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Travelling Australia Travel plans for 2005 and the impact of discount airlines. Hotel Motel and Accommodation Association Conference July 2005. Research and insights advisory Many clients in travel, tourism and leisure, including … Fiji Visitors Bureau Tourism NSW Globus & Cosmos

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Travelling AustraliaTravel plans for 2005 and the impact of discount airlines

Hotel Motel and Accommodation Association Conference July 2005


Who is stollznow research l.jpg

Research and insights advisory

Many clients in travel, tourism and leisure, including …

Fiji Visitors Bureau

Tourism NSW

Globus & Cosmos

Group Event Travel

I-Explore

Arajilla – Lord Howe Island

Park View Hotel – Alexandria NSW

Presentation available online

Who is Stollznow Research?


What we wanted to know l.jpg

Where people are travelling in 2005

The method people use for booking travel

The mode of travel to their destination

The effect of discount airlines on

The size of the Australian travel market

Bookings at hotels, motels and accommodation properties

What we wanted to know


The survey l.jpg

1,197 individuals answered questions as part of the Stollznow Panel

Panel members come from all states

Metro and regional areas

Self-completion by mail

Questions answered in December 2004

Additional questions 25th July

Small base size of 40 respondents

Caution, but indicative

The survey


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Travel in 2005 Stollznow Panel


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Travel planned in the next 12 months Stollznow Panel

Base: All people 1197


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Travel planned in the next 12 months Stollznow Panel

Base: All people 1197


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Australian destinations Stollznow Panel

1.96 trips planned in Australia per person

Base: All people those travelling in Australia 781


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Australian destinations Stollznow Panel

This chart shows the destinations of each state eg 54% of those from NSW are visiting NSW. Totals add to more than 100% due to multiple trips

Destination

Source market

Base: Those travelling in Australia 781



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Destination of next trip Stollznow Panel

Base: All people those travelling 828


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Main reason for next trip Stollznow Panel

Base: All people those travelling in Australia 781


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Accommodation type Stollznow Panel

Base: All people those travelling in Australia 781


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How they’re booking air travel Stollznow Panel

Base: All people those travelling in Australia 781


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How they’re booking accommodation Stollznow Panel

Base: All people those travelling in Australia making bookings


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Discount airlines Stollznow Panel


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Are discount airlines a good thing for Australians? Stollznow Panel

Base: All people 1,347


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Travelled more in Australia Stollznow Panel

Base: All people 1,347


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A static marketplace Stollznow Panel

Source: Tourism Research Australia, 'National Visitor Survey', 2003


Mini survey l.jpg

How many trips in the Stollznow Panelnext 12 months where you will stay overnight?

Modes of travel

[When using air] Have cheaper fares played a part in your decision to fly?

Are any of these trips additional to your usual travel due to cheap air fares?

[Where cheap airfares have played a part] If not flying would you have driven and stayed on route?

Interest in regional tourism

Mini-survey


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Travel mode Stollznow Panel


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Travel switching Stollznow Panel

Base: July survey 40 people


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Would you have stayed overnight Stollznow Panelen route

Those travelling by plane where cheaper airfares played a part in their decision to fly

― 29% of all travel

Base: July survey 40 people


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Interest in regional travel Stollznow Panel

Mean 6.5

61%

Base: July survey 40 people


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What does all this mean? Stollznow Panel


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Travel to ‘home’ state usually the largest destination Stollznow Panel

Decline in ‘roadside’ accommodation

If business has been slow, it’s because there's less business

The role of VFR

Over 1/3 of domestic travel

What can we learn


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Strong interest in regional travel Stollznow Panel

Market the location

Give people a reason to visit

Develop a Unique Selling Proposition (USP)

Can VFR be developed into regional tourism?

Take advantage of changes in bookings

Limited use of travel agents for domestic travel

Strong use of internet and direct bookings

Must have online booking

Need staff to handle sales and information

Staff also need to sell the region

Use the findings to prosper


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Contact details Stollznow Panel

  • Neil Stollznow

    • PO Box 16Level 2/156 Military RdNeutral Bay NSW 2089T +61 2 9953 7543F +61 2 9953 7563M +61 412 200 235

    • [email protected]

    • www.stollznow.com.au


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