Good To Great Chapter 5. The Hedgehog Concept. Are you a hedgehog or a fox?. “The hedgehog and the Fox” by Isaiah Berlin. Divided people into two groups. Foxes: pursue many ends at the same time and see the world in all its complexity.”
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The Hedgehog Concept
Sticking to what you’re “good” at will never allow you to become Great
The good to great companies frequently produced spectacular returns in very unspectacular industries.