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Marketing Money Making Machine Lauren Ortenzio Sophie Gorson Crescenzo Lepore Agenda Define and Describe Marketing. Discuss Courses Needed for a Marketing Major. Give insight to ‘real life’ situations. Describe current Marketing issues in the business world.

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Marketing

  • Money Making Machine

  • Lauren Ortenzio

  • Sophie Gorson

  • Crescenzo Lepore


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Agenda

  • Define and Describe Marketing.

  • Discuss Courses Needed for a Marketing Major.

  • Give insight to ‘real life’ situations.

  • Describe current Marketing issues in the business world.

  • Explain the role of Management information systems (MIS) in the Marketing field.

  • Outline entry level positions, advanced positions, and salary of a marketing major.

  • Give additional information on marketing.


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What is Marketing?

  • “A broad field with one primary focus: assessing and generating demand for a firm’s products or services.”

  • At Penn State students can choose to focus on business to business marketing or business to consumer marketing.


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Getting Schooled in Marketing

  • Courses Recommended: Consumer Behavior, Marketing Research, Global marketing, strategic marketing planning, sales management, retail management, business marketing, and advertising and promotion management

  • Other recommended courses include studying business law, economics, accounting, finance, mathematics, and statistics.

  • Penn State has its own set of requirements as well.

  • In addition to all these courses all students should complete a internship for at least two years.


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How Marketing Is Affected by MIS

  • Marketing uses MIS very often

  • It is used to help decide what to promote

  • MIS helps Marketers decide on product pricing

  • It also helps determine where to sell products


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Real Life Marketing

  • Highly competitive job ‘market’.

  • Marketing Majors deal with pricing goods, improving products, and promoting the companies services.

  • Long work weeks. According to a survey about two-thirds of marketing managers worked over forty hours a week.


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Real Life Marketing (cont.)

  • Current Issues and “Hot Topics”

    • Growing employment rate in scientific and computer industries

    • Decline in employment in manufacturing industries

    • Internet Advertising

    • An end to Television Advertising?

  • Business Problems and Decisions

    • Finding new ways to sell products and maximize profit

    • Decisions made based on judgment, data, and surveys


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Positions in Marketing

  • Marketing Majors have many job opportunities. Some entry level positions include:

    • Public Relations Specialist

    • Sales Representative

    • Investment Manager

    • Media Planner

    • Marketing Assistant


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Advanced Marketing Positions

  • Some advanced level positions include positions in the following:

    • Sales Managers

    • Marketing Managers or Director

    • Marketing research analysts

    • Advertising and Promotional Managers

    • Public Relations Managers

    • Advertising Sales Agents


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Common Places of Business

  • A marketing majors workplace can be in many places. Including, but not limited to:

    • Insurance Agencies

    • Publishing Companies

    • Colleges/Universities

    • Retail/Discount Sales

    • Hospitals

    • Banks or Financial Institutions

    • Radio or Television Stations

    • Advertising Agencies

    • Consumer Product Companies


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$$ Salaries $$

  • Average Annual Starting Salary for a marketing major is $33,873 .

  • The Average Marketing Manager makes $84,220.

  • Broken down into different types of companies that hire marketing managers:

    • Computer systems design and related services: $107,030

    • Management of companies and enterprises: $98,700

    • Insurance carriers: $86,810

    • Architectural, engineering, and related services: $83,610

    • Depository credit intermediation: $76,450

  • The Average Starting Salary for a graduate of Smeal is around $80,000


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Additional Information

  • What makes a good marketer?

    • Good communication skills

    • Good Vision

    • Good judgment

    • Strong work ethic

  • Some Famous Penn State Alumni in the Marketing World

    • Patricia A. Woertz

    • Adrian C. Ornik

    • Darrell Leonard

      Any Questions?


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Sources and Places to Find Additional Information

  • www.bls.gov/oco

  • www.smeal.psu.edu

  • www.warc.com

  • www.cas.la.psu.edu

  • www.udel.edu

  • www.aaaa.org

  • www.prsa.org

  • Our first year seminar book


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