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Radio Paging Wireless Messaging Wireless Data. Creating Business From Technology. by Brad Dye. An Overview of the Paging Business. The Past A Brief History of Paging The Present State of the Paging Business New Products and Services Problems Consolidation Convergence The Future

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Radio PagingWireless MessagingWireless Data

Creating Business

From Technology

by Brad Dye


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An Overview of thePaging Business

  • The Past

    • A Brief History of Paging

  • The Present State of the Paging Business

    • New Products and Services

    • Problems

    • Consolidation

    • Convergence

  • The Future

    • Opportunities

    • Risks and Competition


A brief history of paging l.jpg

By type of Pager

Tone Only

Tone & Voice

Numeric Display

Alphanumeric Display

By Distribution

Mostly Direct Sales

By Market

Business

Doctor

Plumber

Electrician

Personal Use

Consumer Market

A Brief History of Paging


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The Present State of the Paging Business

  • Distribution

    • Retail

    • Resellers

    • Strategic Alliances

  • Convergence

    • “Paging” has become “Messaging”

    • The influence of the Internet

  • Consolidation

    • Acquisitions

    • Mergers

  • Problems

    • MobileMedia bankruptcy

    • Conxus bankruptcy

  • Risks

    • PCS - SMS

    • Full Duplex Wireless Data Services


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New Products and Services

The

Evolution

of

Paging

The

Paging

Value

Chain

SUBSCRIBER BENEFITS

Asymmetrical

Messaging

2.0

Full Two-way

Full Interactive

Advanced

Paging

Subscriber Initiated

Canned Message Initiation

1.7

Subscriber Response

Single Packet Response

Improved

Paging

Reliable Delivery

Acknowledgement

1.5

Automatic Roaming

Registration Only

Basic

Paging

1.0

One-way Paging

Broadcast


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The Future of Paging

  • The Future

    • Opportunities

    • Risks

    • Competition

  • Related Business Opportunities

    • Information Content

      • Web Clipping

      • News

      • Stock Quotations

      • Message Dispatching Services

    • Universal Access to Messaging Services


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The “Paging” businessis changing into theWireless Data Business

The Internet is the greatest development for the dissemination of information to the masses since Johann Gutenberg invented the Printing Press


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  • According to Life Magazine, the most significant event of the millennium is Johann Gutenberg’s printing of the Bible. On the eve of the twenty-first century, Life, in its “Top 100 Events of the Millennium,” recently featured those events that had the greatest impact on the course of history in the past 2,000 years.

  • Among Life’ Magazine’s “Top 100 Events” are:

    • Checking accounts (# 84)

    • The Icemaker (# 53)

    • The Telephone (# 20)

    • Henry Ford’s Model T (# 17)

    • America’s Declaration of Independence (# 8)

    • The discovery of the New World (# 2)

  • It was Gutenberg’s 1455 Bible, however, that Life considers the “most far-reaching” of all the technological achievements of the millennium. According to Life, it was that achievement, during a time when books were extremely expensive and in short supply, which “unleashed an information epidemic that rages to this day. In 1455, there were fewer than 30,000 books in the world. By 1500, there were over 9 million.”


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    The Growth of the Internet

    Source: NUA Internet Surveys


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    The World Wide Web92 Million Surfers Strong

    An eye-popping 92 million Americans and Canadians, or 40 percent of the population over the age of 16, report they use the Web, according to the 1999 CommerceNet Nielsen Media Research study. The report also shows growth in e-commerce: 55 million surfers shop online and more than half of them are buying.

    Source: “The Industry Standard”


    Slide11 l.jpg

    Business WebExpenditures to Quintuple

    Corporate investment in Web-enabling technology will continue to grow both in the U.S. and abroad. A new analysis from International Data Corp. shows domestic spending of $174 billion in 1999 will be outpaced by that of foreign firms, which is expected to hit $305 billion. By 2003, companies will spend $2.2 trillion worldwide.

    Source: “The Industry Standard”


    Slide12 l.jpg

    Half of U.S. HomesNow Have PCs

    Although analysts have declared the coming end to the PC era, new research from ZD InfoBeads shows another 6.4 million American households acquired PCs in the past year. That brings the PC-owning total to 52 million, or 50 percent of homes. Lower-income households accounted for the greatest percentage of new home PCs.

    Source: “The Industry Standard”


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    Current Estimate of theNumber of Users on the Internet

    World Total 179 million

    Africa 1.14 million

    Asia/Pacific 26.97 million

    Europe 42.69 million

    Middle East 0.88 million

    Canada & USA 102.03 million

    Latin America 5.29 million

    *

    *

    Nielsen Media Research

    Spring of 1999 estimated

    92 million

    Source: NUA Internet Surveys


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    $

    The Wheel of Opportunity

    The Wheel Of Fortune

    The First Wheel


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    The Wheel Of Fortune

    $

    PDA’s

    Palm Pilot etc.

    Telemetry

    Electronic

    Parole

    Commerce

    Interactive

    Web Auctions

    Wireless Chat

    Conference

    Business

    Group

    Calls

    Individual

    Messaging

    Advertising

    Graphics

    Text

    GPS

    Location

    Tracking

    1-way notification

    2-way interactive

    E-mail

    Web Clipping

    Special Interest News


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    Telemetry Services

    • Automobile Interfaces

      • Locate - Stolenbetter than LOJACK™

      • Start / Stop Motor

      • Roll Up / Down Windows

      • Lock / Unlock Doors

      • Car Report - Problem to Dealer

    • Security

      • Home / Business

      • Personal Security

        • “I’ve fallen and can’t get up”

        • Campus systems

      • Wireless vs. WireRing of Protection

    • Copy Machines

    • Vending Machines

    • Sprinklers & Irrigation

    • Flood Control

    • Electrical Control

      • Load Shedding

      • Remote Switching

    • Courier Drop Boxes

    • Remote Monitoring

      • Equipment Breakdown

      • ManufacturingProduction Lines

      • Interrogation


    Telemetry products l.jpg
    Telemetry Products

    CreataLink™Control Module

    CreataLink™ 2XT

    2-way DataTransceiver

    For 1-way Paging

    8 I/O ports

    Serial Port for

    Electronic Signs


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    Personal Digital Assistants

    with wireless interface modules

    • The Palm Pilot (and many others)

      • One-way

      • Two-way

        • Automatic Schedule Routing

        • Telephone Numbers

        • Handwriting to Alphanumeric Paging

        • Advertising

          • Graphics

          • Coupon Clipping

          • Special Sales


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    Wireless Chat or Conference

    • Peer-To-Peer communications

    • Executive conferences

    • Emergency votes by Boards of Directors

    • Meeting coordination and scheduling

      • Better service than telephones can offer

    • Wireless Surveys


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    Individual Messaging

    • Traditional Alphanumeric Text Messaging will continue to be popular

      • The “good” has been the enemy of the “best” (numeric vs. alphanumeric)

      • New methods of text entry into paging systems will change this thanks to the Internet

      • Alphanumeric message dispatch centers

      • Someday - Speech Recognition to text


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    Advertisingwith Graphics & Text

    • The Motorola CP1250 Pager

      • Graphics Capability - Company Logos

        • Full Page

        • 1/2 Page

      • Optimized for Information Services

        • 8 lines of text (zoom to 4 lines)

        • 483,000 character memory

        • Many maildrop options


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    E-mail

    • One-way Paging

      • E-mail Notification - Summaries

    • Two-way Paging

      • Interactive E-mail - Send and Receive

      • Filtering

        • Content

        • Length

        • Subject

        • Sender


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    Special Interest News

    • Sports

      • Sport Specific

      • Team Specific

    • Specialized Industry News

    • Stock Quotations

    • News for any Special Interest

      • Stamp Collecting, Boy Scouts, Bass Fishing, etc.

      • Social, Religious, Fraternal Organizations


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    Web Clipping

    • Too much Data - not enough Information

    • Air Time Concerns (bandwidth)

    • The [email protected] protocol will give wireless devices efficient access to the internet

      • Condensed Web Clipping

      • New Internet Formats coming

      • 90% of Wireless Handset Manufacturers have adopted [email protected]


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    GPS Location & Tracking

    • Track Shipping

      • Hazardous Materials

      • Valuables

      • Organ Transplants

    • Lost Children

    • Executives

    • Emergency 911 position location

    • Asset Tracking

    • Alzheimer's Patients

    • Surveillance


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    Business Group Calls

    • Employee Benefits News

    • Senior Executive Bulletins

    • Corporate Security Response Teams

      • Evacuation

      • Fire / Flood

      • Medical Emergencies

      • Executive Protection

    • Meetings


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    Commerce & Web Auctions

    • Web Commerce is the largest and fastest-growing business in history

    • Web Auctions Expected to render Classified Advertising Obsolete by 2002

    • On-line News will probably kill the newspaper by 2002

    • Two-way Pagers offer the possibility of Interactive Bidding


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    Electronic Parole

    • The tracking of people on parole is attracting substantial interest in the law enforcement community


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    Miscellaneous Trivia

    • More data is sent over the paging infrastructure than by all other forms of mobile data communications combined.

    • Paging is one of the fastest-growing segments of the telecommunications industry.

    • One out of every seven people will carry a wireless device by the year 2000. This prediction is supported by the fact that today one in ten paging subscribers is under age 18.

    • By the year 2000, the number of subscribers is expected to grow to nearly 70 million.

    • Demand for alphanumeric messaging is growing at twice the rate of numeric paging. A similar trend is occurring in demand for increased coverage. Demand for wide area coverage is growing at twice the rate as local coverage.

    • One of the hottest emerging paging applications is the wireless delivery of electronic mail. Little wonder since nearly 75 percent of U.S. professionals now spend more than 20 percent of their time away from the office.

    • There are more than 600 paging companies operating in the United States; of that number, the top 30 companies constitute 95 percent of the business.



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