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Search Engine Optimization ( SEO ). Milind Mody ( CEO ). Monday, March 10, 2014. Introduction to Search Engine Optimization. Your customers see your Advertisement or Listing when they Search. - Definition. Credit card processing.

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Search Engine Optimization (SEO)

Milind Mody ( CEO )

Monday, March 10, 2014

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Introduction to Search Engine Optimization

Your customers see your Advertisement or Listing when theySearch

- Definition

Credit card processing

Google technology places your Advertisement (Paid Result)

Natural listings( By SEO Work )

Monday, March 10, 2014

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Why is SEO important from a marketer’s point of view

- SEO pulls more traffic than PPC

- Natural listings are perceived to be non-biased.

- SEO gives better ROI than any other marketing medium.

- No bidding wars or click fraud in SEO

- Helps in creating an online brand.

Monday, March 10, 2014

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SEO – In house or Outsource?

In House

- Small non competitive niche industry

- Very large Company with a team of experienced SEO professionals

- Complex or proprietary business objectives which are confidential in nature

In all other cases, outsource.

Monday, March 10, 2014

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SEO General Advice

- How to estimate a baseline SEO budget

- SEO first OR PPC first ?

- How much time it takes to see SEO results ?

Monday, March 10, 2014

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SEO Basics.

Keyword Research

Monday, March 10, 2014

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SEO Basics. ( Contd. )

- Competition Analysis : (Page Rank, links, paged indexed)

Page Rank

Paged indexed


Monday, March 10, 2014

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SEO Basics. ( Contd. )

- On page Optimization

- Off page Optimization

- Keyword Selection(Proper Keyword Selection can make or Break SEO campaign)

Monday, March 10, 2014

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On Page SEO

Page Structure and layout

Title Tag and Meta tags

Monday, March 10, 2014

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On Page SEO ( Contd. )

Hx tags

H1 tag<h1> </h1>

H2 tag<h2> </h2>

Good content with correct keyword density

Monday, March 10, 2014

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On Page SEO ( Contd. )


Img Alt tags

Monday, March 10, 2014

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On Page SEO ( Contd. )

Simple Sitemap -

Google Xml sitemap

Monday, March 10, 2014

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On Page SEO ( Contd. )

- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.

- Below is a summary for a Website:

Monday, March 10, 2014

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Page Structure and Layout

Table Vs CSS (two column / three column layouts)

Coding for Table Trick



<td><!-- an empty table cell -->


<td rowspan="2">

The content of the page goes here.





The navigation menu goes here.</td>



Layout without table trick

Layout with table trick

Instead of this

You would get this

Monday, March 10, 2014

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Off page Optimization

- Directory submission : A few important paid and free directories

Local Directory submission

Yellow Pages Submission

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Main Website





Off page Optimization ( Contd. )

- Link popularity development

One Way Links : A site links to B site but there is no link from B to A

Two Way Links : A site links to B site and B site links back to A site

Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

Monday, March 10, 2014

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Off page Optimization ( Contd. )

- Article submission

- Links from online Press Releases and Blogs, RSS Feeds

Monday, March 10, 2014

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Online Press Release submission

- Hot link keywords with your URL if possible

- Include keywords in your Title

Internet Marketing

- Include link to Press Kit on your website

Monday, March 10, 2014

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Social Search Optimization

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

- Free Tools

Monday, March 10, 2014

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Most common SEO mistakes

- Temporary redirect on home page

Example : Redirects to :

In such a case, it is quite difficult to promote

Monday, March 10, 2014

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Most common SEO mistakes( Contd. )

- Flash only website

- Unusual file extensions

- Click to enter website

- Ad hoc addition and deletion of pages

- Targetting one word or too generic keywords

- Too many dynamic variables in website url

Replace “?” with “/” and “=” with “-“ and “&” with “_” .

Monday, March 10, 2014

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Questions and Answers



Monday, March 10, 2014

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Thank you

Monday, March 10, 2014