DIGITAL MARKETING INTRODUCTION

1. Digital Marketing(Organic & Paid) Proposal

2. Presentation Outline § Objectives § What Golden Unicon propose? § What is Golden Unicon into? § Importance of Digital Marketing § Organic Marketing § Social Media Marketing § Google AdWords § Facebook / Instagram Paid Campaign § Cost Breakup § What’s in it for the client? All Rights Reserved @ GOLDEN UNICON

3. Objectives § Promote “Clients Website” online. § Conduct branding & marketing activities for Clients’ product or services. § Reach out to the target audience. § Digital Review and Strategy. § Generate leads from target regions. All Rights Reserved @ GOLDEN UNICON

4. What Golden Unicon propose? § Organic Marketing § Google Paid Marketing(Display Ads, Text Ads & Remarketing) § FB / Instagram Paid Marketing § International Marketing ( Optional ) § Ideation to increase the leads of the existing and potential customers. All Rights Reserved @ GOLDEN UNICON

5. What is Golden Unicon into? § Golden Unicon is a complete provider of the solutions you need to not only launch your business on the Internet, but to grow and maintain a distinctive and highly visible on-line presence. All Rights Reserved @ GOLDEN UNICON

6. Importance of Digital Marketing § As per the study your website is the most effective digital marketing channel § Your website is the main gateway to your brand. § Start with an attractive website as the first step to market your business. § A great looking website is a good start and a perfect websites can get better results without social media, search marketing or advertising. All Rights Reserved @ GOLDEN UNICON

7. Organic Marketing § Our main objective is to bring your businesses on Google SERP for search terms relevant to your business and thus generating quality leads. § Organic promotion is one of the most cost effective and efficient way of advertisement on search engines. § The results are long term as compared to any other available source and important thing is that it has global reach. § In short, organic promotion helps to acquire more clients / more customers, and make more business. Increase Keyword Ranking Increase Backlinks Increase Site Rank Increase Page Rank Increase Visits All Rights Reserved @ GOLDEN UNICON

8. Organic Marketing - Activities Off Page Optimization • Link Building activities by one way linking • Directory Submission • Social Bookmarking • Social Networking • Analysis & Reporting Content Marketing • Article submission • Press release submission • Blogging • Q&A • Documents Submissions • PDF Submissions • Info graphics Submission • PPT Submission • Videos Submission & Promotions All Rights Reserved @ GOLDEN UNICON

9. Social Media Marketing § Conversion rate is higher in all social media channels. § Using social media for marketing enable business to reach to more customers. § Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. § If implemented correctly, marketing with social media can bring remarkable success to your business. All Rights Reserved @ GOLDEN UNICON

10. Google Adwords § Google Paid Ad: Get your ad on Google today § Attract more customers | Reach the right people at the right time | Advertise locally. § Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. § NOTE: We will run text ads, display ads and Google remarketing. All Rights Reserved @ GOLDEN UNICON

11. Facebook / Instagram Paid Campaign § Google Paid Ad: Get your ad on Google today § Attract more customers | Reach the right people at the right time | Advertise locally. § Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. § NOTE: We will run text ads, display ads and Google remarketing. Targeted Paid Campaign: FB / Instagram Paid Ad: Easy & Effective With Facebook Adverts, you choose the type of people you want to reach and we deliver your adverts to them. This makes your adverts more relevant for the people who see them, and brings you real results. Raise Brand Awareness All Rights Reserved @ GOLDEN UNICON

12. Digital & Social Engagement Campaign Month 1 Month 2 Month 3 Completely analyse the business goals and the scope. Analyse the site On page. Make website search engine friendly. Link activities like classifieds, Social Bookmarking, Directory submission etc. that will rank to higher position Finding out the Traffic keyword for which the site is ranking and boosting the keyword through Paid Campaign on specific location and Specific audience. SEO Taking over the accounts - Instagram, Pinterest. In Facebook and twitter engaging groups that are created in specific Industry and engaging in postings related services. Posting Information's on Products to engage people in the activity. and posting in group linking with customers profile. Tracking important influencers of the products and creating post accordingly and Boosting Post SMM Analyse which products / services customer are using the most and creating content on the products / services and writing quality content, or posting an informative video and posting it in website by creating a blog section. Categorising contents based on products & Service. Tracking the category traffic and distributing relevant traffic to other segments and acquire the users interest in other products and services Content Marketing All Rights Reserved @ GOLDEN UNICON

13. PRE MONTH 1 • Checking & Creating All social Media Accounts / Pages • Creating Pages in All Social Media • Adding Site Meta Tags • Fixing Missing Links • Adding Keywords • Image optimization All Rights Reserved @ GOLDEN UNICON

14. PAID Marketing SCOPE of WORK : PPC • Website analysis • Website analysis is very useful before starting any PPC campaign on that website. It is important to make sure that the website hasn’t got any problems • Irrelevant content. • Irrelevant keywords. • Navigation Problem. • Slow loading Speed. Keyword search • Five Match types of keyword search • Broad Match • Exact Match • Phrase Match • Broad Match Modifier • Negative Keywords Campaign Structure • A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. • • • Campaign Management • Any Pay Per Click (PPC) campaign requires constant research, testing and evaluation, as well as considerable PPC campaign management in order to provide the greatest return on investment (ROI). All Rights Reserved @ GOLDEN UNICON

15. What’s in it for the Client? Branding • Brand Positioning in the market • Impact on Employees • Customer Loyalty • Competitive Differentiation • Attract new vendors with good quality and price Marketing • Increase in reach to the potential customers from target markets • Lead Generation with high quality and conversion rate • Identifying the market demand and strategies the move based on data. • Attract New Customers from Various Locations • Attract franchise to market our products / services. Increase in visitors by % month on month. All Rights Reserved @ GOLDEN UNICON

16. Thank You GOLDEN UNICON +91.9900545634 | Info@goldenunicon.com Corporate Office PRC Building, #3804, 13th Cross, Banshankari, 2nd Stage, Bangalore - 560070 Karnataka, India. Branch Office 11A, 2nd Floor, RB Tower, Nehru Nagar, Bypass Road, Madurai - 625016 Tamil Nadu, India. All Rights Reserved @ GOLDEN UNICON