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Roleplay Project e-Market Place mySAP Class : E- Commerce Professor : Lee,Jae kyu Term: 2001. 9~ 12 KGSM in KAIST HiFive (No.5) Cho Dae Hwan Jung Gwang Chae Yang Se Rim CONTENTS In dustry Analysis SAP and Commerce One Competitor : i2+ IBM+Ariba Comparison Recommendations

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Roleplay Project

e-Market PlacemySAP

  • Class : E- Commerce

  • Professor : Lee,Jae kyu

  • Term: 2001. 9~ 12

  • KGSM in KAIST

  • HiFive (No.5)

  • Cho Dae Hwan

  • Jung Gwang Chae

  • Yang Se Rim


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CONTENTS

  • Industry Analysis

  • SAP and Commerce One

  • Competitor : i2+ IBM+Ariba

  • Comparison

  • Recommendations


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Industry Analysis : Typology

  • Specialist vendors

    • Focus on e-marketplace solutions

    • also provide other related e-commerce solutions.

    • Ariba, Commerce One, Intelisys, Exterprise, Moai

  • ERP and CRM vendors

    • SAP (SAPMarkets + C1)

    • Oracle, Remedy

    • PeopleSoft(with C1), JD Edwards(withAriba,I2)

  • Best-of-breed business applications vendors

    • SCM(i2), Document management(Tramnit)

  • Infrastructure and service vendors

    • IBM Works with Ariba and i2


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Industry Analysis : Crisis

Revenue of marketplaces in Korea, 2000

  • Worldwide

    • Only 2~4% of marketplaces will

    • survive till 2003 worldwide.

    • - Forrester Research

    • About 10% of new marketplace was

    • closed or merged during 4months

    • - Deloitte Consulting

    • Repeated customer is less than

    • 10% of total participants

  • Korea

    • 44% of Total marketplaces was

    • no revenue in 2000

    • Only 19 company( 11%) has more

    • than 5 Bil won revenue.


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Industry Analysis : Future(Private MP)

  • Public marketplaces have difficulties.

    • Limit in collaboration in public market due to no trusts.

    • Limit in Saving transaction cost (5~10%)

      • difficult to do cooperative buying.

      • High cost to integrate each internal system rather than cost saving.

    • Less relationship

    • Need 3~5 year for collaboration services.

Source: SAPMarkets research


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SAP group

SAP mySAP

SAP SAPMarket

Commerce One

Solution : Market set


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SAP

  • Company

  • SAP is the world's third-largest independent software supplier overall

  • SAP employs over 27,800 people in more than 50 countries,

  • 29 Years in the Business of E-Business

  • 10 Million Users. 36,000 Installations. 1,000 Partners. 21 Industry Solutions.

  • History

  • 1972 SAP is founded

  • 1992 SAP R/3 solutions launched

  • 1996 SAP R/3 Release 3.1 is Internet-enabled

  • 1996 Company launches new solutions for CRM and SCM; SAP begins

  • developing industry- specific solutions

  • 1999 SAP delivers mySAP.com

  • 2000 SAP forms strategic alliance with Commerce One to create SAPMarkets,

  • 2001 SAP acquires Top Tier and forms SAP Portals


Mysap l.jpg

Industry Solutions

mySAP Enterprise Portals

mySAP Supply Chain Mgmt.

mySAP Customer Relationship Mgmt.

mySAP E-Procurement

mySAP Product Lifecycle Mgmt.

mySAP Business Intelligence

mySAP

  • Solutions

  • mySAP Financials

  • mySAP Human Resources

  • mySAP Mobile Business

  • mySAP Marketplace by SAPMarkets

  • mySAP Hosted Solutions

  • mySAP Technology


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SAP

  • Stock Price ; NYSE


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SAPMarkets

  • History

  • SAP AG spin-off

  • Headquarters in Palo Alto, California

  • Announced March 15, 2000

  • Opened for business in May, 2000

  • Employees: ~200 initially,

  • SAP to retain majority control of SAPMarkets

  • Solutions

  • SAPMarkets INTERNET SALES®

  • MarketSet TM 2.0 (joint solution with C1)

  • ENTERPRISE BUYER TM 2.0(joint solution with C1)


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SAPMarkets : Additional Materials

  • Overseas Outcomes

  • Japan e-Market 2001. 7. 5 :

    - Japan Unisys , Utility Market place

    - Machine and materials, MRO Goods

  • Shell

    - 2001. 6. 13

    - e-procurement

    - Trade-Ranger

  • Domestic Outcomes

  • SK Telecom

  • Now many SAP site is considering to implement Marketset solution

  • Possibility of co-working with Korean solutions

  • 1st Step : SAP try to integrate SAP ERP Solutions (2001~2002 first)

  • 2nd Step : SAP will expand integration with Korean other applications


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  • Software license fees — enterprise and ASP software licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

  • Global services — professional consulting, product maintenance, application hosting, and other related services

  • Transactions and subscriptions — fees from customers' e-marketplace activity

Commerce one(1/2)

Company Overview

  • Brief history

    • 1994 : DistriVision Lauched

    • 1997 : Commerce One Changed

    • 1999. 6 :IPO

    • 2000.6 : SAP AG investment $250M(23%)

  • Business Model

    • Software license fees - enterprise and ASP software licenses with SAP

    • Global services — consulting, maintenance, application hosting

    • Transactions and subscriptions —fee’s from e-marketplace activity

  • Financial data

    • Sales growth rates : 291% (5 years)

    • Revenue : $352M (2001.1~9)

    • $402M(2000)

    • Net loss : $ 344M (2000)

    • Employee : 3,766


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  • E-Marketplace Application licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

    • Enterprise Buyer - e-procurement

    • Auction - streamlining sourcing

    • Content Management Services

    • Financial Services -invoice to payment

  • Commerce one / SAPMarkets

    • MarketSet - Developed jointly with SAP

      the supply chain, from design through delivery

    • Enterprise Buyer -e-procurement

  • MarketSite

    • platform, builder, business services

    • Operating Environment : the heart of

      all Commerce One e-marketplace solutions.

Commerce one (2/2)

Marketsite Portal


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SAP Markets + Commerce One licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

  • Integrated Scale

    • SAP: Leader in e-biz applications

    • CommerceOne: Leader in e-biz marketplace technology

    • Have established 17 co-development teams

    • Joint Developers : Commerce One (1,800)+ SAP Markets (1,100 )

    • SAP AG. e-commerce sales and professional service (1,000)

    • Power 75 percent of the worldwide e-marketplaces.

  • Business Strategy

    • Joint engineering, marketing, sales, solution

    • One single, joint solution offering since September 2000

    • Smooth transition for existing SAPMarkets and CommerceOne

    • marketplace customers


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SAP Markets + Commerce One licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

  • Integrated Solution : Marketset

  • SAPMarket :

    • supply chain management

    • Internet sales

    • analytics and reporting

    • product lifecycle management

    • CRM will be included

  • Commerce One

    • Messaging

    • xCBL

    • content management

    • auctions.


Marketset component architecture l.jpg
MarketSet : Component Architecture licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

Buyer

Seller

MarketSet

On

-

Ramps

On

-

Ramps

MarketSet Builder

Browser

Browser

SAP Internet Sales /

Enterprise Buyer

MarketSet

Services Framework

SAP Customer

Desktop / Professional

Relationship Mgmt

SAP Materials

MarketSet

MarketSet

MarketSet

SAP Online Store /

Management /

Order

Dynamic

Procurement

SAP Sales &

Management

Pricing

SAP Financials /

Distribution /

SAP Document

SAP Financials /

Mgmt System

MarketSet

MarketSet

MarketSet

xCBL

SAP Document

xCBL

Life

-

Cycle

Supply Chain

Catalog

Mgmt System

Collaboration

Collaboration

SAP Advanced

Planner & Optimizer

SAP Advanced

MarketSet

MarketSet

(further to

Planner & Optimizer

Bulletin

Analytics

come….)

3rd Party

Board

Components

3rd Party

Oracle, PeopleSoft,

Components

i2, Ariba, etc.

Oracle, PeopleSoft,

MarketSet

MarketSet

MarketSet Platform

i2, Ariba, etc.

Connector

Connector

Marketplaces

Transport

Export/Import

Financial

Marketplaces

SAP, GTW,

Service

Service

Service

SAP, GTW,

dotcoms, etc.

Provider

Provider

Provider

dotcoms, etc.


Marketset infrastructure 1 3 l.jpg
MarketSet : Infrastructure(1/3) licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

MarketSet Builder

  • Front-facing marketplace experience:

    • User interface builder for HTML and mobile services

      • Based on Jetspeed rendering engine

      • HTML input as well as XML

      • Can show mySAP.com mini-apps

    • Personalization features

    • Community features and service

  • Help market makers create a community

    • Templates

    • System for user/policy management

    • Role-based and user-based personalization

    • Methods for trading partner registration & user login


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MarketSet : Infrastructure(2/3) licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

MarketSet Services Framework

  • Rapid integration of services

    • Pre-packaged components for seamless integration of bundled, premium and third-party services

    • Software tools, APIs, documentation, and methodologies for integrating services

    • Documented in Business Service Framework (BSF) Cookbook

  • Native support for xCBL

    • xCBL = XML Common Business Library -> http://www.xcbl.org/

    • Document framework for robust XML exchange


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MarketSet Platform licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

MarketSet : Infrastructure(3/3)

  • Security

    • Marketplace security

    • Secure document message routing

    • SAP Trust Center services integration

  • Connectivity

    • Establish xCBL communication points for trading partners

    • Integration of SAP applications via MarketConnect integration module in the SAP Business Connector

    • EDI gateway with integration to service provider GXS for EDI transaction services and supplier integration

    • RosettaNet gateway support

  • Management

    • Administration console

    • Marketplace management

    • Performance tuning


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MarketSet :EnterpriseBuyer Architecture licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

< Share data with suppliers via e-marketplace >

Status Overview

Contract

Planning

Demand

Source / Purchase

Receive

Invoice

Payment

Catalog

Inventory

Auction

Tender

Desktop and Professional

Professional


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IBM group licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

IBM WebSphere

Ariba

I2


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IBM WebSphere Commerce Suite licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.


Ibm ariba i2 l.jpg
IBM + Ariba + i2 licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

Ariba® Commerce Services Network (ACSN) ™

Ariba® Dynamic Trade™

supply chain management expertise

Ariba® Buyer™

Ariba® Sourcing™


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IBM WebSphere Commerce Suite licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

Strategic Alliance


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  • Software license fees — enterprise and ASP software licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

  • Global services — professional consulting, product maintenance, application hosting, and other related services

  • Transactions and subscriptions — fees from customers' e-marketplace activity

Ariba : Overview (1/3)

Company Overview

  • Brief history

    • Founded in September 1996, CA Development stage (1996.8. ~ 1997.3)

    • Began selling products, services in the U.S., Europe, Canada, Australia, Asia(1997.3)

    • Over 1,100 Employees world wide (2000.4)

    • Acquisition:

      • 1999. Trading Dynamics( B2B Internet trading),TRADEX Technologies( Net Markets)

  • Business Model

    • Software Licensing, Transaction Fees: Buying & Selling, Auction-Driven Commission

    • Advertising fees, Contents Subscription

    • United States, Latin America, Europe, Canada, Asia and Asia Pacific

  • Financial data

    • Revenue : $273.5M (2001.1~9)

    • $279M(2000)

    • Net loss : $ 317.1 million(2000)

    • Employee : 1,394(6/31,2001 700 Lay-off)


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Ariba licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.: Overview (2/3)

B2B Solution MAP

Ariba B2B Commerce Applications

Ariba Buyer

Ariba

Sourcing

Ariba

MarketPlace

Ariba

Dynamic Trade

Ariba Commerce Service Network

Logistics &Fulfillment

Transaction

Routing

Supplier & Content Services

FinancialServices

Sourcing &Liquidation


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Ariba licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.: Overview (3/3)

Ariba Marketplace Framework

Ariba Marketplace

Collaboration Extention

Ariba Dynamic Trade

Reverse

Auction

Bid/Ask

Negotiation

Logistics

Product

design

Supply chain

Planning

Fullfillment

Travel Authorization

Auction

Commerce Process FrameWork

Workflow

Catalog

Search

Requisition

Order

Ship &

Track

Billing

Administration & ManagementReporting &

Analysis

Payment

Marketplace Administration

Member

Management

Relationship

Management

Revenue

Models

Biling

Management

Catalog

Administration

Network Application Architecture

Application

Architecture

User Interface

Services

Transaction Routing


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i2 licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.: Overview

Company Overview

  • Brief history

    • Founded in 1988 by Sanjiv Sidhu IPO April 1996

    • Acquisition:

      • 2001.3. Rightworks Corporation - procurement across multiple enterprises

    • Over 1,000 global customers in a wide variety of industries

  • Business Area

    • Fulfillment / Finance: SCM & Exchanges

    • E-Business and Marketplace Solutions

  • Financial data

    • Revenue : $791.7M (2001.1~9)

    • 6% rise from 2000

    • Net loss : $ 7.16 billion(2001)

      • $ 1.02 billion(2000)


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Comparison licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.


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Ariba licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

BroadVision

IBM

Microsoft

i2

Clarus

Compaq

SAP

Webmethods

CommerceOne

iPlanet

EDS

J.D.

Edwards

SUN

Business Applications

B2B Software

Integrator

Alliances


Comparison l.jpg
Comparison licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

Morgan Stanley 2000


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Comparison between Solution Providers licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.


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SAP Group: SWOT Analysis licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

External Environment

Internal Environment

  • Strongly Integrated Partners(Equity)

  • Flexible Interface within Solutions

  • Higher Sales Possibility ( SAP sites)

  • Open to all (x-CBL)

  • Content Management in Catalog

  • Restructuring in Providers

  • Additional Business Opportunity

  • ( Entry in Middleware Market : SAP)

  • Major Trend to XML

O

S

T

W

  • SAP oriented Images

  • (Negative at Other ERP customer)

  • On going Integrated solution(CRM)

  • Confused at 2 Companies (SAP or C1)

  • Economic Depression

  • Security in data Transaction

  • Perfect Competition Market

  • (Too many e-commerce Solution)


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Recommendations licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.


Sap group recommendations 1 2 l.jpg
SAP Group: Recommendations(1/2) licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

  • Using Market Opportunities

    • More aggressive M & A with Industry leading s/w vendors

    • Strategic Alliance with H/W DB vendors (HP, Sun, SQL*Server)

    • Enforce functions of M-Commerce and T-Commerce

    • Diversify Middleware Solutionin integrating with ERP

  • Maximizing Strength

    • Long-term Lock-in Strategy

    • Transaction Analysis Service (Data Warehousing)

    • Time to Market Strategy responded speedily on Customer Needs

    • Making Industry Standardization (E-Commerce)

    • Share Intellectual Property than just co-developing

    • Cross-Training and Support


Sap group recommendations l.jpg
SAP Group: Recommendations licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

  • Overcome the Threats

    • Limited Liability Contracts with Customers in servicing Marketplace

    • Managing Priority to current Customers Salesfor Keeping Relationship ,

    • Because Making New customers is more difficult in depression

  • Replenish the Weakness

    • As soon as possible, Full function Solution including CRM

    • Integrated Single Business Channel for Marketing Co-products

    • Versioning Price(SME: light price, Replace Market: Low Margin Price)

  • More focusing on Private MARKETPLACE

    • Value Proposition for Customer Oriented Marketplace

    • Strength in Securities and Privacy

    • Easiness in Integration and Relationship


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  • Software license fees — enterprise and ASP software licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.

  • Global services — professional consulting, product maintenance, application hosting, and other related services

  • Transactions and subscriptions — fees from customers' e-marketplace activity

Implications for Korean Marketplace

  • Overcome or Adapt to the Business culture

    • Chaebol companies

      • Difficult to consolidate inter-chaebol companies (competition, secret)

      • Implementation individually MP according to each Chaebol

    • SME

      • Weak infrastructure on ERP system (lack of investment)

      • Group by each industry and Make a Industrial Marketplace

    • Transaction transparency

      • Reason : Black Market mechanism

      • Solution : TAX reduction policy on MP business transactions

        Automatic business transaction monitoring system

  • Solution for Korean Marketplace

    • Develop own solution to solve Korean industries’ problem by bench-

    • marking the solutions(CommerOne,Ariba)

    • Government Support for Software industries


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THANK YOU ! licenses, allowing customers maximum flexibility to run Commerce One solutions on their own, or to have them hosted. We also share license revenues on our jointly developed products with SAP.


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