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@b33god @timebank @junction49. Social Media: Inspiring and informing new volunteers. Making volunteering part of the fabric of everyday life. Volunteer for twestival.com.

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PowerPoint Slideshow about 'social media: inspiring and informing new volunteers' - EllenMixel


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@b33god @timebank @junction49 l.jpg

@b33god @timebank @junction49

Social Media: Inspiring and informing new volunteers



Volunteer for twestival com l.jpg
Volunteer for twestival.com

  • 2009: Over 1,000 volunteers and 10,000 donors raised more than $250,000 for Charity:Water  to provide clean and safe drinking water for more than 17,000 people

  • 2010: Over 175 cities participated to raise money for Concern Worldwide. $462,633 Raised to Date

  • $1.2 million within 14 months for 137 nonprofits


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Where is best to be?

What *are* the top social sites ?

Youtube ?

Facebook ?

Twitter ?

Flickr ? 

Linkedin ? 

vimeo ?

Foursquare ?

i-volunteer ?

Learning outcomes:

  • Identify and understand popular social networks

  • Identify your target audience and their likely social networks

  • Assess value/potential of marketing activity in social media

  • Set yourself achievable goals that will engage your supporters

  • Get your organisation on board


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Identify supporters

Volunteers

    mainly facebook and twitter

Partner organizations

    Twitter and Facebook

Sector and Industry Peers

    Twitter

Trustees

    Twitter


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Need to hang out ....

...where your target community

hangs out.


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Goals

  • Increased peer support and networking

  • Get supporters talking about and linking to us

  • Social media as another route for customer service and volunteer support

  • Positioning as thought leader


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Listen

Take time to listen

Don't spread yourself too thin

Find out what your volunteers want

Links to useful information / support / tips

Interesting opportunities

Stories / Pictures / Video


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Interact

Ask questions

Ask what they want from you

Allow community to lead

Crowdsourcing

Get others to tell their story

Try different things – see what works

Support others – they will give back

Employees and volunteers greatest asset


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Rewards and Incentives

The psychological kind

Responses

Competitions

Recognising feedback and participation



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FAIL

Be prepared to fail

That is how you learn

But be open and honest if you do



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Enable sharing

Making it easy for our supporters to spread the word

  • Tweet this

  • Facebook Like

  • Add This or Share this widget - gives a number of options for user to choose


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Time and Money?

We use lots of free tools

    Tweetdeck        

    co-tweet

    bit.ly

Checking social spaces

Spend 15mins in morning, lunchtime and end of day :

  • post one or two interesting links or pieces of content

  • answer any @'s or questions

    Join a free meetup for non-profits

        NFPtweetup

        NetTuesdays

    Free sharing of ideas and advice between peers on Twitter!


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All aboard?

Social media guidelines to support and empower

  • Give staff the confidence to use social media to generate interest in TimeBank.

  • Protect TimeBank’s reputation. The public must be able to trust the integrity of TimeBank.

    Not for everyone - identify champions or those already using

    Blog Group

  • Staff meet every week and each brings a post for review

  • rules: constructive criticism, peer review 


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Guidelines

  • Paricipate in the conversation, don't broadcast

  • Use sound judgement

  • Don't reveal confidential information

  • Protect other people’s privacy

  • Be interesting, be honest and be yourself


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Measure

Keep it simple             Screen grab messages of support 

Google Analytics

URL Shorteners will measure clickthroughs

  • bit.ly 

    Realtime stats

  • Woopra 

    Measuring "reach", RTs, Mentions, influence

  • Twitter analyzer 

  • Klout 

    Large pinch of salt!


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Social Visitors

pie chart of our social visits (excluding organic search)



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Learning Outcomes

  • Initially objective of reaching 200 Followers in 3 months - much easier than we thought.

  • More staff have been encouraged to join twitter and post updates around their areas of work - easier to generate interesting content

  • 40 Christmas page retweets in two days - reach over 100,000 people - it's not follower number that count but who you know

  • Twitter one of the top 20 referrers to website

  • Twitter does not provide complete history of past tweets - so record your stats and messages of support as you go



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Challenges

  • Finding the right people within the organization

  • Personal account vs organization/brand account

  • Measuring effectiveness and impact


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Next Steps

  • Getting more staff on board

  • Share it around - guest staff Tweeters and Facebookers

  • Better synergy between Organization FB Fanpage and Staff personal accounts - making use of existing champions

  • Weekly meetup for staff to discuss tactics and current issues/subjects

  • Build in measurement from the beginning 



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