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Direct Performance. Services & Solutions. 2010. Agenda. Our Vision Reasons for choosing Direct Performance Our Products. Agenda. Our Vision Reasons for choosing Direct Performance Our Products. An internet business performance begins with the traffic generated through different channels.

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direct performance

Direct Performance

Services & Solutions

2010

agenda

Agenda

Our Vision

Reasons for choosing Direct Performance

Our Products

agenda3

Agenda

Our Vision

Reasons for choosing Direct Performance

Our Products

an internet business performance begins with the traffic generated through different channels
An internet business performance begins with the traffic generated through different channels

Search Engines

Organic results and sponsored links

URL typing

Direct access from brand awareness or brand loyalty

Off-line

Campaign in non interactive medias, POS and BTL actions

Graphic Media

Banners, rich-media and adds in sites and portals

Social Media

Orkut, Twitter, Blogs, Videos and content created by users

E-mail

Relationship programs, e-mail marketing and newsletters

and each business provides a different experience at its sites and properties at internet
And each business provides a different experience at its sites and properties at internet

Landing Page

is the page that appears when a potential customer clicks on an advertisement or a search-engine result link

content and interactivity

User surfs and interact exploring the contents and tools of each site

but the performance s quality is defined within the business goals
But the performance’s quality is defined within the business goals

E-commerce

  • Products sales
  • Services
  • Content commercialization

goals and objectives

Each interactivity represents goals that indicates and qualify the business performance

Media

Advertising revenue

Partnerships and affiliations

Branding

Brand experience

Memory and Awareness

Generates purchase intent

Relationship

  • Profiles
  • Loyalty
  • Use of service
it is necessary to analyze the whole process with focus on results to optimize the performance
It is necessary to analyze the whole process with focus on results to optimize the performance

Traffic source

Channels and media

User-Experience

Surfing and interaction

Business Objective

Goals and results

Measure, quantify and qualify each step is necessary to evaluate the performance through the final goal

agenda8

Agenda

Our Vision

Reasons for choosing Direct Performance

Our Products

who are we
Who are we?
  • Direct Performance is a consulting company of Business Intelligence for marketing and advanced management of Campaigns of Performance, Sponsored Links, SEO (Search Engine optimization) and Web Analytics
direct performance was created for one reason optimize results
Direct Performance was created for one reason: Optimize Results

Optimize Results means much more than analyze Spreadsheets or BI Tools – It\'s the human managing of the clients business results, also monitoring all the other players; It\'s the continous work searching for solutions; It\'s always seeking for improvements, techinically or in managing efforts.

It\'s transform data into insights and recommendations that can really improve results.

10

direct performance is part of customer first a brazilian group with more than 8 years old
Direct Performance is part of Customer First, a brazilian group with more than 8 years old

The group congregate technology, customer relationship and marketing companies focused on achieve business results trough the relationship between brands and its consumers.

Solutions for Relationship and attendance managing via online chat, email and telephone

Database Marketing and E-CRM

Business Intelligence,

Web Analytics, SEO, Search Engine Marketing, PPC Campaigns

Solution for web2.0 and social networks, management of virtual communities, blogs and social communication tools.

2006

2007

2008

2001

our dna is made of professionals that are supposed to think out of the box
Our DNA is made of professionals that are supposed to think “out of the box”.

Academic Background

Professionals Experiences

  • Direct Performance CEOs have experience in business companies areas:
  • 3M
  • Agência Click
  • American Express
  • Booz Allen
  • British Petroleum
  • Microsoft
  • Petrobrás
  • Philips
  • Promon
  • Unilever
  • Itaú
  • Red Bull

(Mecatrônica, Naval, Alimentos,

Materiais e Elétrica)

Different Professionals from distinct background contribute to a complex analysis from many points of view.

14

14

some of the professionals that will be following your goals

Tiago Turini

Mechatronic Engineer graduated at Universidade de São Paulo (USP). He has worked on Booz Allen, Promon, Microsoft, American Express and AgênciaClick in the following departments: strategy, financial planning, business intelligence and project

management.

In his last job experience he was the Director of Data Intelligence department on AgênciaClick, which is the biggest Internet Agency in Brazil.

Leonardo Naressi

Adman graduated at FAAP and Industrial Informatics Technician. He has been working with interactive media for 7 years, developing on-line actions, sponsor links campaigns and SEO (Search Engine Optimization).

In his last job experience he worked in Data Intelligence department on AgênciaClick, where one of his responsibilities were SEO implementation.

Marcos Vieira

Control and Automation Engineer graduated at Universidade de São Paulo (USP).

In his last job experience he worked in the creation of AgênciaClick Retail Center. He was responsible for all accounts and e-commerce methodologies development, which focus on cross media, sponsor links and media performance.

Some of the professionals that will be following YOUR goals
direct performance clients
Direct Performance Clients

Brands

Ad Agencies

Portals

16

agenda18

Agenda

Our Vision

Reasons for choosing Direct Performance

Our Products

we offered services and solutions for optimization of all steps until reaching the business goal
We offered services and solutions for optimization of all steps until reaching the business goal
  • Business Intelligence de Site
  • Business Intelligence de Mídia
  • Buzz Intelligence
  • Web Analytics
  • Sponsored Links
  • SEO - Search Engine Optimization
  • On Demand Projects and Consulting
site s business intelligence
Site`s Business Intelligence

It is the advanced analysis of data and information to generate the most complete results in sites, interactive media, sales and business

  • The intelligent and complete data analysis include data mining, advanced statistics and integrates multiple data sources from Web Analytics tools and Ad Server to researches, panels, financial data, purchase of media, studies and specifics surveys.
  • We operate a full scope offering :
    • Planning of performance indicators (KPIs)
    • Creation and maintenance of dashboards
    • Management reports
    • Tactical navigation reports
    • Analysis of performance of channels and media
    • Tactical reports of media
    • Market analysis
media s business intelligence
Media’s Business Intelligence

It is the advanced analysis of data and information to generate the most complete results for the client’s online campaign

  • The intelligent and complete analysis of data includes data mining, advanced statistical and usage of Ad Servers tools in order to optimize the purchase and the online media results
  • We operate with a full scope, offering:
    • Planning of Key Performance Indicators (KPIs)
    • Creation and maintenance of dashboards
    • Management reports of media
    • Performance analysis of media channels
    • Tactical repost of media
buzz intelligence
Buzz Intelligence

It is the analysis of data and information that comes from social medias, to generate the most complete results at the Social Media actions

  • The analysis of presence in Social Medias include mining of data, advanced statistics and integrates the various source of data now available (Blogs, Facebook, Twitter, etc), using Scup tool as source of centralized data.
  • We operate with a full scope offering reports with the principal brand indicators:
    • Polarity: Number of Positive, Neutral and Negative quotes;
    • Classification of other relevant tag to the business;
    • Identification of users, groups, blogs and most influent sites;
    • Subjects of interesting of users, groups, blogs and sites;
    • Identification of users / displeased customer;
    • TAGS / Most relevant terms linked to the product or brand
    • What word are most cited
    • Among others
web analytics
Web Analytics

Consulting on selection, implementation, configuration and management of tools for analysis of results online

  • Everything can me measured!
  • We offered technical support and management in Web Analytics tools (Google Analytics, Webtrends, Omniture SiteCatalyst HBX, Predicta Atmosphere, Urchin, Certifica) Ad Server (Realmedia, Predicta, Atlas) and any other information tool.
  • Through our own methodology and custom development, we plan and implement advanced metrics for sites and media campaigns.
  • All of our experience and technical deepness allows us to say “Everything can be measured!” Our specific technical team specified and, above all, follow and validates the implementation to certify that everything has been measured rightly and precisely.
sponsored links
Sponsored Links

Development, implementation, and management of performance campaigns in searchers, affiliated nets and comparators of prices

  • The goal is to optimize.
  • Performance campaigns only makes sense if they are optimize constantly.
  • And how do we do that? Through a periodic and detailed analysis, applying control of the process, advanced statistics and methodology of continous improvement.
  • The campaigns can be directed to any location or language. The work scope includes:
    • Planning of indicators and definition of objectives and goals
    • Configuration and integration with measurement tools
    • Market strategy and key words
    • Advantage strategy of budget
    • Strategic writing and add implementation
    • Implementation and management of the campaign
    • Periodic analysis and optimization
seo search engine optimization
SEO - Search Engine Optimization

Optimization of visibility and site positioning in organic searches

  • Index, prioritize and optimize content and generate popularity
  • We believed in a complete optimization that involves internal and external factors to the site:
    • Technical optimization of pages and digital adding (video, images, sound,
    • Strategic planning of content and key word
    • Popularity strategy, visibility and dissemination
on demand projects and consulting
On Demand Projects and Consulting

We offered technical and consulted support at the implementation and management of auxiliary management and optimization of performance, including:

    • A/B test and multiple-choice test
    • Optimization of e-mail marketing campaigns
    • Strategic consulting and planning
  • Optimize is our business
slide27

* Imagens utilizadas nesta apresentação:

http://www.techcrunch.com/wp-content/google-adwords_-mobile-image-ads-formats.jpg

http://flickr.com/photos/matthamm/2945559128/

http://www.dnjournal.com/images/lowdown/newspaper-radio-tv.gif

http://www.deakin.edu.au/its/exchange/images/e-mail-icon.jpg

http://flickr.com/photos/danardvincente/2512148775/

http://icodeblog.com/2008/10/17/application-advertising-on-icodeblogcom/

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