Who Wants To Be A Marketing Genius? - PowerPoint PPT Presentation

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Who Wants To Be A Marketing Genius? MILLIONAIRE SCOREBOARD $16,000 $1 MILLION $8,000 $4,000 $500,000 $2,000 $250,000 $1,000 $125,000 $500 $64,000 $300 $32,000 $200 Click the $ for questions $100 What term is used to describe the process of selling a product in the marketplace?

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Who Wants To Be A Marketing Genius?

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Slide1 l.jpg

Who Wants To Be A

Marketing Genius?


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MILLIONAIRE SCOREBOARD

$16,000

$1 MILLION

$8,000

$4,000

$500,000

$2,000

$250,000

$1,000

$125,000

$500

$64,000

$300

$32,000

$200

Click the $ for questions

$100


What term is used to describe the process of selling a product in the marketplace l.jpg

What term is used to describe the process of selling a product in the marketplace?

  • A: Marketing

  • B: Exchange

  • C: Pricing

  • D: Utility

Click on the letter of the correct answer

$100 Question


Slide4 l.jpg

INCORRECT!

TRY AGAIN!


Score l.jpg

Correct!

SCORE

$100

Click on the money bag

to return to the scoreboard


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Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __

  • A:information utility.

  • B:possession utility.

  • C:form utility.

  • D:time utility.

Click on the letter of the correct answer

$200 Question


Slide7 l.jpg

INCORRECT!

TRY AGAIN!


Score8 l.jpg

Correct!

SCORE

$200

Click on the money bag

to return to the scoreboard


The owner of a miniature golf business provides her customers with a n l.jpg

The owner of a miniature golf business provides her customers with a(n) ___

  • A:good.

  • B:promotion.

  • C: service.

  • D:exchange.

Click on the letter of the correct answer

$300 Question


Slide10 l.jpg

INCORRECT!

TRY AGAIN!


Score11 l.jpg

Correct!

SCORE

$300

Click on the money bag

to return to the scoreboard


In order to get its product into the mind of its prospective customer what should a new company do l.jpg

In order to get its product into “the mind of its prospective customer,” what should a new company do?

  • A:Target different market segments

  • B:Play to the competition’s weaknesses.

  • C:Lead with its strength.

  • D:Look for underserved markets

Click on the letter of the correct answer

$500 Question


Slide13 l.jpg

INCORRECT!

TRY AGAIN!


Score14 l.jpg

Correct!

SCORE

$500

Click on the money bag

to return to the scoreboard


Changing old glass bottles into beautiful new sculptures is an example of utility l.jpg

Changing old glass bottles into beautiful new sculptures is an example of _____ utility.

  • A:place

  • B:form

  • C:time

  • D:possession

Click on the letter of the correct answer

$1,000 Question


Slide16 l.jpg

INCORRECT!

TRY AGAIN!


Score17 l.jpg

Correct!

SCORE

$1,000

Click on the money bag

to return to the scoreboard


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During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility.

  • A:time

  • B:place

  • C:possession

  • D:information

Click on the letter of the correct answer

$2,000 Question


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INCORRECT!

TRY AGAIN!


Score20 l.jpg

Correct!

SCORE

$2,000

Click on the money bag

to return to the scoreboard


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The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of _____ data.

  • A:demographic

  • B:psychographic

  • C:geographic

  • D:product benefits

Click on the letter of the correct answer

$4,000 Question


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INCORRECT!

TRY AGAIN!


Score23 l.jpg

Correct!

SCORE

$4,000

Click on the money bag

to return to the scoreboard


The three foundations of marketing are l.jpg

The three Foundations ofMarketing are:

  • A:Human Resources, Marketing & Business, and Economic

  • B:Human Resources, Marketing Information, and Economic

  • C:Human Renegades, Marketing, and Economy

  • D:Human Resources, Marketing Information, and Economy

Click on the letter of the correct answer

$8,000 Question


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INCORRECT!

TRY AGAIN!


Score26 l.jpg

Correct!

SCORE

$8,000

Click on the money bag

to return to the scoreboard


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Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants.

  • A:Exchange

  • B:Possession

  • C:Marketing

  • D:Utilities

Click on the letter of the correct answer

$16,000 Question


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INCORRECT!

TRY AGAIN!


Score29 l.jpg

Correct!

SCORE

$16,000

Click on the money bag

to return to the scoreboard


Added economic value l.jpg

Added economic value.

  • A:Finance

  • B:Purchasing

  • C:Price

  • D:Utility

Click on the letter of the correct answer

$32,000 Question


Slide31 l.jpg

INCORRECT!

TRY AGAIN!


Score32 l.jpg

Correct!

SCORE

$32,000

Click on the money bag

to return to the scoreboard


Is using marketing approaches that encourage consumers to think about a product in a certain way l.jpg

___ is using marketing approaches that encourage consumers to think about a product in a certain way.

  • A:Positioning

  • B:Target marketing

  • C:Segmenting

  • D:Product planning

Click on the letter of the correct answer

$64,000 Question


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INCORRECT!

TRY AGAIN!


Score35 l.jpg

Correct!

SCORE

$64,000

Click on the money bag

to return to the scoreboard


Gathering and analyzing facts about products and consumers wants and needs l.jpg

Gathering and analyzing facts about products and consumers’wants and needs

  • A:Marketing

  • B:Product Planning

  • C: Marketing Management

  • D:Psychographics

Click on the letter of the correct answer

$125,000 Question


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INCORRECT!

TRY AGAIN!


Score38 l.jpg

Correct!

SCORE

$125,000

Click on the money bag

to return to the scoreboard


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Decisions about the payment options offered to customers are part of the pricing function of marketing.

  • A:

  • B:

  • C:True

  • D:False

Click on the letter of the correct answer

$250,000 Question


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INCORRECT!

TRY AGAIN!


Score41 l.jpg

Correct!

SCORE

Its part of the

Financingfunction

$250,000

Click on the money bag

to return to the scoreboard


Developing promoting and distributing products is known as what l.jpg

Developing, promoting and distributing products is known as what?

  • A:Promotion

  • B:Marketing

  • C:Marketing Management

  • D:Product Planning

Click on the letter of the correct answer

$500,000 Question


Slide43 l.jpg

INCORRECT!

TRY AGAIN!


Score44 l.jpg

Correct!

SCORE

$500,000

Click on the money bag

to return to the scoreboard


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The personal satisfaction a customer receives from using a good or service is defined as the product’s what?

  • A:Benefits

  • B:Psychographic

  • C:Value

  • D:Utility

Click on the letter of the correct answer

$1 Million Question


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INCORRECT!

TRY AGAIN!


Score47 l.jpg

Correct!

SCORE

$1 MILLION


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