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Creating a Movement & Connecting Communities

Creating a Movement & Connecting Communities. Creating a Movement & Connecting Communities. Panelists: Maureen Brockman, Vice President, Embrace Families Foundation; Patty Carroll, Director of Community Relations and Recruitment; Partnership for Strong Families

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Creating a Movement & Connecting Communities

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  1. Creating a Movement & Connecting Communities

  2. Creating a Movement & Connecting Communities Panelists: Maureen Brockman, Vice President, Embrace Families Foundation; Patty Carroll, Director of Community Relations and Recruitment; Partnership for Strong Families Christina Kaiser, Director of Community Relations, Communities Connected for Kids; Cheri Sheffer, Chief Operating Officer, Communities Connected for Kids

  3. Creating a Movement & Connecting Communities • Florida’s unique system of care is increasingly becoming a model for innovations in the care of our children and consistently improving outcomes. • Much of that success is a direct result of Florida’s unique community-based system of care which cultivates local ecosystems of community-based and provider agencies, regional DCF staff, child protection teams, case workers, judges, foster families, and so many other partners. • While many in this ecosystem may be familiar with the agencies serving their communities or even the services you’re providing.

  4. Creating a Movement & Connecting Communities How can an agency’s branding and marketing help tell that story to your local community and other potential partners, while also educating various audiences?

  5. 2018-2019 Monthly Awareness Campaigns November 2018 - National Adoption Month March 2019 - National Social Workers Month April 2019 - Child Abuse Prevention Month May 2019 - National Foster Care Month June 2019 - National Reunification Month

  6. 2018-2019 Monthly Awareness Campaigns Campaign Tools Key Messaging Documents Printable Collateral Materials (Selfie Frame, campaign cards, etc.) Social Media Profile Banners Fliers & Infographics Email Signature Buttons Social Media Draft Posts & Accompanying Graphics Press Releases (Joint & Template), Letters to the Editor & Opinion Editorials Videos to be Used for Social Media or PSAs

  7. 2018-2019 Monthly Awareness Campaigns Partners Throughout several months, FCC collaborated with member agencies, state agencies and others to develop campaign materials and distribute to FCC membership. National Adoption Month • Selfless Love Foundation • Dave Thomas Foundation for Adoption • Governor’s Office • Department of Children and Families National Foster Care Month • Department of Children and Families Child Abuse Prevention Month • Embrace Families • Department of Children and Families National Reunification Month • Communities Connected for Kids

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