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Critiquing Websites: First Impressions critique guideline First Impressions Long Term Relationships Concept [ 構想 造意 觀念 ] Themes + Experience + Composition = Concept visual themes Metaphors, references to things or stories that people are already familiar with

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Critiquing Websites:

First Impressions


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critique guideline

First Impressions

Long Term Relationships


Concept l.jpg

Concept[構想 造意 觀念]

Themes + Experience + Composition = Concept


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visual themes

Metaphors, references to things or stories that people are already familiar with


Ringling school of art and design l.jpg

Ringling School of Art and Design

Example of strong concept:

http://www.rsad.edu


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Art Center - The Art School

Example of weak concept:

http://artschool.hkac.org.hk/www/eng/index.php


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The New York Times

http://www.nytimes.com


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sexy vs trashy


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J. Walter Thompson

http://www.jwt.com/


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Avoid metaphors that are too literal (言筌 , 直譯 )


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strong composition

Mental maps that are easy to grasp


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Think of the design as a city


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Are there good devices for organization on the site?


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San Francisco Museum of Modern Art

http://www.sfmoma.org


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Hong Kong Heritage Museum

http://www.heritagemuseum.gov.hk

Example of the bad:


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strong experience

like being in a movie, immersing in a story


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The Design Museum

http://www.designmuseum.org.uk


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a typical intranet experience

http://www.cityu.edu.hk


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