Critiquing Websites: First Impressions critique guideline First Impressions Long Term Relationships Concept [ 構想 造意 觀念 ] Themes + Experience + Composition = Concept visual themes Metaphors, references to things or stories that people are already familiar with
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Long Term Relationships
Themes + Experience + Composition = Concept
Metaphors, references to things or stories that people are already familiar with
Example of strong concept:
Example of weak concept:
Avoid metaphors that are too literal (言筌 , 直譯 )
Mental maps that are easy to grasp
Think of the design as a city
Are there good devices for organization on the site?
Example of the bad:
like being in a movie, immersing in a story