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Search Engine Optimization ( SEO ). Milind Mody ( CEO ). www.eBrandz.com. Monday, March 10, 2014. Introduction to Search Engine Optimization. Your customers see your Advertisement or Listing when they Search. - Definition. Credit card processing.

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slide1

Search Engine Optimization (SEO)

Milind Mody ( CEO )

www.eBrandz.com

Monday, March 10, 2014

slide2

Introduction to Search Engine Optimization

Your customers see your Advertisement or Listing when theySearch

- Definition

Credit card processing

Google technology places your Advertisement (Paid Result)

Natural listings( By SEO Work )

www.eBrandz.com

Monday, March 10, 2014

slide3

Why is SEO important from a marketer’s point of view

- SEO pulls more traffic than PPC

- Natural listings are perceived to be non-biased.

- SEO gives better ROI than any other marketing medium.

- No bidding wars or click fraud in SEO

- Helps in creating an online brand.

www.eBrandz.com

Monday, March 10, 2014

slide4

SEO – In house or Outsource?

In House

- Small non competitive niche industry

- Very large Company with a team of experienced SEO professionals

- Complex or proprietary business objectives which are confidential in nature

In all other cases, outsource.

www.eBrandz.com

Monday, March 10, 2014

slide5

SEO General Advice

- How to estimate a baseline SEO budget

- SEO first OR PPC first ?

- How much time it takes to see SEO results ?

www.eBrandz.com

Monday, March 10, 2014

slide6

SEO Basics.

Keyword Research

www.eBrandz.com

Monday, March 10, 2014

slide7

SEO Basics. ( Contd. )

- Competition Analysis : (Page Rank, links, paged indexed)

Page Rank

Paged indexed

Links

www.eBrandz.com

Monday, March 10, 2014

slide8

SEO Basics. ( Contd. )

- On page Optimization

- Off page Optimization

- Keyword Selection(Proper Keyword Selection can make or Break SEO campaign)

www.eBrandz.com

Monday, March 10, 2014

slide9

On Page SEO

Page Structure and layout

Title Tag and Meta tags

www.eBrandz.com

Monday, March 10, 2014

slide10

On Page SEO ( Contd. )

Hx tags

H1 tag<h1> </h1>

H2 tag<h2> </h2>

Good content with correct keyword density

www.eBrandz.com

Monday, March 10, 2014

slide11

On Page SEO ( Contd. )

Filenames

Img Alt tags

www.eBrandz.com

Monday, March 10, 2014

slide12

On Page SEO ( Contd. )

Simple Sitemap -

Google Xml sitemap

www.eBrandz.com

Monday, March 10, 2014

slide13

On Page SEO ( Contd. )

- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.

- Below is a summary for a Website:

www.eBrandz.com

Monday, March 10, 2014

slide14

Page Structure and Layout

Table Vs CSS (two column / three column layouts)

Coding for Table Trick

<table>

<tr>

<td><!-- an empty table cell -->

</td>

<td rowspan="2">

The content of the page goes here.

</td>

</tr>

<tr>

<td>

The navigation menu goes here.</td>

</tr>

</table>

Layout without table trick

Layout with table trick

Instead of this

You would get this

www.eBrandz.com

Monday, March 10, 2014

slide15

Off page Optimization

- Directory submission : A few important paid and free directories

Local Directory submission

Yellow Pages Submission

www.eBrandz.com

Monday, March 10, 2014

slide16

A

B

A

A

B

B

C

Website

Website

Main Website

Website

Website

Website

Website

Off page Optimization ( Contd. )

- Link popularity development

One Way Links : A site links to B site but there is no link from B to A

Two Way Links : A site links to B site and B site links back to A site

Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

www.eBrandz.com

Monday, March 10, 2014

slide17

Off page Optimization ( Contd. )

- Article submission

- Links from online Press Releases and Blogs, RSS Feeds

www.eBrandz.com

Monday, March 10, 2014

slide18

Online Press Release submission

- Hot link keywords with your URL if possible

- Include keywords in your Title

Internet Marketing

- Include link to Press Kit on your website

www.eBrandz.com

Monday, March 10, 2014

slide19

Social Search Optimization

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

- Free Tools

www.eBrandz.com

Monday, March 10, 2014

slide20

Most common SEO mistakes

- Temporary redirect on home page

Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp

In such a case, it is quite difficult to promote www.remit2india.com.

www.eBrandz.com

Monday, March 10, 2014

slide21

.ift

Most common SEO mistakes( Contd. )

- Flash only website

- Unusual file extensions

- Click to enter website

- Ad hoc addition and deletion of pages

- Targetting one word or too generic keywords

- Too many dynamic variables in website url

Replace “?” with “/” and “=” with “-“ and “&” with “_” .

http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1

www.eBrandz.com

Monday, March 10, 2014

slide22

Questions and Answers

Answers

Questions

www.eBrandz.com

Monday, March 10, 2014

slide23

Thank you

www.eBrandz.com

Monday, March 10, 2014

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