Best SEO Company in Bangalore, India | SEO Services Agency

1. Why Focus on Search Engine Optimization? On average 83% of the traffic from search engines comes from SEO and 17% from paid search. SEO traffic has no media cost and can provide a substantial ROI – higher than most other channels. Proper SEO helps organize your website and makes it easier for your visitors to navigate and transact as topics will be more clearly delineated on pages and logically linked together.

2. What are search engines? Search engines are sites which index the content present on other websites and make this content searchable for a user: Some fine examples 1. Google 2. Bing 3. Yandex 4. Yahoo

3. Why do we need SEO? To increase the search visibility of the site One of the absolutely essential channels for a new site SEO for a well established brand is far easier Awareness starts with search in the online context

4. So what do you optimize? You change your content so that each page is optimized for 1-2 key terms (also referred to as keywords) All Search is keyword based What are keywords?  Key words are search phrases which people use E.g. CFA coaching, good Chinese restaurants

5. What are keywords? You change your content so that each page is optimized for 1-2 key terms (also referred to as keywords) All Search is keyword based What are keywords?  Key words are search phrases which people use E.g. CFA coaching, good Chinese restaurants

6. Keywords can be different Phrase match - “cfa coaching” Broad match – cfa coaching Exact match – [cfa coaching] • Used mainly in search engine marketing (PPC ads), however relevant in this context as well The long tail • A key phrase having more than 4 words is a long tail keyword • Imagine a user trying to zoom in on one specific entry • You keep refining the search • Final search term is a 4-5 worded phrase e.g – wordpress developers for hire in india

7. Keyword research Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. • One of the best ways to optimize a page's rankings is to ensure that the keywords you want to rank for are prominently used in titles, text, and metadata. Generally speaking, as you make your keywords more specific, you narrow the competition for search results, and improve your changes of achieving a higher ranking.

8. How to find relevant keywords? • Google Adwords Keyword Planner Tool • Google Trends • Google suggestions • Google related searches displayed at the bottom of the search engine • Microsoft Bing Ads Intelligence • Word tracker’s Free Basic Keyword Demand • Moz Keyword Explorer

9. Google Adwords Keyword Planner Tool

10. Google Trends

11. Practical Exercise • Use the tools discussed to identify some of the related terms • Finally zoom in on 10 keywords for which you would start optimizing your site So what does the SEO involve? • On page optimization • This is where we have complete control • We change our own site to match the keywords we want to target • Off page optimization • This is where we need time and good content and relationships • Link oriented and focus on citations

12. On page optimization: On page: optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta discription tags. It is a one time process and it is done with the help of web designer or developer. Off Page: optimization refers to all the measures that can be taken outside of the actual website in order to improve its position & help you to get higher ranking for your website. such as Social Networking (facebook,twitter,linked in, Youtube), Article Submission,Directory submission, Forum & Blog marketing, etc. These are measures that help create as many high-quality backlinks (internal links) as possible. Now, Let us get started with On Page Optimization:

13. What does on-page optimization involve? • Introduction to HTML • Meta tags (description) • Main body content • Image tags • H1, h2 tags • Title tag SEO Basics: On-page optimization • Plan your site’s information architecture • Are you covering all the keywords you want? • Are all the pages on your site mutually exclusive and completely exhaustive? • Create a naturally flowing hierarchy

14. SEO Basics: On-page optimization • Create unique and accurate page titles • Which is better title – “Home” or “Akruti Jewels – Buy Cosmetic Jewellery, Custom-made Gold ornaments” • Page titles are what appears within the <title> </title> tags. These appear in Search Engine Results Page (SERP)

15. SEO Basics: On-page optimization • Make good use of the description meta-tag • This tag gives a brief description of what the page is about • Accurately summarize the page’s content • The description should be aligned to the page content • Try and avoid filling the description with random keywords • Unique description for each page • It should be a précis of the page

16. SEO Basics: On-page optimization • Make URLs user friendly • Eg – which is a better site to navigate – http://akrutijewels.com/cosmetic-jewelry/the-one-ring orhttp://akrutijewels.com/?p=123 • URLs can contain keywords • One of the few elements which can be optimized but people cannot or leave it due to the restrictions of their CMS package • Create an easy to understand site structure • Remember Mutually exclusive and completely exhaustive!!

17. SEO Basics: On-page optimization • Site Navigation • Should be text based (no fancy graphics or flash animations please!) • Good source of keywords! • Sitemaps • HTML one for the user, XML one for the search engine • One for the user, one for the search engine • Content is King • Uniqueness is valued • Freshness is valued • Stay relevant and up-to-date • Crosslink your own content • Good source of writing good anchor texts! • Be descriptive, yet concise • Links should be easy to spot

18. On Page Optimization Basics: Keyword usage • Repeat the keyword 1% times of the total words on the page • E.g if the page has 400-500 words, then our target keyword and its variants should be repeated for 4 times at least • Do not overdo this, as it would be construed as keyword stuffing • Setup your Webmaster Tool account • Bing • Others • Webmaster Tool is a mode of communication between you the webmaster and the search engine • Notifications about Search engine updates • Updates about how the search engine views your site • Potential warnings about your site (malware, virus, 404s, service downtime) • Google

19. Off Page Optimization Off-page optimization is the most important part in search engines optimization, because it gives back links to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engine for target keywords. Off Page SEO Services are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website. What are Backlinks? • Backlinks are also known as inbound or incoming links, and they are links to your website from another place on the internet. They are extremely useful to search engines, because they give a good indication that a website is popular. Another website adding a link to you is essentially a vote for your website, as it shows their customers that they think your site is worth visiting.

20. Types of Link Building

21. If you would like to have more details on our SEO Service, please visit our website, http://adverscribe.com/ Adverscribe Ad Solutions Pvt Ltd Email Id: contact@adverscribe.com #7, 4th Floor, 80 Feet Road, Koramangala 7th Block Bangalore, Karnataka, 560095 India 080-41330987 Mob:+91 9742927744