Chapter 2: BOOKS. A. The nature of language B. Writing as a communication technology Implications for the use of writing Implications for the use of print C. The evolution of written documents D. Books as a mass medium E. The publishing industry. The nature of language.
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A. The nature of language
B. Writing as a communication technology
C. The evolution of written documents
D. Books as a mass medium
Book publishing and commercialism:
Types of publishers:
Types of books:
The key people in the production and distribution of books: than the audience of a sit. com. (situation comedy) during a single day of television.
Authors, editors, book manufacturers, bookstores, sales personnel.
Authors: an important resource, and yet are outsiders in the publishing world. They receive a substantial advance (against royalties), ranging from few thousand dollars to few millions.
Royalties are some agreed-upon small percentage of the publisher’s earnings. Authors may receive additional income if the book is truly successful, and may even get movie and television rights.
Authors use literary agents to get them contracts with publishers. The agent receives about 15% of the author’s share of earnings.
They work on the author’s original manuscript:
It is unlikely that books printed on paper will become obsolete.
Recent changes in retailing:
Result: all that’s needed in an electronic database. No need for a warehouse full of printed books, no need for shipping to the retailer, and stocking large inventory. No losses on unsold books.