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For more classes visitswww.snaptutorial.comMKT 230 Week 1 CheckPoint Marketing ConceptsMKT 230 Week 1 DQ 1 and DQ 2MKT 230 Week 2 CheckPoint Decision Time at QodeMKT 230 Week 2 Assignment Marketing Plan ExerciseMKT 230 Week 3 CheckPoint Consumer Decision Making ProcessMKT 230 Week 3 DQ 1 and DQ 2

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Mkt 230 course begins education snaptutorial com

MKT 230 Course Begins Education /snaptutorial.com

For More Course Tutorials

www.snaptutorial.com


Mkt 230 course begins education snaptutorial com1

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Entire Course

MKT 230 Week 1 CheckPoint Marketing Concepts

  • MKT 230 Week 1 CheckPoint Marketing ConceptsMKT 230 Week 1 DQ 1 and DQ 2MKT 230 Week 2 CheckPoint Decision Time at QodeMKT 230 Week 2 Assignment Marketing Plan ExerciseMKT 230 Week 3 CheckPoint Consumer Decision Making Process

  • Using the information found in  Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix  B.

  • Post your completed Appendix B as an attachment in the Assignments link of the  ecampus.


Mkt 230 course begins education snaptutorial com2

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 1 DQ 1 and DQ 2

MKT 230 Week 2 Assignment Marketing Plan Exercise

  • Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization?

  •  Review the Marketing Plan Exercise found on p. 136 of the textbook.

  • Answer questions 1–5 of the Marketing Plan Exercise.

  • Include two to three outside referencesto support your answers with research.

  • Post your assignment as an attachment in the Assignments link of the ecampus.


Mkt 230 course begins education snaptutorial com3

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 2 CheckPoint Decision Time at Qode

MKT 230 Week 3 CheckPoint Consumer Decision Making Process

  • Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen inthe marketing decisions being made by Qode.  Include information on who the decision makers are at each level and what they doin the in planning process.

  • In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.


Mkt 230 course begins education snaptutorial com4

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 3 DQ 1 and DQ 2

MKT 230 Week 4 Assignment Target Market Strategy Presentation

  • Consider a recent purchase that you or a family member hasmade. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item andlist three reasons you purchased that product as opposed to another product. 

  • Select a new product or service  thatyouwould like to introduce to the marketplace. You use this same product  whencompleting your Final Project in Week Nine.

  • Consumer demographics

  • Consumer psychographics

  • Consumer haviors

  • A segment profile


Mkt 230 course begins education snaptutorial com5

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 4 CheckPoint Customer Relationship Management

MKT 230 Week 5 CheckPoint New Product Development

  • Review the descriptions of  customerrelationship management (CRM).

  • Complete Appendix D by identifying ,tivitiesthat can be classified by each characteristic of a CRM plan: share of  customer,lifetime value of a customer, customer equity, or high-value  customers.

  • Read the following: You are  workinginthe product development department of a company that creates householdproducts. Your team has come up with an idea for a revolutionary new  cleaningproduct. Using the seven phases of new product development as a guide.


Mkt 230 course begins education snaptutorial com6

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 5 DQ 1 and DQ 2

MKT 230 Week 6 Assignment Life Cycle Management Analysis

  • When responding to yourclassmates, state if you agree or disagree with their classification andexplain why. Do you think their product could be classified differently? If so,explain your reasoning.

  • Look aroundyour home or office and select three products you currently use.

  • In this assignment, you  practiceusing critical thinking skills. You analyze a case by conducting  research,defining problems, and making recommendations. Remember to suspend  personalbias and judgment while investigating the multiple stages of product  strategiesand life cycle management.


Mkt 230 course begins education snaptutorial com7

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 6 CheckPoint Branding Strategies

MKT 230 Week 7 CheckPoint Integrated Marketing Communication

  • Select a large company that has  created a strongproduct identity in the market. What branding strategies has the company  usedto create its product identity?

  • Provide examples and explain your  reasoningin a 200- to 300-word response as an attachment in the Assignments link of the ecampus.

  • The goal of integrated marketing communication (IMC)  istoproduce a unified promotional message that has the customer as its  focus. Allpromotional activity, such as media advertising, sales promotion,  personalselling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message.


Mkt 230 course begins education snaptutorial com8

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 7 DQ 1 and DQ 2

MKT 230 Week 8 Assignment Sales Promotion Techniques

  • Imagine thatyou are a mentor to a new employee at a marketing firm. The new employee  ishaving trouble understanding what the term marketcommunication really means. Using what you have learned, explain to  thenewemployee how marketing communication can influence a buyer.

  • Discounts and deals

  • Increasing  industryvisibility

  • Price-based  consumersales promotions

  • Attention-gettingconsumer sales promotions


Mkt 230 course begins education snaptutorial com9

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign

MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity

  • Listen to the Audio File, Day to Zy, byclicking on the Electronic Reserve Reading link located under Week 8 on  theMaterialspage of your student website.

  • Describe the steps a company must  considerwhen developing their own advertising campaign

  • Draft a 200- to 300-word response  totheMarketing Concepts: Discussing Choices and Ethical Issues question 6  found onp. 532 of Marketing: Real People, RealChoices. Your response should be posted as an attachment in the Assignments link of the  ecampus


Mkt 230 course begins education snaptutorial com10

MKT 230 Course Begins Education /snaptutorial.com

MKT 230 Week 9 Capstone DQ

MKT 230 Week 9 Final Project Marketing Plan Outline

  • Howhas learning about marketing concepts given you a better understanding  ofthemarket place and how businesses and consumers make decisions? Has what  youhavelearned about marketing increased your interest in a future career inmarketing? What do you value most from taking this course? 

  • An analysis of the  marketing strategies that will be used for the introduction of the product  or service:

  • Pricing

  • Promotion

  • Distribution

  • Salessupport


Mkt 230 course begins education snaptutorial com11

MKT 230 Course Begins Education /snaptutorial.com

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