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Critiquing Websites: First Impressions critique guideline First Impressions Long Term Relationships Concept [ 構想 造意 觀念 ] Themes + Experience + Composition = Concept visual themes Metaphors, references to things or stories that people are already familiar with

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Critiquing Websites:

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Critiquing Websites:

First Impressions


critique guideline

First Impressions

Long Term Relationships


Concept[構想 造意 觀念]

Themes + Experience + Composition = Concept


visual themes

Metaphors, references to things or stories that people are already familiar with


Ringling School of Art and Design

Example of strong concept:

http://www.rsad.edu


Art Center - The Art School

Example of weak concept:

http://artschool.hkac.org.hk/www/eng/index.php


The New York Times

http://www.nytimes.com


sexy vs trashy


J. Walter Thompson

http://www.jwt.com/


Avoid metaphors that are too literal (言筌 , 直譯 )


strong composition

Mental maps that are easy to grasp


Think of the design as a city


Are there good devices for organization on the site?


San Francisco Museum of Modern Art

http://www.sfmoma.org


Hong Kong Heritage Museum

http://www.heritagemuseum.gov.hk

Example of the bad:


strong experience

like being in a movie, immersing in a story


The Design Museum

http://www.designmuseum.org.uk


a typical intranet experience

http://www.cityu.edu.hk


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