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5 Reasons Not to Buy an Email List PowerPoint PPT Presentation


Buying an email list might sound like a good idea, but it’s really not, and it could cost you big time. There are lots of less expensive and more effective ways to build a bigger list.

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5 Reasons Not to Buy an Email List

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5 reasons not to buy an email list

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

Legal Implications

We all know about the CAN SPAM law. Too many spam reports can cause you some serious problems (NOTE: Each violation under US law allows for fines up to $16,000.)

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

2. Your Email Program May Get Shut Down

If you're using a commercial email service provider, you can almost guarantee that buying lists will get your account shut down... IMMEDIATELY.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

3. Reputation

Purchased lists contain spam traps and bad addresses = reputation killers!

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

3. Reputation

Blacklists, which will cause your messages to be blocked at the source.  

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

3. Reputation

High complaints = IP address blacklisted and even hurt your domain reputation with some providers. Simply changing an IP address in this case will not help.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

4. Waste of Resources

Buying lists not only wastes your money, but also your time.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

5. There Are Better Alternatives to List Building

Here are 7 ways that you can get subscribers that are both less expensive and more effective:

1. Joint venture/affiliate swaps (Trade emails and/or product promotions)

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

2. Sponsored emails (you pay for an ad in someone else's newsletter and drive people to your landing page)

3. Facebook Ads (If you DO have a purchased list, try uploading to Facebook and advertising there)

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

4. Pay Per Click AdsThere are a number of pay per click options that can help you buy quality traffic (build your email list)

5. Media Buys

Purchase media from other list owners with audiences similar to yours.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

6. Direct MailRent mailing lists to find targeted subscribers to your email list. (This is highly effective when done right)

7. Inbound Content Marketing

People search the Internet for INFORMATION. The more content you can provide, the better.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


5 reasons not to buy an email list

For more information on email lists, visit:http://www.EmailDelivered.com/5-reasons-buy-email-list. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketing.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training


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