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Travelling Australia Travel plans for 2005 and the impact of discount airlines. Hotel Motel and Accommodation Association Conference July 2005. Research and insights advisory Many clients in travel, tourism and leisure, including … Fiji Visitors Bureau Tourism NSW Globus & Cosmos

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Travelling AustraliaTravel plans for 2005 and the impact of discount airlines

Hotel Motel and Accommodation Association Conference July 2005


Research and insights advisory

Many clients in travel, tourism and leisure, including …

Fiji Visitors Bureau

Tourism NSW

Globus & Cosmos

Group Event Travel

I-Explore

Arajilla – Lord Howe Island

Park View Hotel – Alexandria NSW

Presentation available online

Who is Stollznow Research?


Where people are travelling in 2005

The method people use for booking travel

The mode of travel to their destination

The effect of discount airlines on

The size of the Australian travel market

Bookings at hotels, motels and accommodation properties

What we wanted to know


1,197 individuals answered questions as part of the Stollznow Panel

Panel members come from all states

Metro and regional areas

Self-completion by mail

Questions answered in December 2004

Additional questions 25th July

Small base size of 40 respondents

Caution, but indicative

The survey


Travel in 2005


Travel planned in the next 12 months

Base: All people 1197


Travel planned in the next 12 months

Base: All people 1197


Australian destinations

1.96 trips planned in Australia per person

Base: All people those travelling in Australia 781


Australian destinations

This chart shows the destinations of each state eg 54% of those from NSW are visiting NSW. Totals add to more than 100% due to multiple trips

Destination

Source market

Base: Those travelling in Australia 781


Planning for the next trip


Destination of next trip

Base: All people those travelling 828


Main reason for next trip

Base: All people those travelling in Australia 781


Accommodation type

Base: All people those travelling in Australia 781


How they’re booking air travel

Base: All people those travelling in Australia 781


How they’re booking accommodation

Base: All people those travelling in Australia making bookings


Discount airlines


Are discount airlines a good thing for Australians?

Base: All people 1,347


Travelled more in Australia

Base: All people 1,347


A static marketplace

Source: Tourism Research Australia, 'National Visitor Survey', 2003


How many trips in the next 12 months where you will stay overnight?

Modes of travel

[When using air] Have cheaper fares played a part in your decision to fly?

Are any of these trips additional to your usual travel due to cheap air fares?

[Where cheap airfares have played a part] If not flying would you have driven and stayed on route?

Interest in regional tourism

Mini-survey


Travel mode


Travel switching

Base: July survey 40 people


Would you have stayed overnight en route

Those travelling by plane where cheaper airfares played a part in their decision to fly

― 29% of all travel

Base: July survey 40 people


Interest in regional travel

Mean 6.5

61%

Base: July survey 40 people


What does all this mean?


Travel to ‘home’ state usually the largest destination

Decline in ‘roadside’ accommodation

If business has been slow, it’s because there's less business

The role of VFR

Over 1/3 of domestic travel

What can we learn


Strong interest in regional travel

Market the location

Give people a reason to visit

Develop a Unique Selling Proposition (USP)

Can VFR be developed into regional tourism?

Take advantage of changes in bookings

Limited use of travel agents for domestic travel

Strong use of internet and direct bookings

Must have online booking

Need staff to handle sales and information

Staff also need to sell the region

Use the findings to prosper


Contact details

  • Neil Stollznow

    • PO Box 16Level 2/156 Military RdNeutral Bay NSW 2089T +61 2 9953 7543F +61 2 9953 7563M +61 412 200 235

    • neil@stollznow.com.au

    • www.stollznow.com.au


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