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When we first started expanding our camps in Georgia and Ohio, local gyms weren't too thrilled to see us open up a camp in town. Why? Our workouts were so different and so effective that we started stealing their clients! Unlike many of the gym's clients, our campers were sweating their butts off, reaching new fitness goals, and loving the accountability that stemmed from the camp camaraderie.
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When we first started expanding our camps in Georgia and Ohio, local gyms weren't too thrilled to see us open up a camp in town. Why? Our workouts were so different and so effective that we started stealing their clients! Unlike many of the gym's clients, our campers were sweating their butts off, reaching new fitness goals, and loving the accountability that stemmed from the camp camaraderie.
Use these 3 tips when planning your own boot camps: Dynamite workouts -Our workouts are well planned and organized to accommodate every fitness level. This is a real key to success because both the "super athletes" and out of shape folks can co-exist. We'll scale reps or rounds to suit each level, but everyone is still doing the same workout! Building Camaraderie -This is something we work on from day one and it takes time to create. Here's a simple tip but many camps overlook it: Know people's names! Participants need to know that they are not just a number. Have Fun -Your workouts should be challenging, but there are many things that you can add to your camps to make them fun as well. Team games, "camper of the week" awards, social outings are all components that create a fun experience.
Bottom line -running fitness camps can be extremely profitable, but if that is your only motive, you may want to reconsider. Helping people get fit and have fun makes the business extremely special! Josh Guerrieriis a fitness entrepreneur and exercise expert in Atlanta, Georgia. His home- based business start-up Boot Camp Builder has helped many people start their own profitable fitness camp.
