UNIT F FASHION PROMOTION. 6.04 Describe the use of special events in fashion promotion. Special Events. Promotional activities designed to increase customer traffic, sell goods, and improve company image.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
6.04 Describe the use of special events in fashion promotion.
Promotional activities designed to increase customer traffic, sell goods, and improve company image.
Personal improvement sessions
Teen boardsSpecial Events
Popular special events that use live models to present apparel and accessories.
When Planning a Fashion Show (cont.)
Attract media attention
Advertisements in the newspapers and direct mail invitations are used to notify potential attendees of such events.
Many times live models are used.
Promotional events for which designers or company representatives bring a designer’s collection to a store for a short period, possibly a day or two, for customers to view.
A promotional event during which a store offers specific customer discounts and/or special merchandise discounts to entice customers to buy.
A personal appearance by a famous person or group for the purpose of bringing attention to the store.
Very common in the cosmetics industry
A promotional technique designed to entice customers to purchase a product by showing how the product may be used.
Institutional events that promote causes and raise awareness while putting the name brand in front of an audience.
Award celebrations that bring publicity to the fashion industry by recognizing outstanding designers as well as showcasing new and rising designers.
The American Fashion Awards
VH1/Vogue Fashion Awards
Council of Fashion Designers of America AwardsFashion Awards
Giving away free products or charging a minimal price for introductory products.
Very prominent in the fragrances and cosmetics industries
Free gifts or comparatively inexpensive items used to reward purchasers of selected products.
A seminar on personal grooming, make-up, proper dress, and do’s and don’ts of fashion.
These students serve the community and learn about the fashion and retailing industry.
Students selected attend monthly meetings, plan fashion shows, participate in store functions, and complete service projects.
A group of high school students hired by a retail store to represent it in the community.