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MID Work. Functionality . Used as a secondary device to compliment a laptop/notebook rather then a replacement device Primarily used for easy note taking and quick web surfing. Features. Clamshell devices appear to be the most popular style with consumers

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Functionality
Functionality

  • Used as a secondary device to compliment a laptop/notebook rather then a replacement device

    • Primarily used for easy note taking and quick web surfing


Features
Features

  • Clamshell devices appear to be the most popular style with consumers

  • The 3 biggest divide between consumers is

    • Size

    • Keyboard

    • OS


Size screen
Size - Screen

  • Many of the devices’ screens are between 5” and 7”

    • But some consumers have a problem with the small screen size and are opting instead for larger ones

    • The small screen also dictates the size/type of keyboard


Keyboard
Keyboard

  • Debate between full QWERTY keyboard or one integrated into a touch screen

    • Depends on personal preference

      • Though many like the full keyboard because it is familiar


Operating system
Operating System

  • Not clear which OS consumers prefer

    • Microsoft appears to be more popular as it is familiar

    • Yet there are some devices with other OS such Linux and one device appears to have google’s Android


Mid sales
MID Sales

  • Intel and VIA estimated total sales of MIDs to be between 150,000 to 200,000 units.

    • Estimates place the sales of MIDs so far at around 30,000 units instead

    • On the other hand Netbooks have sold an estimated 22 million units

      • With 2007 sales of 700,000 units


MID

  • Many factors for why MIDs are not selling like Intel hoped/believed they would

    • Not enough publicity/advertisement for them

      • Only electronic enthusiast really know about them

    • Short battery life

      • Not enough capacity to be truly mobile

    • Size

      • Either not pocketable or the screen size to small


Market
Market

  • So far there is only a small market for MID

  • Sell better when

    • Technologies improves

      • Better battery life

      • Internet connection

    • Price decreases

      • Average price is too high, around $500 (with many devices $1000)

      • Need to be priced similar to netbooks or lower, around $150 – 250

    • Find the best/most versatile form

      • ie touchscreen, with full keyboard in a clamshell


Smartbooks
Smartbooks

  • Smartbooks are supposed to appear in Q4 2009

    • Supposed to resemble a large smartphone without the phone capabilities

      • Designed to be “always on” (like a smartphone)

      • ARM-based platform

      • Runs with Linux (rather than Microsoft) OS

  • Like a less fancier Netbook


Important note
Important Note

  • Manufactures have an issue with Netbooks / UMPC

    • They have concerns over perceived smaller margins

    • Lower margins then Notebooks

      • Which margins are already very small


Popular devices
Popular Devices

  • Most popular MID brand is the Archos (in the US)

    • Overseas the Viliv s5 has sold the highest amount of units

      • 1000 of the first devices were sold out in 15 mins

      • Compare this to the UMID mbook which only sold 70 out of 500 units in the first week

  • Archos is more of a small tablet pc or a media player – best battery life (around 4.5 hrs)


Netbooks
Netbooks

  • Acer EEE mpc

    • Best selling ultra-portable device

      • 2008 sales

        • Q3 1.7 million units

        • Q4 1.8 million units

    • Offered in three sizes 7”, 9” and 10”

      • Asus stated that they will focus more on the larger 10” screen because it liked better by consumers


Other devices
Other Devices

  • Other devices to consider are MP3 players, Media players and eBook Readers

    • eBook Readers have a fast growing market

      • Unit sales have doubled since 2008, and are expected to double for 2009 and 2010.

    • But PND sales have (from estimates) stagnated

      • Many more GPS systems are becoming integrated in vehicles instead of portable ones.


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