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FLC Website — Part 1 Brent Jacobs November 14, 2006 FLC Website Statement of Issue Faith currently has an excellent website, but it needs a thorough review and possibly redesign to ensure that we are maximizing its potential.

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FLC Website — Part 1

Brent Jacobs

November 14, 2006


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FLC Website

Statement of Issue

Faith currently has an excellent website, but it needs a thorough review and possibly redesign to ensure that we are maximizing its potential.

Comment: As with Faith Alive, it looks like a small church website, but needs to look like the large church that we are.


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Initial Activities: (March-July 2006)

  • Brainstorm what should really be on the site (March – July 2006)

    • Information for Potential / New Members

    • Basic Schedule info (service times, brief explanation, etc)

    • Information about Faith Lutheran church

      • Activities

      • Programs

      • History


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Initial Activities: (March-July 2006)

  • Brainstorm continued

    • Information about LCMC

    • Information about what it means to be Lutheran

      • Theology

      • Principles

      • Guidelines

        • Offering

        • Norms

        • Etc.

    • Other


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Initial Activities: (March-July 2006)

  • Dream what could be there if possible

    • Current Weekly activity schedule

    • Other

  • Review other sites out there

    • Attractions

    • Distractions

    • Negatives


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Benchmark Websites

  • Benchmark with other web sites – how do we compare

  • Community of Joy, Glendale, AZ

    www.joyonline.org

  • Saddleback Church, Lake Forest, CA

    www.saddleback.com/flash/default.htm


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FLC Website

  • Formulate initial plan for changes/improvements (August 2006)

    • Gather suggestions from council and members

    • See what is possible. Work with

      • Keith Bauer – internet possibilities and limitations

      • Church staff – capabilities, commitments, etc.

  • Formulate final plan and present to council for review and approval (January 2007)


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Goals

  • More than just a photo album

  • God-ly, not “Gaudy”

  • Attract goats without repelling sheep

  • Useful content to

    • Attract

    • Inform

    • Guide

    • Encourage


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FLC Website

  • Need a section to respond to current events, and educate

    • i.e. DaVinci Code

    • etc.


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FLC Website

  • Define/ Explore How a website is

    • Designed

    • Launched

    • Loaded

    • Updated

    • Changed

    • Managed

    • Protected

    • Etc.


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Website Want List for New Folks

  • Welcome / invitation

    • New worshipper sign-up / interest / contact link.

  • Church

    • Address

    • Phone

    • worship hours and styles

  • Congregation characteristics

    • Size

    • How many kids, middle age, families, elderly

    • Demographics

    • Attendance


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Website Want List for New Folks

  • Pastor list / pictures

  • Staff list / pictures

  • List of groups / activities

    • Description

    • Point of contact

    • Pictures, etc.

  • Answer question “Why go to church?”

    • i.e. Why IN church, not just “belief”, or “spirituality”,

    • Provide discussion regarding “I’m spiritual, but not religious”

    • Link to David's sermon:  Why go to church? 


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Website Want List for Active Folks

  • Weekly activities and contacts

    • i.e. Choir sign-up / interest / contact director link.

  • Announcements from each Sunday

  • Sermons

    • Last 4 (?)

    • Series

    • Selectable / Requestable

      • By Date

      • By Subject / Title

      • By Pastor

  • Upcoming events and points of contact

    • Online listing

    • Weekly e-mail “This Week At Faith……”

    • Subscribe / unsubscribe online


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Website Want List for All

  • Foundation

    • Explanation of Lutheranism

      • With links

    • Explanation of LCMC

      • With links


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Website Want List for All

  • Foundation

    • Foundational

      • Discussions

        • Sacraments – overview and discussion

      • Checklists

      • Review lists, etc

      • Stewardship

        • Background

        • Summary

        • Guidelines

        • Financial status (??)


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Website Want List for All

  • Growth

    • Verse of the day

    • Devotions each day

    • discussions

  • Services:

    • Weddings

    • Baptisms

    • Funerals

    • Other


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Website Want List for All

  • Programs

    • Kids activities, schedule of when kids get involved in

      • confirmation studies,

      • communion,

      • etc. 

    • Lets get away from "word of mouth" communication


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Website Want List for All

  • Input page for

    • Comments

    • Suggestions

  • Business stuff

    • Shopping links, etc.


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Care and Feeding

  • How will the website be managed?

    • Hands-off?

    • Periodic volunteer modification?

    • Periodic church staff modifications?

    • Periodic professional modification?

    • Extensive professional service?

    • Regular office staff activity?

    • Combination of periodic professional, staff and regular volunteer inputs?

    • Other?


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Care and Feeding

  • What resources are available / desired for professional maintenance?

  • What resources are necessary for volunteer input??

    • Training?

    • Level of knowledge?

    • Equipment?


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Care and Feeding

  • What resources are available for regular input/maintenance?

    • Office staff?

    • Volunteer?

    • Professional?


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Need for Media Staff Member

  • Delayed webcast of a service (9:30??) requires someone to tape and upload to website shortly after service is concluded

  • As sanctuary projector becomes integrated into services, someone needs to be in charge of operation and coordination

  • Website needs to be continuously updated (at least Monday – Friday)

  • Could a new half-time staff person do this


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Need for a Professional Website Designer

  • The needed changes to the website require a professional level of expertise or at least a professional consultant to work with volunteers

  • Time and cost estimates

  • Schedule for making changes


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Features

  • Is website OK for now?

  • Does it need to be spruced up? How much?

  • General re-organization to enhance usefulness

  • More info,

  • More useful information


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Features

  • Special graphics and animation?

  • Sound files

  • Video files

  • Security features?

  • Links / cooperative arrangements with other websites / services?


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Visibility

  • What is Faith Lutheran Church's visibility to those searching the web??

    • Lutheran churches Albuquerque

    • Churches Albuquerque

    • Congregations, Albuquerque

    • LCMC Albuquerque

    • Weddings Albuquerque

    • Funerals Albuquerque

    • Youth groups – Church – Albuquerque

    • Churches New Mexico

    • Lutheran Churches New Mexico


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Visibility

  • How can visibility be enhanced / improved??

    • Need input from Keith Bauer here

  • What appeal priorities do we want to have?? (Who do we want to reach, and how???)

    • Need input from council, pastors……


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Features

  • What’s missing???

    • Bulletin Board?

    • Need inputs

  • What shouldn’t be on the website??

    • Commercial content?

    • Rants?

    • Need inputs


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Action Plan


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Original Website Questions

  • The FLC website is basically a one-person operation (many thanks to Keith Bauer) – we also have a youth website – Jeremy Rodriquez

  • What is the purpose of the website

  • Website content – need a thorough review by all members of the Council to determine completeness and identify areas for improvement

  • Solicit suggestions from membership (survey)

  • What percent of our members can access it (see survey results)

  • Traffic statistics – who is using it

  • Can it be found by search engines?


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Original Website Questions

  • Add Council member pictures and emails addresses (?) we can use a church email address for each councilor to protect individual private addresses – reflecting capability of server will forward message

  • “Meet Our Staff” provides a great example of how a Council page could be constructed – staff could tell us how much “junk” email they get if that is a concern

  • Move toward a “delayed” webcast of one or more church services

  • Youth website

  • Staffing – does Keith need help and, if so, how do we go about supplying it


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Original Website Questions

  • Benchmark with other web sites – how do we compare

    • Community of Joy, Glendale, AZ

      www.joyonline.org

    • Saddleback Church, Lake Forest, CA

      www.saddleback.com/flash/default.htm

  • Overall design of FLC website – do we need to make some changes – many areas lack design appeal

  • Sermons and FA on website, what else is needed

  • Amazon.com and other links on church website – source of income for youth or other projects


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Original Website Questions

  • Need to allow plenty of lead in time as some changes will take time to effect – start early

  • A redesign will require expertise in this area – could utilize volunteers to assist Keith or to just do the work themselves


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