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Who Wants To Be A Marketing Genius? MILLIONAIRE SCOREBOARD $16,000 $1 MILLION $8,000 $4,000 $500,000 $2,000 $250,000 $1,000 $125,000 $500 $64,000 $300 $32,000 $200 Click the $ for questions $100 What term is used to describe the process of selling a product in the marketplace?

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Slide1 l.jpg

Who Wants To Be A

Marketing Genius?


Slide2 l.jpg

MILLIONAIRE SCOREBOARD

$16,000

$1 MILLION

$8,000

$4,000

$500,000

$2,000

$250,000

$1,000

$125,000

$500

$64,000

$300

$32,000

$200

Click the $ for questions

$100


What term is used to describe the process of selling a product in the marketplace l.jpg
What term is used to describe the process of selling a product in the marketplace?

  • A: Marketing

  • B: Exchange

  • C: Pricing

  • D: Utility

Click on the letter of the correct answer

$100 Question


Slide4 l.jpg

INCORRECT! product in the marketplace?

TRY AGAIN!


Score l.jpg

Correct! product in the marketplace?

SCORE

$100

Click on the money bag

to return to the scoreboard


Slide6 l.jpg
Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __

  • A:information utility.

  • B:possession utility.

  • C:form utility.

  • D:time utility.

Click on the letter of the correct answer

$200 Question


Slide7 l.jpg

INCORRECT! Mastercard because Ed wanted to increase his product’s __

TRY AGAIN!


Score8 l.jpg

Correct! Mastercard because Ed wanted to increase his product’s __

SCORE

$200

Click on the money bag

to return to the scoreboard


The owner of a miniature golf business provides her customers with a n l.jpg
The owner of a miniature golf business provides her customers with a(n) ___

  • A:good.

  • B:promotion.

  • C: service.

  • D:exchange.

Click on the letter of the correct answer

$300 Question


Slide10 l.jpg

INCORRECT! customers with a(n) ___

TRY AGAIN!


Score11 l.jpg

Correct! customers with a(n) ___

SCORE

$300

Click on the money bag

to return to the scoreboard


In order to get its product into the mind of its prospective customer what should a new company do l.jpg
In order to get its product into “the mind of its prospective customer,” what should a new company do?

  • A:Target different market segments

  • B:Play to the competition’s weaknesses.

  • C:Lead with its strength.

  • D:Look for underserved markets

Click on the letter of the correct answer

$500 Question


Slide13 l.jpg

INCORRECT! prospective customer,” what should a new company do?

TRY AGAIN!


Score14 l.jpg

Correct! prospective customer,” what should a new company do?

SCORE

$500

Click on the money bag

to return to the scoreboard


Changing old glass bottles into beautiful new sculptures is an example of utility l.jpg
Changing old glass bottles into beautiful new sculptures is an example of _____ utility.

  • A:place

  • B:form

  • C:time

  • D:possession

Click on the letter of the correct answer

$1,000 Question


Slide16 l.jpg

INCORRECT! an example of _____ utility.

TRY AGAIN!


Score17 l.jpg

Correct! an example of _____ utility.

SCORE

$1,000

Click on the money bag

to return to the scoreboard


Slide18 l.jpg

During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility.

  • A:time

  • B:place

  • C:possession

  • D:information

Click on the letter of the correct answer

$2,000 Question


Slide19 l.jpg

INCORRECT! stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility.

TRY AGAIN!


Score20 l.jpg

Correct! stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility.

SCORE

$2,000

Click on the money bag

to return to the scoreboard


Slide21 l.jpg

The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of _____ data.

  • A:demographic

  • B:psychographic

  • C:geographic

  • D:product benefits

Click on the letter of the correct answer

$4,000 Question


Slide22 l.jpg

INCORRECT! teachers, dancers, and other music lovers based on the company’s study of _____ data.

TRY AGAIN!


Score23 l.jpg

Correct! teachers, dancers, and other music lovers based on the company’s study of _____ data.

SCORE

$4,000

Click on the money bag

to return to the scoreboard


The three foundations of marketing are l.jpg
The three Foundations of teachers, dancers, and other music lovers based on the company’s study of _____ data.Marketing are:

  • A:Human Resources, Marketing & Business, and Economic

  • B:Human Resources, Marketing Information, and Economic

  • C:Human Renegades, Marketing, and Economy

  • D:Human Resources, Marketing Information, and Economy

Click on the letter of the correct answer

$8,000 Question


Slide25 l.jpg

INCORRECT! teachers, dancers, and other music lovers based on the company’s study of _____ data.

TRY AGAIN!


Score26 l.jpg

Correct! teachers, dancers, and other music lovers based on the company’s study of _____ data.

SCORE

$8,000

Click on the money bag

to return to the scoreboard


Slide27 l.jpg
Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants.

  • A:Exchange

  • B:Possession

  • C:Marketing

  • D:Utilities

Click on the letter of the correct answer

$16,000 Question


Slide28 l.jpg

INCORRECT! in order to satisfy customers’ needs and wants.

TRY AGAIN!


Score29 l.jpg

Correct! in order to satisfy customers’ needs and wants.

SCORE

$16,000

Click on the money bag

to return to the scoreboard


Added economic value l.jpg
Added economic value. in order to satisfy customers’ needs and wants.

  • A:Finance

  • B:Purchasing

  • C:Price

  • D:Utility

Click on the letter of the correct answer

$32,000 Question


Slide31 l.jpg

INCORRECT! in order to satisfy customers’ needs and wants.

TRY AGAIN!


Score32 l.jpg

Correct! in order to satisfy customers’ needs and wants.

SCORE

$32,000

Click on the money bag

to return to the scoreboard


Is using marketing approaches that encourage consumers to think about a product in a certain way l.jpg
___ is using marketing approaches that encourage consumers to think about a product in a certain way.

  • A:Positioning

  • B:Target marketing

  • C:Segmenting

  • D:Product planning

Click on the letter of the correct answer

$64,000 Question


Slide34 l.jpg

INCORRECT! to think about a product in a certain way.

TRY AGAIN!


Score35 l.jpg

Correct! to think about a product in a certain way.

SCORE

$64,000

Click on the money bag

to return to the scoreboard


Gathering and analyzing facts about products and consumers wants and needs l.jpg
Gathering and analyzing facts about products and consumers’wants and needs

  • A:Marketing

  • B:Product Planning

  • C: Marketing Management

  • D:Psychographics

Click on the letter of the correct answer

$125,000 Question


Slide37 l.jpg

INCORRECT! consumers’

TRY AGAIN!


Score38 l.jpg

Correct! consumers’

SCORE

$125,000

Click on the money bag

to return to the scoreboard


Slide39 l.jpg
Decisions about the payment options offered to customers are part of the pricing function of marketing.

  • A:

  • B:

  • C:True

  • D:False

Click on the letter of the correct answer

$250,000 Question


Slide40 l.jpg

INCORRECT! part of the pricing function of marketing.

TRY AGAIN!


Score41 l.jpg

Correct! part of the pricing function of marketing.

SCORE

Its part of the

Financingfunction

$250,000

Click on the money bag

to return to the scoreboard


Developing promoting and distributing products is known as what l.jpg
Developing, promoting and distributing products is known as what?

  • A:Promotion

  • B:Marketing

  • C:Marketing Management

  • D:Product Planning

Click on the letter of the correct answer

$500,000 Question


Slide43 l.jpg

INCORRECT! what?

TRY AGAIN!


Score44 l.jpg

Correct! what?

SCORE

$500,000

Click on the money bag

to return to the scoreboard


Slide45 l.jpg
The personal satisfaction a customer receives from using a good or service is defined as the product’s what?

  • A:Benefits

  • B:Psychographic

  • C:Value

  • D:Utility

Click on the letter of the correct answer

$1 Million Question


Slide46 l.jpg

INCORRECT! good or service is defined as the product’s what?

TRY AGAIN!


Score47 l.jpg

Correct! good or service is defined as the product’s what?

SCORE

$1 MILLION


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