Texas WIC Program Food Package Research and Nutrition Education Implications . Texas WIC Program. Texas WIC Context: 900,000+ WIC Participants 2200+ WIC Staff 2300+ WIC Vendors 80 contracted local agencies Numerous partners and stakeholders. Additional Challenges.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Texas WIC Context:
1. Get Help!
Selected Burson-Marsteller a leading advertising firm through a competitive bid process
2. Started with research to
WIC staff focus group
“…Everything is going to be easy and wonderful, except explaining to mamas why they’re getting less formula.”
– WIC Staff
“…I think our profits will actually go down because we have a smaller profit level on produce.”
– WIC Vendor, McAllen
“…They’ll have to educate them; it’s not up to us to educate the customers when they come in.”
– WIC Vendor, Tyler
WIC partners and stakeholders
“…For us as educators, it gives us the opportunity to educate and have a deeper discussion about it.”
–Nutrition Manager, San Antonio Food Bank
“…It would be nice if we had training or the same written material WIC is going to have…If we have that we can reemphasize what WIC is telling them”
“…Cheese is expensive. And the eggs are going up too.”
– WIC Participant
“…there is not enough to begin with so why decrease?”
– WIC Participant
% of WIC Participants that “Strongly Like” each of the changes
Some differences among Hispanic participants and males on whole foods, baby food and reducing milk, cheese and eggs (shown as % strongly like)
Now please tell me how likely you are to use your WIC food package to add the following items to your grocery shopping. Are you...
Which is closer to your view?
Top fruits and vegetables
Among participants with infants between the ages of 6 and 12 months a majority currently purchase baby foods for their infant
AMONG THOSE WITH INFANTS 6-12 MONTHS: Do you regularly buy baby foods for your baby?
Two thirds say they would not use soy milk or tofu and would continue to use only cow’s milk. More Hispanic participants said they would be likely to add soy milk or tofu to replace some cow’s milk.
Confidence In Choosing Whole Grains
Current Usage of Whole Grains
Please tell me how helpful each of the following would be to learn about changes. Would this be...Showing % Very Helpful
Food Specific Findings