1 / 6

COM 302 Course Extraordinary Success/ tutorialrank.com

For more course tutorials visit<br>www.tutorialrank.com<br><br>COM 302 Week 1 Marketing Communications Process<br>COM 302 Week 2 Advertising Media Mix<br>COM 302 Week 2 Sales Promotion and Advertising<br>COM 302 Week 3 Building New Brands<br>COM 302 Week 4 Direct Marketing<br>COM 302 Week 5 Internet-Based Marketing Blog<br>COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion

FosterPollock
Download Presentation

COM 302 Course Extraordinary Success/ tutorialrank.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. COM 302 Course Extraordinary Success tutorialrank.com For More Tutorials www.tutorialrank.com

  2. COM 302 Entire Course (UOP) COM 302 Week 1 Marketing Communications Process (UOP) • COM 302 Week 1 Marketing Communications Process • COM 302 Week 2 Advertising Media Mix • COM 302 Week 2 Sales Promotion and Advertising • COM 302 Week 3 Building New Brands • COM 302 Week 4 Direct Marketing • COM 302 Week 5 Internet-Based Marketing Blog • COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion • Week 1 Individual Assignment Marketing Communications ProcessResources: Ch. 1 & 5 of Advertising and Promotion and the University LibraryWrite a 750- to 1,050-word paper in which you examine marketing communications produced by an organization. COM 302 Course Extraordinary Success tutorialrank.com

  3. COM 302 Week 2 Advertising Media Mix (UOP) COM 302 Week 2 Sales Promotion and Advertising (UOP) • Learning Team Assignment: Advertising Media MixResources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and PromotionReview the sample entry in the matrix.Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following: • COM302 Week 2 Individual Assignment Sales Promotion and AdvertisingResource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications COM 302 Course Extraordinary Success tutorialrank.com

  4. COM 302 Week 3 Building New Brands (UOP) COM 302 Week 4 Direct Marketing (UOP) • Week 3 Assignment Building New BrandsResources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing ExcellenceConsider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising. • Week 4 Assignment Direct MarketingResource: Ch. 14 of Marketing: Real People, Real ChoicesContinue working on the Week Four Learning Team Assignment: Direct Marketing.Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three. COM 302 Course Extraordinary Success tutorialrank.com

  5. COM 302 Week 5 Internet-Based Marketing Blog (UOP) COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion (UOP) • Week 5 Individual Assignment Internet-Based Marketing BlogResources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and PromotionVisit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.Select one of the websites for this assignment. • Week 5 Assignment Social and Ethical Aspects of Advertising and PromotionResources: Ch. 22 of Advertising and Promotion and the University LibraryDebate one of the following social or ethical issues:Advertising is informative. vs Advertising is manipulative.Advertising creates and perpetuates stereotypes. COM 302 Course Extraordinary Success tutorialrank.com

  6. COM 302 Course Extraordinary Success tutorialrank.com For More Tutorials www.tutorialrank.com

More Related