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Enhancing Publications PowerPoint PPT Presentation

Enhancing Publications Josh Lazar CGS 2585 Today’s Agenda Test 2 Updates Lecture What’s due by Friday Why Enhance Your Publication? Visual details are appealing Brand recognition Ikea/Best Buy Target McDonalds Google UCF Work with Color AKA Hue

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Enhancing Publications

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Enhancing publications l.jpg

Enhancing Publications

Josh Lazar

CGS 2585


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Today’s Agenda

  • Test 2 Updates

  • Lecture

  • What’s due by Friday


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Why Enhance Your Publication?

  • Visual details are appealing

  • Brand recognition

    • Ikea/Best Buy

    • Target

    • McDonalds

    • Google

    • UCF


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Work with Color

  • AKA Hue

  • One of the first things a reader sees and responds to

  • Screen colors are different than printed colors

    • Use Color Systems – method for defining standard colors

    • Computer Color System – RBG Red, Blue, Green

    • Printed Color System – CMYK Cyan (blue), Magenta (red), Yellow, Black

  • Transparency is a color modification


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Enhance Objects

  • You can use shadows, textures, gradients, and patterns to enhance and existing object.

    • Pattern – repetitive designs such as grids or hatch marks, usually black and white

    • Textures – bitmaps graphic files used for fills

    • Gradients – blend of colors that gradually change in brightness or tint

  • Format>Autoshape

  • Shadows and 3D Shapes are at the end of the Formatting Toolbar


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Screenshots


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Enhance Text

  • Drop Cap – Makes the first letter of a text larger than the rest

    • Format>Drop Cap

  • WordArt

    • 3D text characters


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Insert Horizontal Rules

  • Printing lines that can be inserted before or after a paragraph of text

  • Format>Horizontal Rule


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Apply Border Art

  • Format>Object>BorderArt Button

  • Makes a border for your page based on some type of graphic


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Create a Watermark

  • Watermark – semitransparent image usually inserted in the background of a publication.


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Use Design Objects

  • Premade elements that are available to you in certain programs.

  • Mastheads – top of a newsletter

  • TOC – directs reader to specific area in publication


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This week in Lab

  • Project 5-1- and 5-2

  • Work on Desktop Publishing Project

    • Due February 22 by Friday at midnight

  • Labs on Thursday starting this week in HEC 308 – the “Cave”


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