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MID Work. Functionality . Used as a secondary device to compliment a laptop/notebook rather then a replacement device Primarily used for easy note taking and quick web surfing. Features. Clamshell devices appear to be the most popular style with consumers

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Presentation Transcript
functionality
Functionality
  • Used as a secondary device to compliment a laptop/notebook rather then a replacement device
    • Primarily used for easy note taking and quick web surfing
features
Features
  • Clamshell devices appear to be the most popular style with consumers
  • The 3 biggest divide between consumers is
    • Size
    • Keyboard
    • OS
size screen
Size - Screen
  • Many of the devices’ screens are between 5” and 7”
    • But some consumers have a problem with the small screen size and are opting instead for larger ones
    • The small screen also dictates the size/type of keyboard
keyboard
Keyboard
  • Debate between full QWERTY keyboard or one integrated into a touch screen
    • Depends on personal preference
      • Though many like the full keyboard because it is familiar
operating system
Operating System
  • Not clear which OS consumers prefer
    • Microsoft appears to be more popular as it is familiar
    • Yet there are some devices with other OS such Linux and one device appears to have google’s Android
mid sales
MID Sales
  • Intel and VIA estimated total sales of MIDs to be between 150,000 to 200,000 units.
    • Estimates place the sales of MIDs so far at around 30,000 units instead
    • On the other hand Netbooks have sold an estimated 22 million units
      • With 2007 sales of 700,000 units
slide8
MID
  • Many factors for why MIDs are not selling like Intel hoped/believed they would
    • Not enough publicity/advertisement for them
      • Only electronic enthusiast really know about them
    • Short battery life
      • Not enough capacity to be truly mobile
    • Size
      • Either not pocketable or the screen size to small
market
Market
  • So far there is only a small market for MID
  • Sell better when
    • Technologies improves
      • Better battery life
      • Internet connection
    • Price decreases
      • Average price is too high, around $500 (with many devices $1000)
      • Need to be priced similar to netbooks or lower, around $150 – 250
    • Find the best/most versatile form
      • ie touchscreen, with full keyboard in a clamshell
smartbooks
Smartbooks
  • Smartbooks are supposed to appear in Q4 2009
    • Supposed to resemble a large smartphone without the phone capabilities
      • Designed to be “always on” (like a smartphone)
      • ARM-based platform
      • Runs with Linux (rather than Microsoft) OS
  • Like a less fancier Netbook
important note
Important Note
  • Manufactures have an issue with Netbooks / UMPC
    • They have concerns over perceived smaller margins
    • Lower margins then Notebooks
      • Which margins are already very small
popular devices
Popular Devices
  • Most popular MID brand is the Archos (in the US)
    • Overseas the Viliv s5 has sold the highest amount of units
      • 1000 of the first devices were sold out in 15 mins
      • Compare this to the UMID mbook which only sold 70 out of 500 units in the first week
  • Archos is more of a small tablet pc or a media player – best battery life (around 4.5 hrs)
netbooks
Netbooks
  • Acer EEE mpc
    • Best selling ultra-portable device
      • 2008 sales
        • Q3 1.7 million units
        • Q4 1.8 million units
    • Offered in three sizes 7”, 9” and 10”
      • Asus stated that they will focus more on the larger 10” screen because it liked better by consumers
other devices
Other Devices
  • Other devices to consider are MP3 players, Media players and eBook Readers
    • eBook Readers have a fast growing market
      • Unit sales have doubled since 2008, and are expected to double for 2009 and 2010.
    • But PND sales have (from estimates) stagnated
      • Many more GPS systems are becoming integrated in vehicles instead of portable ones.
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