WooCommerce Plugins: Enhancing Your eCommerce Startup

1. WooCommerce vs. OpenCart: Which Platform is Right for Your eCommerce Startup? What’s the most lucrative business model that a big chunk of entrepreneurs are willing to adopt? Among the few options, eCommerce is one of the most preferred business models for budding entrepreneurs to get into the B2C world. If you are one among the entrepreneurs, planning to get started with an eCommerce store, you must choose the right platform. And that’s where the dilemma begins! Among the top options, OpenCart and WooCommerce plugin for WordPress are the best picks. But, as you have to rely on only one of the two platforms for starting your eCommerce business, there are certain considerations you must make for sure. This article will help you with choosing factors between the two. So, read along this article till the end to get an insight into the efficacies of both OpenCart as well as WooCommerce for your eCommerce store. Later, you can make your decision based on which platform would suit your needs the most. What is the General Overview of WooCommerce and OpenCart? Before you get along with the feature differences between WooCommerce and OpenCart, you need to get an idea of the general overview of both platforms.

2. WooCommerce: WooCommerce, an eCommerce plugin of the most popular CMS platform, WordPress, allows you to set up a high-performing online store. As most of you are aware of how WordPress functions and what its features are, it becomes easier to manage it as an eCommerce store once the plugin is installed. Upon successful installation of the WooCommerce plugin, WordPress converts itself and offers you all the features or capabilities for managing online orders, monitoring the performance, running analytics and managing inventory, all under one roof. With such sophistication, WooCommerce is considered one of the top eCommerce platforms. Not only that but just like WordPress has its plugins for advancing the site functions, WooCommerce also has its plugins, such as OpenAI Image Generator or Review Reminder for WooCommerce. Even though this platform was introduced a few years after OpenCart was brought to action, it still has a bigger user base and is immensely popular. OpenCart OpenCart is an open-source eCommerce platform that works with PHP and MySQL, which makes it a dependable as well as scalable solution. It is more like a stand-alone system backed by a robust framework for opening your online store. As WooCommerce depends on WordPress as its core platform, OpenCart is completely independent. But you will still need a hosting and domain name to get started with your online business on OpenCart. Even OpenCart comes with a lot of plugins or themes available in its official marketplace for adding intuitive capabilities to the store, along with an appealing interface. What are the Differences Between WooCommerce and OpenCart? As you are now aware of what the two platforms are known and popular for, it is time to go deeper into the differences between them based on diverse factors: 1. Market Share As you know, market share is one of the most crucial aspects that decide which platform is more popular over the others. Upon determining the market share, you will get clarity based on which platform helps entrepreneurs with better revenues, stronger competitive position and better feature integration capacity. As per the current utilization rate in the market, WooCommerce holds a bigger share among all eCommerce sites, with 23.43% worldwide, when compared to OpenCart and many other eCommerce platforms. Without any second thoughts, WooCommerce wins the comparison based on the market share factor. This means WooCommerce has a better potential to attract an audience

3. towards the stores made on this platform. Thus, you can expect immense growth when you build your eCommerce store using WooCommerce 2. Themes WooCommerce comes with more than 2100 free themes and also has the feasibility to allow you to choose from more than 30,000 premium themes. Not only that, but you can also hire a professional WooCommerce developer to build a custom theme to suit your preferences. You have the liberty to integrate SEO-powered themes, ensuring you don’t just get an appealing store but also ensure a good ranking over search engines. On the other hand, the themes of OpenCart are very limited. You just get around 500 free and paid themes for the platform. The appeal and functionalities of the OpenCart themes are also standard. But, one thing that’s easy with such themes is you can easily change the look & feel of the site without the need for making many tweaks to the settings. 3. Customization Options WooCommerce offers you a plethora of customization feasibility, which is obvious because WordPress backs it up. You can integrate various effective plugins to advance the functionalities of your WooCommerce store, out of which some of the best picks include: ● SMS Notifications & OTP Verification Upon integrating the WooCommerce SMS notifications & OTP verification plugin, you will be able to provide your customers with timely updates on their orders. Following that, the OTP verification will add an authentication layer for customers to access the store. ● Import-Export Plugin Upon using the Import-Export for WordPress users and WooCommerce customers, you will be able to easily export and import user or customer data from respective platforms. It means in case you want to migrate your business to a fresh website, you won’t be losing your customers or users. ● OpenAI Image Generator OpenAI Image Generator for WordPress and WooCommerce is one of the most amazing plugins that helps you create images, product descriptions, titles, and even choose colors for your products on the store. This way, managing the business becomes easier. These are just the best picks while you still have around more than 50,000 plugins to choose from. OpenCart, on the other hand, provides you with around 13,000 free & paid extensions in almost all categories.

4. In terms of customization, both WooCommerce as well as OpenCart provide you with the scope of adding custom modules developed by dedicated experts. But depending on the popularity and adoption rate, WooCommerce plugins are in high demand for making the store more functional with a high UX quotient. Parting Words This article might be your brief guide on choosing between WooCommerce and OpenCart for your eCommerce business. Do consider the fact of consistent growth and expansion while choosing one! You can also take the help of experts to guide you on which platform will align well with your business niche. Depending on the expert’s verdict and your preference, you can consider integrating either the WooCommerce plugin for WordPress or OpenCart.

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