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1. P I X E L S U T R A ARCHITECTURE THE RIGHT APPROACH TO ESTABLISH YOUR ARCHITECTURE FIRM’S REPUTATION IN THE MARKET

3. THE RIGHT APPROACH TO ESTABLISH YOUR ARCHITECTURE FIRM’S REPUTATION IN THE MARKET INTRODUCTION It’s not every day that someone for finding new leads are developing at a approaches an Architecture firm for significantly quicker pace than others. designing a new business-centre, office or home for themselves. We cannot emphasize Here’s how to stay relevant. enough on the significance of branding and Website is your index advertising in the Architecture industry. Your prospects should already know your firm even before they actually need you! In case Make sure your website is both they are still not aware of your brand, they attractive and responsive. Regardless of should easily find you. whether you outline government structures or world-class resorts, build a website that can As far as attracting new clients is exhibit your best work on both desktop and concerned, your brand’s character and its smartphones. A SEO-friendly website communication with the potential customers architecture can direct imminent customers has always been vital. Regardless of whether to your site. Once the prospects come to it’s for obtaining new customers or attracting your site, your content should have the top talent, conventional strategies for power to turn website guests into qualified promoting aren’t as compelling any longer. leads. Landing pages are a lot more than You need to adjust to the changing times. attractive designs. They influence the client The architecture industry is experiencing a experience to a great extent and provide generational change – both clients and optimal information ( neither too superficial employees are the progressive individuals nor in much depth) like what you offer, why from the current era. The young generation choose you, your contact information, the gives preference to the brands that connect most recent blog entries etc. Refer to the with them genuinely. The organizations who websites of Gensler and Perkins+Will for are concentrating on internet marketing some guidance. The Right approach to Establish your Architecture Firm’s Reputation in the market 1 3

4. Stay Unique To have the capacity to effectively advance and market your firm, you ought to have the capacity to give something that is one-of-its-kind. You need to turn into a specialist of the domain in which you work. Decide the skills accessible in the workplace, and the sort of undertakings your firm might want to be known for. Maybe it’s urban or rural design, groundbreaking strategies, private, social, or city. There should be something that potential customers can connect with your association’s name. For instance, if you wish to be a generalist and be known for innovative arrangements and top notch plans, then establish philosophy and process of your brand like Jacobs. It is critical to consider who you are, what products or services you offer, what kind of customers you want to work with and the benefits you plan to convey before deciding your marketing methodology. iiiiiiiiiiiiiiiii iiiiiiiiiii Architectural Designer (AECOM) P I X E L S U T R A 2

5. Credibility Matters Let the people know what you believe in and what you think about your own brand, projects and employees. Make sure you convey that you are putting your heart and soul into the work. This would help you in creating a good brand image, so, if anyone in your circle requires an architect, it builds the odds that the prospect will get in touch with you rather than anyone else. Social Networks for Stronger Relations As an architecture firm, you must realize that creating associations with customers is fundamental to your existence. By utilizing online media marketing and content advertising, the best firms are growing their span and have established long-lasting and profitable connections. A majority of individuals prefer to know about an organization and its projects through the web. Also, their choices depend largely on your social media presence. Web-based social networking is a methodology that most architecture firms have been moderate in embracing, even though it can help in getting genuine customers. Create your page on Twitter, Facebook, Linkedin, Instagram etc. It permits your firms to be more interactive and send messages in individuals’ newsfeed, notifying them about the content you post. The Right approach to Establish your Architecture Firm’s Reputation in the market 3

6. Engage them with videos Talk about your projects, achievements, initiatives, events etc. on social media. It is not necessary to create everything, you can Videos are very useful tool for also retweet or share relevant content. understanding or conveying anything under the Sun. At the same time, they can be quite Instagram particularly is snappy and simple to create and share. Your prospects visual, so architects can “lure” customers are very busy in their daily lives. It makes it with excellent pictures that identify with their difficult for them to have sufficient time and style, without spending much time. The energy to read long descriptions or deep- return on initial capital investment is also dive into product catalogues. They like to superior since it contacts many individuals watch videos because they are not just without much exertion. With Twitter, you can interesting to watch but also aid better post updates, retweet articles about your visualization (something very important in the firm, drive individuals to your blogs, videos, Architecture industry!). apps, events and website. “A Corporate video can summarize everything about your brand within a few minutes.” iiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiii Tackling and solving complex problems for a better tomorrow P I X E L S U T R A 4

7. Testimonial Videos Testimonial Videos of your clients, employees and interns can help showcase your organization culture and in general communicates how awesome it is to work with you. It helps attract great talent and clients. Here’s a cool video from Gensler: iiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiii Network of Happy and Amazing people. The Right approach to Establish your Architecture Firm’s Reputation in the market 5

8. Explainer videos are making life easy for the customers as well as the firms, as they enable them to understand the concepts very easily. Videos can do wonder to your website traffic and google search ranking. They not only make your website attractive but also increase the time spent by each visitor on the website. iiiiiiiiiiiiiiiiiii These help portray your image as an expert advisor and knowledge leader in your field. iiiiiiiiiiiiiiiiiii The vast world of Environmental Sciences Share videos, facts & figures, discussions and insights on architecture. Moreover, you can also talk about something else that your firm believes in, like environmental issues, social concerns, CSR initiatives etc. You should also bring forward the people who work for/with you. Include them in videos, posts etc. to show the human side of your brand. AR & VR - A brand new way!! Augmented and Virtual Reality(AR & VR) have found significant applications in other industries, beyond gaming. They have paved a path into the marketing field to become an extremely effective tool. P I X E L S U T R A 6

9. Your clients do not need a model house/building anymore. They also do not need to take the pains of imagining the finished projects (and getting a surprised because it actually ended up looking something else!) Through AR the purchasers can simply extend their phones and see an overlaid building in 3D to get all the information and visualization they are looking for. They can look at a building closely and “see” how it would look after completion. AR applications are highly interactive, the users can easily change the viewing angles, customize the interiors etc. iiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiii Visualization of Architectural Models with Augmented Reality With VR, you can take your clients into a structure that exists only in your plan and imagination. They can walk around and explore it as if they are actually inside! Providing a unique VR experience can help your brand stand out. Additionally, it will help your customers take decisions easily and quickly. The Right approach to Establish your Architecture Firm’s Reputation in the market 7

10. view-source:https:// www.youtube.com/ embed/rCpSZxlURGY? rel=0&showinfo=0 Virtual Reality Architecture Walkthrough for Oculus Rift Goodwill matters… Always An ideal approach to get new customers is to keep your current customers upbeat since word of mouth still remains the most capable advertising device for architectural firms. Remember that social media has become a prominent platform for spreading the word. When your customers are really happy/unhappy with you, they come forward to tag your firm and share their experiences. So, deliver what you guarantee and maintain a personal touch, by replying to their feedback and queries. Sending warm wishes on the right occasions is a good idea. Whatever your firm does, creates an impression, so always be careful about your brand image. P I X E L S U T R A 8

11. P I X E L S U T R A For more thought provoking articles on Design, Marketing and Interactive Experiences, do check us out on pixelsutra.com/blog P I X E L S U T R A Level 5, Diyasree, Plot #97, Gafoor Nagar, Madhapur, Hyderabad, India, 500081. www.pixelsutra.com 11 The Right approach to Establish your Architecture Firm’s Reputation in the market