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Search Marketing Experience Info Edge India Ltd. S ome E xperiences A nd R esults that C reated H appiness. S cope . E xposure . R OI. C reativity. H uman. A nd the Internet . Scope. Potential 2 years ago……. Willing to try but not too optimistic

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Search Marketing Experience

Info Edge India Ltd


S ome e xperiences a nd r esults that c reated h appiness
Some Experiences And Resultsthat Created Happiness

Scope

Exposure

ROI

Creativity

Human

And the Internet


Scope
Scope

Potential

  • 2 years ago……. Willing to try but not too optimistic

  • Continues to surprise us till today

  • The ever increasing scope of search…..


Exposure
Exposure

  • Exposure and the right kind of exposure

    Long Tail

  • Keywords

  • Content Network


ROI

  • End to End Measurement.

  • Setting Benchmarks.


Creativity
Creativity

Ad Copy

Landing Page

3 Cs of Creativity

Content

Connect

Customize


Ad copy customization
AD Copy Customization

Customization


Human
Human

Search Marketers

Point of Synergy

Searchers

Businesses


Our mantra for search
Our Mantra for Search

  • Experiment – Be the first mover

  • Scale vertically before you scale horizontally

  • Mix of Organic and Paid

  • Variety of creatives

  • Connect through out the cycle

  • Customize

  • Targeted Advertising

  • Facilitate conversion

  • Monitor end to end

  • Keep building


Roadmap ahead
Roadmap Ahead

  • Social Search Engines.

  • Local language content and search engines

  • Moving beyond the PC


Thank you

Your Questions?


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