Becoming station scientists opportunities and obstacles to reporting on climate change
Download
1 / 14

Becoming Station Scientists: Opportunities and Obstacles to Reporting on Climate Change - PowerPoint PPT Presentation


  • 241 Views
  • Uploaded on

Becoming Station Scientists: Opportunities and Obstacles to Reporting on Climate Change. Dr. Kris Wilson The Weather Doctors Austin, TX [email protected] Opportunities and Obstacles to Reporting on Climate Change.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Becoming Station Scientists: Opportunities and Obstacles to Reporting on Climate Change' - Gideon


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Becoming station scientists opportunities and obstacles to reporting on climate change l.jpg
Becoming Station Scientists: Opportunities and Obstacles to Reporting on Climate Change

Dr. Kris Wilson

The Weather Doctors

Austin, TX

[email protected]


Opportunities and obstacles to reporting on climate change l.jpg
Opportunities and Obstacles to Reporting on Climate Change Reporting on Climate Change

  • “Television Weathercasters as Prominent Science Communicators” –Public Understanding of Science (Jan. 2008)

  • On-line survey (121 responses)

  • 11% work at stations with full time science/environment reporter (compare to census)

  • 74% “agree” or “strongly agree”— comfortable being “station scientist”

  • 75% already reported on climate change


What are the most common questions you get asked about climate change from audience l.jpg
What are the most common questions you get asked about climate change (from audience)?

“Is it real?” “Do you believe in…”

“What is the link between CC and local weather?”

“If you can’t get the 5 day forecast right, then ……”


What are the most common questions you get asked about climate change from newsroom l.jpg
What are the most common questions you get asked about climate change (from newsroom)?

Not many questions….. “none” “they never ask” “they couldn’t care less” “nothing, they’re not interested.”

“What is the link between CC and local weather?”

“Do you believe in…”

http://www.earthgauge.net/climate-q-a


Who do tv meteorologists trust l.jpg
Who do TV Meteorologists Trust? climate change (from newsroom)?

AMS and its various resources

“No one”

“Myself”


Who does the public trust as sources of information about global warming l.jpg
Who does the public trust as sources of information about global warming ?

Scientists (82%)

Family and Friends (77%)

TV Weather Reporters (66%)

Source: Climate Change and the American Mind (George Mason University-Center for Climate Change Communication)


Fitting the pieces together l.jpg
“Fitting the Pieces Together” global warming ?

“What kinds of resources would be most useful to you to increase your ability to report on climate change?”

Web site with latest, reliable, unbiased research findings and searchable links

Graphics/visuals to show CC story

Access to scientists for interviews


Fitting the pieces together8 l.jpg
“Fitting the Pieces Together” global warming ?

Also PowerPoint presentations to adapt for community talks

http://www.meted.ucar.edu/bmet_training.php

Full research articles available at

http://drkris.com


Reporting on climate change l.jpg
Reporting on Climate Change global warming ?

Subject of Climate Change—75%

66

50

33

24

92% - At least one speaking event per month

50% - 1-3 times per month; 15% - >7 times


Opportunities and obstacles to reporting on climate change10 l.jpg
Opportunities and Obstacles to Reporting on Climate Change global warming ?

Q7: What kind of sources do you use most for your CC information?

Science Journals=65%

Web sites=60%

Conferences/Meetings=51%

Media Reports=38%

Other=13%


Opportunities and obstacles to reporting on climate change11 l.jpg
Opportunities and Obstacles to Reporting on Climate Change global warming ?

“As a TV weathercaster it is appropriate for me to discuss climate change on-air.”

SA Agree Neutral Disagree SD

19% 42% 22% 12% 5%

*(n=2.44)

“As a TV weathercaster it is appropriate for me to discuss climate change on-line.”

SA Agree Neutral Disagree SD

21% 52% 17% 6% 4%

*(n=2.19)


Opportunities and obstacles to reporting on climate change12 l.jpg
Opportunities and Obstacles to Reporting on Climate Change global warming ?

“As a TV weathercaster it is appropriate for me to discuss climate change in community speaking events.”

SA Agree Neutral Disagree SD

29% 50% 15% 2% 4%

*(n=2.02)

“As a TV weathercaster I should be knowledgeable about the basic conclusions of the IPCC assessment.”

SA Agree Neutral Disagree SD

28% 52% 13% 5% 2%

*(n=2.02)


Opportunities and obstacles to reporting on climate change13 l.jpg
Opportunities and Obstacles to Reporting on Climate Change global warming ?

“Respond to this IPCC conclusion: ‘Warming of the climate system is unequivocal.’”

SA Agree Neutral Disagree SD

17% 28% 21% 20% 14%

*(n=2.86)

“Respond to this IPCC conclusion “Most of the warming since 1950 is very likely human induced.’”

SA Agree Neutral Disagree SD

8% 16% 25% 24% 26%

*(n=3.44)


Obstacles to reporting on climate change l.jpg
Obstacles to Reporting on Climate Change global warming ?

41

40

25

21

21


ad