From the parcels delimitation to the wine marketing an integrated organization
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From the parcels delimitation to the wine marketing: an integrated organization Avril 2009 Champagne-France A precise area A unique soil and an ancestral know-how

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From the parcels delimitation to the wine marketing an integrated organization l.jpg

From the parcels delimitation to the wine marketing:an integrated organization

Avril 2009




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A unique soil and an ancestral know-how

Champagne, the combination of a unique, strictly defined territory and traditional production conditions, which are of the world’s most rigorous ones


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What is Champagne ?

A sparkling wine, produced in the region of Champagne, France, on the basis of strict methods that are prescribed by the French law and Community Regulations

  • One of the world’s most prestigious wines

  • A wine that is in conformity with very strict rules

  • An economical asset for the region of Champagne-Ardennes

  • A name, symbol of luxury and festivity, which is often the subject of misappropriation…


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CHAMPAGNE

CHAMPAGNE

The production methods (1)

The product has to comply with the horizontal regulationChampagne is a sparkling wine which must comply with the European regulations regarding sparkling wines

Horizontal regulations


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CHAMPAGNE

CHAMPAGNE

CHAMPAGNE

The production methods (2)

Additional regulationsapply for GI products Traditional and local production rules Definition of the rules by producers’ organizations Control by administrations and interprofessionalorganizations

Additional regulations

Horizontal regulations


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A considerable economic position

France is the first-ranked country for the production of sparkling wines and its Champagne represents 95% of this production

322,4 million bottles sold in 2008

A turnover of 4,3 billion euros in 2008

More than 15 000 winegrowers and 300 Champagne houses, generating around 30 000 direct jobs


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The restricted area

A shared mission

Administration (specific body, fraud administration and customs) definition and control the respect of the restricted area

Interprofessional organization Proposition to extend/restrict the aforesaid region Internal controls


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Champagne

Decree

Creation of the C.N.A.O.

Law on

Appellations of Origin

Champagne’sRevolution

Anti-fraudlaw

Phylloxera

The history of the Interprofessional organisation

Since the 1900’s, producers are increasing the quality requirements for the production of Champagne and decide to create two kind of professional organizations: the UMC (Union of the Champagne Houses) and the SGV (trade union of growers).

Since the 30’s, wines are tested before being allowed to be labeled as Champagne.During the second world war, the German occupation encourages the coordinated action between the Champagne houses and growers and finally the CICV was founded in 1941

Since the 90’s, a follow-up of the quality is organizes in the market, including analysis and tasting of the wines.

1898

1911

1919

1936

1905

1935




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COMMISSAIRE du GOUVERNEMENT

COMMISSION PERMANENTE

PresidentPresident

of the Houses of the winegrowers

Union

des Maisons

de Champagne

Syndicat

Général des

Vignerons de

la Champagne

EXECUTIVE COMMITTE 6 winemerchants +

6 winegrowers

  • SPEZIALIZED COMMISSIONS

  • Commission Technique

  • Commission Communication & Appellation Champagne

  • Commission d’Equipement du Vignoble

  • Commission du Suivi Aval de la Qualité

  • Commission Champagne, Santé et Société

CIVC Units

  • Economic missions

  • Vineyard and harvest

  • Market organization

  • Export

  • Economic research institute

  • Operation

  • Human resources

  • Accounting

  • Maintenance

  • Information systems

  • Technical missions

  • Viticulture

  • Œnology

  • Environment

  • Sustainable development

  • Communication missions

  • Information

  • Reception of delegations

  • Champagne desks

  • Protection of the AOC

Interprofessionnal organization


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What is the CIVC ?

The “Comité interprofessionnel du vin de Champagne”was founded by an Act of 12 April 1941 in view of safeguarding the harmonic development of the trade .

An organism charged with a mission of public interest and which carries out four main missions :

1) Maintain a balanced relationship between the two professions & organise the market management

2) Control the quality of the products and improve it

3) Promote and protect the appellation of origin"Champagne"

4) Promote a sustainable development and respect for the environment


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The houses of Champagne

  • 300 houses de Champagne exploiting around 10% of the vineyard et stocking up with grapes for the rest to the winegrowers

  • They realize 66% of expeditions of Champagne and more than 86% of export


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The winegrowers

  • Exploiting 90% of the vineyard.

  • Family farm with an average area of 2 hectares.

  • 20 000 harvest informants, of which 15 000 are farmers

  • 5 000 winegrowers market Champagne

  • 140 coopératives gather more than the half of harvest informants and more than the half of the vineyard’s area



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Market management

Ensure a sustainable Champagne economy, through knowledge of the market and market regulation

Determining the conditions of production in coordination with the producers, traders and administrations

Collecting all the data on the production and sales

Know the actors;

Know the production;

Know the transactions;

Know the sales;

Know the stocks


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The knowledge of the market

4 missions

Economic research institute

Vineyard and harvest

TM registration

Export


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The stocks control

Millions bottles




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Qualityimprovement

The elder mission of the interprofessional organisation, since Phylloxera destroyed most of the vineyard

R&D at every stage of the production process

- 50 people staff

- More than 120 R&D programs

- From the vine to the cork…

Control of the quality

- Control the respect of the production process (f.e. : pressing centers)

- Follow-up of the quality

- Anti-counterfeiting tool, etc.




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Authorized grapes in Champagne

Chardonnay : 28%

Pinot noir : 39%

Pinot meunier : 33%


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The production methods

The importance of the pressing in ChampagneA specific pressing process in specific pressing centersThe pressing process is regulated by administration, on the basis of traditional know-howCIVC is approving each pressing center

The administration is controlling the pressing processCIVC is continuously experimenting new pressing processes, which would ensure the quality and typicity of Champagne wines


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The production methods

Many other criteria

Grape varieties,

Density of the vines in the vineyard

Specific cutting of the vine

Second fermentation in bottles,minimum ageing conditions

Specific regulations for vintage wines

Specific labeling provisions


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The quality standards

Since the 1900’s, producers are increasing the quality requirements for the production of Champagne

Since the 30’s, wines are tested before being allowed to be labeled as Champagne

Since the 90’s, a follow-up of the quality is organized in the market, including analysis and tasting of the wines



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The quality standards

An adapted control system

- adapted to the type of product and its specificities

- adapted to the specific market of the products

- adapted to the notoriety of the product and the risk of misuse.


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Thank you for your attention

COMITÉ INTERPROFESSIONNEL

DU VIN DE CHAMPAGNE

5, rue Henri-Martin, Boîte Postale 135

51204 Épernay Cedex

France

www.champagne.fr


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