Iraq

Iran

Morocco

Israel

Jordan

Kuwait

Algeria

Libya

Egypt

Bahrain

Saudi Arabia

Qatar

U.A.E

Oman

Yemen

Copyright US Commercial Services 2009


Israel In the Geopolitical Landscape

Turkey

Syria

Tunisia

Lebanon

Iraq

Iran

Israel

Morocco

Jordan

Kuwait

Algeria

Libya

Egypt

Bahrain

Saudi Arabia

Qatar

U.A.E

Oman

Yemen

Copyright US Commercial Services 2009


Israel In the Geopolitical Landscape

Turkey

Syria

Lebanon

Tunisia

Iraq

Iran

Morocco

Israel

Jordan

Kuwait

Algeria

Libya

Egypt

Bahrain

Saudi Arabia

Qatar

U.A.E

Oman

Yemen

Copyright US Commercial Services 2009


Major Economic Indicators

  • Capital: Jerusalem

  • Population: 7.4 million

  • Currency: New Israeli Shekel (NIS)

  • Language:Hebrew

  • GDP: USD$199 billion

  • GDP Real Growth Rate: 4%

  • GDP per capita: $27,355

  • Total Exports: $80.4 billion

  • Total Imports: $84.1 billion

Copyright US Commercial Services 2009


Major Economic Indicators

  • The U.S. is Israel's largest single country trade partner, despite heavy European competition.

  • Israel – U.S. commerce has grown seven fold since signing a Free Trade Agreement in 1985.

  • Nearly all tariffs on trade between the U.S. and Israel have been eliminated since 1995.

Copyright US Commercial Services 2009


Israel and its major trading partners

Europe

USA

China

Israel

India

Copyright US Commercial Services 2009


Israel and its major trading partners

Europe

USA

China

Israel

India

$ 12B

Copyright US Commercial Services 2009


Israel and its major trading partners

Europe

USA

China

Israel

India

$7.1B

Copyright US Commercial Services 2009


Israel and its major trading partners

Europe

USA

China

Israel

India

$16 B

Copyright US Commercial Services 2009


Israel and its major trading partners

Europe

USA

China

Israel

India

$11B

Copyright US Commercial Services 2009


Israel and its major trading partners

Europe

USA

China

Israel

India

India

$7B

Copyright US Commercial Services 2009


Israel and its major trading partners

Europe

USA

China

Israel

India

India

$2.3B

Copyright US Commercial Services 2009


Israel and its major trading partners

Europe

USA

China

Israel

India

E.U

USA

Asia

Other

Countries

Source: Israel Central Bureau of Statistics

Copyright US Commercial Services 2009


Market Overview

  • There are 2.3 million cars on Israeli roads today

  • 3.8% are made in the United States and the balance from Europe (46.6%) and Asia (49.6%), Japan 38.7% and South Korea 10.9%.

  • Total imports of aftermarket products in 2008 amounted to $420 million

  • $23 million was from the U.S., Germany ($63 million), Japan ($45 million), France ($18 million), Italy ($23 million), China ($55 million) and the balance from Korea and Taiwan.

Copyright US Commercial Services 2009


Market Overview

  • Six years ago new legislation was passed by the Anti-Trust Authority to stop car importers from forcing garages and car owners to use only OEM parts, but to-date this has not succeeded.

  • American spare parts are recognized for their high quality although over the years Israel has progressively adopted European standards as the bulk of cars being imported are from Europe and the Far East.

  • Another important development was the introduction of Israel's Green Tax reform, which went into effect on August 2, 2009. The reform sets tax incentives aimed at reducing vehicular air pollution.

Copyright US Commercial Services 2009


Market Entry

  • Partnering up with a good local representative who has good contacts in the industry, proven reliability, loyalty, technical suitability and after-sales service capability is a key factor to success in selling and maintaining a continued presence in the Israeli market. U.S. companies need to be aggressive in their pursuit of business opportunities and maintain an active in-country presence.

  • The most common approach used by exporters is to obtain a local importer/distributor. Distributors will import on their own account, carry sufficient stock to satisfy ongoing demand or to use for demonstration, maintain their own sales organization, supply spare parts and maintain a service division, if applicable.

Copyright US Commercial Services 2009


Main Competitors

  • The majority of cars in Israel are from Europe and the

    Far East.

  • Israelis in general and leasing companies in particular that are the main buyers, prefer compact, reliable and fuel efficient vehicles. With it has come a flood of Asian made aftermarket products, which are far cheaper than American and European products.

  • Historically these products were far more inferior but over the years their quality has greatly improved making it more difficult for American products to compete in this very price sensitive market.

Copyright US Commercial Services 2009


Current Demand

  • Car security and anti-theft devices: anti-theft electronic systems, locking devices,

  •  Car body: bumpers, radiator grills, hood and trunk lids, wings, front and rear lamps (i.e. the parts most vulnerable in car accidents).

  •  Service parts: disc brake pads, shock absorbers, front suspension parts, filters for oil and lubrication, air conditioning parts,

  •  Replacement service parts: tires, fan belts, water hoses, water pumps, brake components, engine and transmission components, electrical components, undercarriage items that need replacing at the end of the warranty period.

Copyright US Commercial Services 2009


Current Demand

  • Vehicle accessories: car care products, polish, wax, upholstery spray

  •  Water-coolants (Glycol) for radiators

  •  Electronic accessories: TV screens for the rear seats, GPS systems, sound systems etc.

  • Universal lubricants: well-known brand names of high-grade oils, lubricating, glycol, wax. The market demands well-known brand names.

Copyright US Commercial Services 2009


Non-Tariff Barriers to Trade

  • Despite the existence of an FTA between the United States and Israel, the Ministry of Transportation (MoT) has imposed non-tariff barriers, which limit the use of American made OEM products to vehicles made according to US standards only.

  • The MoT has also introduced new labeling requirements requiring all spare parts to include the state where the product was made in, in addition to the country of origin. CS Israel and the U.S.Trade Representative are engaging the MoT in an effort to reverse these restrictions on American made products.

Copyright US Commercial Services 2009


Thank You!

alan.wielunski@mail.doc.gov


ad
  • Login