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Factors Affecting The Adoption Of RFID

Factors Affecting The Adoption Of RFID. Anthony Asare Marketing Instructor Quinnipiac University Hamden CT. Background. Marketing Instructor, Quinnipiac University MBA UMASS Amherst Final stages of doctoral studies at UMASS Amherst Publications:

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Factors Affecting The Adoption Of RFID

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  1. Factors Affecting The Adoption Of RFID Anthony Asare Marketing Instructor Quinnipiac University Hamden CT

  2. Background • Marketing Instructor, Quinnipiac University • MBA UMASS Amherst • Final stages of doctoral studies at UMASS Amherst • Publications: • Journal of Business and Industrial Marketing • International Journal of Leadership Studies • Journal of Personal Selling and Sales Management • Presented at multiple conferences

  3. Background • High Tech Work Experience • IBM • Profile Systems (Data Synchronization and VMI Software Provider) • Entrepreneurial Background • Simba Express • ShopLoco • Member of Dean’s Advisory Council, Isenberg School of Management, UMASS Amherst

  4. Research Questions • Why do some firms successfully adopt/implement B2B technology while others don’t? • How do we define success or measure performance in the B2B world? • What is the role of marketing in a B2B environment?

  5. B2B Adoption/Post-Adoption Technology Characteristics Technology Adoption Organizational Characteristics Performance Implementation External Factors Integration Relational Factors

  6. SCORES Performance Framework SCORES Channel Performance Model Channel Performance Social Strategic Customer Operational Relational Economic Market Share Competitive Advantage Customer Loyalty Customer Satisfaction Lead Time Fill Rate Trust Commitment Profitability Revenues Environment Safety

  7. RFID Survey • Survey on RFID adoption • Sent to members of NEECOM • Goal is to learn about the factors that affect RFID Adoption in organizations • Conducted in the Fall of 2006 • 50 respondents

  8. Respondent Titles

  9. Respondent Industry Verticals

  10. Respondent Business Categories

  11. Annual Revenues

  12. Status of RFID Implementation

  13. Decision To Evaluate RFID

  14. Companies That Have Adopted RFID

  15. Companies That Have Adopted RFID Benefits of RFID

  16. Companies That Have Adopted RFID • Disappointments • Cost • Low ROI • Lacks critical mass of firms using RFID • Not much better than our existing systems • Range of transmitter • Software/Middleware – reliability and maturity • No disappointments

  17. Companies That Have Adopted RFID Adopters Factors Considered Before RFID Adoption

  18. Companies That Have Adopted or are Considering RFID Adoption Factors Considered During Evaluation of RFID

  19. Companies That Have Adopted Or Are Considering RFID Adoption Factors Considered Before RFID Adoption

  20. Companies That Have Adopted Or Are Considering RFID Adoption Factors Considered Before RFID Adoption

  21. Companies That Are Still Considering Adoption

  22. Companies That Have No plans To Evaluate or USE RFID

  23. Summary • Customer Requirement is the leading factor affecting technology adoption • The value of the technology to the adopting business is also very important • Management support • IT readiness • Cost • Maturity of technology • Widespread adoption • Strong relationships

  24. Future Research • Beyond Adoption: • What factors affect a company’s decision to go beyond adoption? • Why would a company want to integrate a technology into its business? • What level of integration should a company achieve before both parties receive the benefits they are looking for? • How do you measure the performance of a B2B technology that a customer asks you to implement?

  25. Thank You

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