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Who Wants To Be A Marketing Genius? MILLIONAIRE SCOREBOARD $16,000 $1 MILLION $8,000 $4,000 $500,000 $2,000 $250,000 $1,000 $125,000 $500 $64,000 $300 $32,000 $200 Click the $ for questions $100 What term is used to describe the process of selling a product in the marketplace?

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Who Wants To Be A Marketing Genius?

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Who Wants To Be A

Marketing Genius?


MILLIONAIRE SCOREBOARD

$16,000

$1 MILLION

$8,000

$4,000

$500,000

$2,000

$250,000

$1,000

$125,000

$500

$64,000

$300

$32,000

$200

Click the $ for questions

$100


What term is used to describe the process of selling a product in the marketplace?

  • A: Marketing

  • B: Exchange

  • C: Pricing

  • D: Utility

Click on the letter of the correct answer

$100 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$100

Click on the money bag

to return to the scoreboard


Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __

  • A:information utility.

  • B:possession utility.

  • C:form utility.

  • D:time utility.

Click on the letter of the correct answer

$200 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$200

Click on the money bag

to return to the scoreboard


The owner of a miniature golf business provides her customers with a(n) ___

  • A:good.

  • B:promotion.

  • C: service.

  • D:exchange.

Click on the letter of the correct answer

$300 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$300

Click on the money bag

to return to the scoreboard


In order to get its product into “the mind of its prospective customer,” what should a new company do?

  • A:Target different market segments

  • B:Play to the competition’s weaknesses.

  • C:Lead with its strength.

  • D:Look for underserved markets

Click on the letter of the correct answer

$500 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$500

Click on the money bag

to return to the scoreboard


Changing old glass bottles into beautiful new sculptures is an example of _____ utility.

  • A:place

  • B:form

  • C:time

  • D:possession

Click on the letter of the correct answer

$1,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$1,000

Click on the money bag

to return to the scoreboard


During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility.

  • A:time

  • B:place

  • C:possession

  • D:information

Click on the letter of the correct answer

$2,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$2,000

Click on the money bag

to return to the scoreboard


The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of _____ data.

  • A:demographic

  • B:psychographic

  • C:geographic

  • D:product benefits

Click on the letter of the correct answer

$4,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$4,000

Click on the money bag

to return to the scoreboard


The three Foundations ofMarketing are:

  • A:Human Resources, Marketing & Business, and Economic

  • B:Human Resources, Marketing Information, and Economic

  • C:Human Renegades, Marketing, and Economy

  • D:Human Resources, Marketing Information, and Economy

Click on the letter of the correct answer

$8,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$8,000

Click on the money bag

to return to the scoreboard


Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants.

  • A:Exchange

  • B:Possession

  • C:Marketing

  • D:Utilities

Click on the letter of the correct answer

$16,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$16,000

Click on the money bag

to return to the scoreboard


Added economic value.

  • A:Finance

  • B:Purchasing

  • C:Price

  • D:Utility

Click on the letter of the correct answer

$32,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$32,000

Click on the money bag

to return to the scoreboard


___ is using marketing approaches that encourage consumers to think about a product in a certain way.

  • A:Positioning

  • B:Target marketing

  • C:Segmenting

  • D:Product planning

Click on the letter of the correct answer

$64,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$64,000

Click on the money bag

to return to the scoreboard


Gathering and analyzing facts about products and consumers’wants and needs

  • A:Marketing

  • B:Product Planning

  • C: Marketing Management

  • D:Psychographics

Click on the letter of the correct answer

$125,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$125,000

Click on the money bag

to return to the scoreboard


Decisions about the payment options offered to customers are part of the pricing function of marketing.

  • A:

  • B:

  • C:True

  • D:False

Click on the letter of the correct answer

$250,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

Its part of the

Financingfunction

$250,000

Click on the money bag

to return to the scoreboard


Developing, promoting and distributing products is known as what?

  • A:Promotion

  • B:Marketing

  • C:Marketing Management

  • D:Product Planning

Click on the letter of the correct answer

$500,000 Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$500,000

Click on the money bag

to return to the scoreboard


The personal satisfaction a customer receives from using a good or service is defined as the product’s what?

  • A:Benefits

  • B:Psychographic

  • C:Value

  • D:Utility

Click on the letter of the correct answer

$1 Million Question


INCORRECT!

TRY AGAIN!


Correct!

SCORE

$1 MILLION


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