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The ‘Visioning’ group. The first reflections. Huw Williams – BBC and David Wood - EBU. The Visioning Project. Can we identify technological trends over the next 5,10, and 15 years? Can we identify business trends? Can we identify consumer trends?

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the visioning group the first reflections

The ‘Visioning’group.The first reflections

Huw Williams – BBC

and

David Wood - EBU

the visioning project
The Visioning Project
  • Can we identify technological trends over the next 5,10, and 15 years?
  • Can we identify business trends?
  • Can we identify consumer trends?
  • Where should public service media providers ‘position’ themselves?
  • What should they be doing?
the future
The Future...
  • The future not as alien as it might seem - will still be lots of familiar touch-points combined with some entirely new technology
  • Narrative packages (i.e. Dramas, Documentaries etc) will still be in production the change will be in consumption habits and type
growth of consumer electronics ce
Growth of Consumer Electronics (CE)

Sales in $Billion

N.B. *Forecast **Estimate

Source : Consumer Electronics Association

future world of ce
Future world of CE
  • Consumer marketplace in constant flux - there will be a constant renewal of the ‘receiving platforms’ available to end-user
  • Concept of continual renewal now established with consumers (as seen in mobile phones)
  • Broadcasters who fail to understand this will lose out or disappear in the next decade
convergence or not
Convergence or not ?

“The PC will play a key role in the home,” he says. “But we would come across as arrogant if we said it was only the PC. I wouldn’t say it’s the center of the digital home, but it will play a role.”

…Bill Leszinske, director of digital home marketing for Intel

“The all-in-one media entertainment console is the Holy Grail of the consumer electronics industry. Everyone from Apple, Sony, Microsoft and the console game companies have made forays into this area. But thus far no one has developed a box with true crossover appeal.”

Milan Petrovich, academic director of The Art Institute of Las Vegas’ Game Art & Design

cocooning
Cocooning
  • Americans’ uncertainty leads to cocooning at home, a desire to stay informed and connected everywhere and a focus on friends and family.
  • This means wireless, hometheater and mobile electronics should continue to grow.
  • Source: Consumer Electronics Association
disintermediation
Disintermediation
  • function - noun
  • etymology - from the investor\'s bypassing of the intermediate institution: the diversion of savings from accounts with low fixed interest rates to direct investment in high-yielding instruments
  • 1. In finance, withdrawal of funds from intermediary financial institutions, such as banks and savings and loan associations, in order to invest them directly.
  • 2. Generally, removing the middleman or intermediary.
impact on broadcasters
Impact on Broadcasters

Participation - Citzen journalism - London Bombings and Buncefield fire -1000 images,video emails etc sent in for London Bombings -6500 sent in for Buncefield fire (people queuing by satellite truck to file images)

Content Consumption in a myriad of formats - For example - PC (iMP - myBBCPlayer), MP3 (Podcasting, myBBCPlayer), Mobile Devices (as in recent O2 trial where trialists watched more video at home rather than on the move)

Inclusivity - Providing services to the digital vanguard and digital refuseniks at the same time

the basic trend is the multiplication of means to deliver media

The basic trend is the multiplication of means to deliver media

New media ‘add to’ old media, but do not ‘kill them.

potential dominance of north america in worldwide internet

Potential dominance of North America in worldwide Internet.

But language barriers will affect the market

the greatest trend is widespread use of broadband with open internet gaining compared to iptv

The greatest trend is widespread use of broadband, with Open Internet gaining compared to IPTV

But broadband will not replace broadcasting, it will share the landscape with it.

public service broadcasting has the mission to be universal

Public service broadcasting has the mission to be ‘universal’.

This will be an important distinguishing feature

slide18

To do: the logic of public service in the new media environment must be explained more clearly to opinion formers and the public.

slide19

To do: technological progress should be integrated more than it is into the strategic thinking of media providers.

Policy must have a technological base

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