Travel style or nationality – which is more useful to differentiate tourists?. Susanne Becken, Landcare Research J ü rgen Gnoth, Otago University Presented at:
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Susanne Becken, Landcare Research
Jürgen Gnoth, Otago University
Presented at ‘Taking Tourism to the Limits’, International Interdisciplinary Conference, University of Waikato, Hamilton, 9–11 December 2003.
To understand the market better and to make marketing,
planning and management more efficient and effective.
Market segmentation by
Tourist types and decision rules were initially derived by means of cluster analysis using 2000 IVS data
(see Becken & Gnoth, in press, Tourism Management)