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For more classes visitwww.snaptutorial.comMKTG 522 Week 1 DQ 1 (Market Research)MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)MKTG 522 Week 2 DQ 2 (Target Market Selection)MKTG 522 Week 3 DQ 1 (Branding)MKTG 522 Week 3 DQ 1 (Competitive Strategies)MKTG 522 Week 3 DQ 2 (Competitive Strategies)MKTG 522 Week 4 DQ 1 (Pricing Strategies)MKTG 522 Week 4 DQ 2 (Marketing of Services)

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Mktg 522 course begins education snaptutorial com

MKTG 522 Course Begins Education /snaptutorial.com

For More Course Tutorials

www.snaptutorial.com


Mktg 522 course begins education snaptutorial com1

MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Complete Course Project (Marketing Plan)

MKTG 522 Week 1 Course Project Marketing Plan Topic

  • 2.0 Situation Analysis

  • 2.1 Market Summary

  • 2.2 SWOT Analysis

  • 2.3 Competition

  • 2.4 Product (Service) Offering

  • 3.0 Marketing Strategy

  • 3.1 Mission

  • 3.2 Marketing Objectives

  • 3.3 Financial Objectives

  • 3.4 Target Markets

  • Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing. Also, see the Sonic Marketing Plan Example and Exercises in the Appendix of your Kotler textbook. The questions asked in the exercises may help you further develop your marketing plan.


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 1 DQ 1 (Market Research)

MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)

  • Name the six steps in the marketing research process as discussed in the Kotler text.

  • Why is it important to include all of these steps in the research process?

  • Why is the first step the most important?

  • Why is it important for a company to have a well written mission statement?

  • What key points do you think need to be included in the mission statement?

  • Should a mission statement also be a marketing tool?


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 1-7 All DQs

MKTG 522 Week 1-7 Entire Course

  • MKTG 522 Week 1 DQ 1 (Market Research)

  • MKTG 522 Week 1 DQ 2

  • MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

  • MKTG 522 Week 2 DQ 2 (Target Market Selection)

  • MKTG 522 Week 3 DQ 1

  • MKTG 522 Week 3 DQ 1 (Competitive Strategies)

  • MKTG 522 Week 1 Course Project Marketing Plan Topic

  • MKTG 522 Week 2 Course Project Marketing Plan (Draft 1)

  •  MKTG 522 Week 4 Course Project Marketing Plan (Draft 2)

  • MKTG 522 Week 6 Course Project Marketing Plan (Draft 3) 


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 2 Course Project Marketing Plan

MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

  • This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing.

  • In the first draft of your Marketing Plan, you will be providing your first draft,

  • What are some of the factors that influence consumers’ buying behavior?

  • Have the purchasing habits of your parents and/or grandparents influenced your buying behavior?

  • If you were to open your refrigerator and cupboards and compare the contents with those of your parents


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 2 DQ 2 (Target Market Selection)

MKTG 522 Week 3 Assignment Create the Value (2 Papers)

  • What are some of the challenges faced by marketers as they attempt to define their target markets?

  • How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable?

  • Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Your report should include a detailed analysis of a potential market segment and a description


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 3 DQ 1 (Branding)

MKTG 522 Week 3 DQ 2 (Competitive Strategies)

  • Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text.

  • As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 4 Course Project Marketing Plan

MKTG 522 Week 4 DQ 1 (Pricing Strategies)

  • In the second draft of your Marketing Plan, you will be adding the first four parts of Section 3.0 to the working copy of your Marketing Plan. Please remember to go back and revise each of these sections based upon the grading feedback, and the readings, lectures, and discussions throughout the course.

  • As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 4 DQ 2 (Marketing of Services)

MKTG 522 Week 5 Deliver the Value IKEA Case Study (3 PPT)

  • How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

  • Your assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as background information for your upcoming presentation to the IKEA Senior Management Team. More details on your upcoming PowerPoint presentation to the management team are provided at the end of the case study guidelines.


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 5 DQ 1 (Channels of Distribution)

MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics)

  • As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution?

  • Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 6 Assignment Communicate the Value (2 Papers)

MKTG 522 Week 6 Course Project Marketing Plan

  • Please select a brand that has a brand problem. For example, recent player legal troubles have been a problem for the NFL brand. Another example is the Bonefish Grill, the country’s second largest seafood chain after Red Lobster. Although their check average is more than $3.00 less than Red Lobster

  • In the third draft of your Marketing Plan, you will be providing your second draft, which includes Section 3.0 in your Marketing Plan. Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course.Submit only these sections due for review


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 6 DQ 1 (Marketing Communications)

MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)

  • Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising

  • Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?" ads or the Aflac ad


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 7 Course Project Marketing Plan (5 Projects)

MKTG 522 Week 7 DQ 1 (International Markets)

  • The Course Project will involve you in developing an integrated marketing communications plan for a brand of your choice. Integrating marketing communications entails identifying a brand message and then conveying that brand message through a series of touch points

  • Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally.


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MKTG 522 Course Begins Education /snaptutorial.com

MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility)

  • Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver's side carpeting getting in the way of the pedal. This resulted in many calls for an investigation


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MKTG 522 Course Begins Education /snaptutorial.com

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